Emma Rutledge Email & Phone Number

Hove, Gb

West Sussex, England, United Kingdom

Account management across Scandinavian, Eastern Europe and African region with 12 countries and 8 franchise partners; general management responsibility.• Develops and executes commercial business and partner strategy, including promotional plans • Approves franchise partners P&L forecasts, tracks performance and ensures achievement of targets• Oversees execution of all business activities to drive optimal performance by country/partner, working closely with commercial, marketing/brand, space planning, store development, legal and finance teams

West Sussex, England, United Kingdom

Interim role overseeing the UK Retail and Ecommerce business alongside Business Manager role, covering a period of maternity leave

West Sussex, England, United Kingdom

West Sussex, England, United Kingdom

Commercial management of company-owned business in Northern European region, across Sweden, Denmark, Germany and Austria; responsibility for sales, stock and promotions; reported to regional General Manager. • Developed and executed commercial strategy and promotional plans for store and ecommerce channels• Operated as European commercial team lead, overseeing day-to-day business activities and managing team of 3 commercial managers; also deputised for GM and attended senior management meetings• Championed increased focus on analysis and insights; led process improvement projects, including promotional analysis reviews and streamlining promotional event plans, reporting and presentations• Played lead role in delivering pan-European projects, including review of sub franchise business, expansion of wholesale expansion and management of The Body Shop Outlet format in Europe• Shared responsibility for ecommerce EBITDA delivery for region, equating to 30% of total sales• Delivered sales targets, together with -2% in markdown and level YOY margin within challenging climate

West Sussex, England, United Kingdom

Commercial management of company-owned business in Southern European region, across France, Belgium, Netherlands, Luxembourg, Spain and Portugal; responsibility for sales, stock and promotions.• Led planning and management of stock/sales, as well as control of costs, such as marketing and freight • Delivered +3% EDBITDA YOY despite cost increases and -8% in markdown spend • Improved reporting and planning processes for promotions, markdowns and NPD stock purchasing

London, England, United Kingdom

Maternity cover role; managed Skincare and Makeup product categories

London, England, United Kingdom

Commercial development and management of franchises/joint ventures for two flagship brands; 120 stores in 15 countries across Asia Pacific and Middle East regions within group; reported to Head of International.• Led team of 15, including 3 managers; managed OTB, stock, promotions and sales across 12 categories • Built close relationship with 9 franchise partners to set and deliver commercial business strategy • Collaborated with buying team to establish specific ranges for Chinese New Year and Ramadan• Contributed to development and delivery of new logistics model, creating Dubai-based hub to distribute Far East products direct to Middle East, reducing costs and lead times resulting from distribution via UK• Played key role in developing store opening, range assortment and stock plans for market entry in China• Piloted a Key-Line Project delivering £1m incremental retail sales

London

Maternity cover; commercial management of 110 concession brands on Lipsy.com & next.co.uk; • Supported buyer deliver seasonal sales and stock plan, and oversaw end of quarter review• Introduced DIFOT (delivery in full on time) tool to monitor and drive supplier compliance• Streamlined KPI reporting on wholesale brands and negotiated preferential terms with select suppliers

Sydney, New South Wales, Australia

Commercial leadership role in premium fashion retailer with 28 stores and ecommerce business; OTB ~A$120m, A$90m annual retail sales; reported to CEO; part of Next Athleisure group and acquired by JD Sports PLC in 2016.• Led team of 9 across 5 departments (menswear, womenswear, footwear, accessories and jewellery)• Introduced best practice merchandising and analysis tools, which delivered improved OTB management, range planning, reporting capability, data insights, stock management and financial forecasting• Compiled company level reporting for P&L, monthly board pack and annual board meetings • Partnered 8 buyers to shape and execute strategy, supplier negotiations and in-season trading decisions • Optimised revenue from aged inventory through clearance and outlet stores, delivering A$2.5m in sales• Drove strong performance: +9% LFL accessories sales, +5% LFL total sales, +2.4% LFL gross profit • Joined as Senior Merchandiser managing menswear, 40% of total sales, and promoted within first year

Sydney, New South Wales, Australia

Kuwait

Commercial business management role for franchise business with 50 stores in 6 countries across Middle East region; responsibility for sales (~£20m), margin and brand contribution in line with franchise business plan.• Planned business at store, market and brand level, and influenced market specific stock packages• Worked closely with finance teams and managed OTB, P&L by brand, CAPEX plans and delivery of ROCITraveled extensively across the Gulf for personal and professional reasons

London, England, United Kingdom

Assisted with the international expansion of Coast growing the business three-fold, and expanding into new and developing marketsLed the Merchandising elements of Coast's expansion into Bloomingdales

Essex, England, United Kingdom

Essex, England, United Kingdom

Initiating my career in Core Merchandising moving into International Franchise Development in 2002. Promoted to International Manager in 2004, leading the business through rapid expansion into new markets across the world.Spearheaded the launch of DCK Concessions into BHS Franchise locations Travelled extensively to APAC, Gulf and European locations