As Junior Creative and Social Lead at SOLOS, I collaborate with the senior creative team to develop and execute marketing materials across print, digital, and social media platforms. I lead social media campaigns, design all materials for our Instagram ads, and oversee the creation of engaging content like reels and graphics. I also guide our Social Media Assistant, delegating tasks and mentoring them in tools like Figma. Recently, I spearheaded the launch of our new merchandise, leading photoshoots and creating all promotional materials to drive its success.

In my role at SOLOS, I spearheaded social media growth and community engagement. Through strategic content creation and interaction, I increased our following by over 1,500. I also implemented an editorial calendar for consistent content delivery and developed a targeted community management strategy for a new studio, resulting in 1,750 followers and improved engagement. Additionally, I maintained a 3.27% average engagement rate on Instagram posts.

- Designed and executed all marketing materials, both digital and print.- Developed and implemented strategic tactics to achieve marketing objectives, focusing on social media platforms.

- Led and organized impactful programs for a diverse student body, promoting awareness of mental health resources, preventing interpersonal violence, and empowering undergraduates to optimize their college experience.- Actively participated in AFLV West, the esteemed National Cultural Greek Leadership Conference (NCGLC), and the oldest regional fraternal conference, fostering networking and dialogue among multicultural fraternity/sorority members.- Design infographics and marketing materials for current events and educational resources.- Manage Panhellenic's social channels, including Facebook, Instagram, TikTok, and BeReal.- Collaborate with Interfraternity Council and United Sorority and Fraternity Council on cross-council PR initiatives and marketing campaigns.

- Created compelling marketing content, including promotional materials, weekly newsletters, and social media advertisements, resulting in increased brand visibility and customer engagement.- Designed and produced visually appealing graphics for campaign promotions and advertisements, effectively capturing the target audience's attention and driving conversion rates.- Utilized photography and videography skills to capture high-quality images and videos of instructors, classes, and merchandise, enhancing promotional materials and effectively showcasing the company's offerings.