Emma Lamkin

Emma Lamkin Email and Phone Number

Head of Digital Marketing and Ecommerce @ CSD Brands
Thornbury, VIC, AU
Emma Lamkin's Location
Thornbury, Victoria, Australia, Australia
Emma Lamkin's Contact Details

Emma Lamkin work email

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About Emma Lamkin

With experience spanning a multitude of industries, over sixteen years and a masters in Business Marketing. I’ve become a professional who can adapt to support any businesses needs across the full spectrum of marketing and ecommerce specialties. I’ve recently shifted from consulting to two businesses providing marketing and business strategic advise and with no task too big or small, getting sh*t done... to a permanent role at CSD brands rebuilding their digital marketing and e-commerce platforms.My story…My career started as a graduate navigating the product development of architectural products in a B2B environment at Holcim. Boosting my experience and skill set I worked my way up marketing in the luxury hair and beauty industry for world renowned brand, ghd. After completing my master, as Global brand manager for Penny Skateboards, I led the brand strategy, product development, media and communications for a youth focused lifestyle brand. Taking those skills into fashion as the Marketing Manager of Universal Store I managed a team of four working towards making retail a welcoming place from campaign strategy and development, media, events, partnerships, social media all with a focus on building process. Moving to the Gold Coast I then took on a role with MooGoo to re-brand their sister brand, A Bit Hippy. A new challenge landed on my lap to manage a growing team of 6 driving awareness and online acquisition strategy for esmi, Poni and Lip Heroes. Building the team, marketing strategy and internal process frameworks to drive efficiencies and prepare for growth. Pulled over to a contract role for I Love Linen I helped their new General Manager by building campaign process to streamline tasks and manage internal communications. Developing the content strategy for paid digital media, while mentoring and project managing the team across all marketing channels.Taking a break from e-commerce retail world, I took on a role with Stone Studio. Developing their communications and marketing calendar, working on strategic improvements across paid digital, email and social media while coordinating the day to day implementation of marketing communications and reporting. While working in this role another opportunity arose with CSD brands, and with my fashion retail background, I jumped at the chance to help them rebuild their marketing team, structures, processes and strategy. I’m excited to explore the potential and grow these brands into the future.

Emma Lamkin's Current Company Details
CSD Brands

Csd Brands

View
Head of Digital Marketing and Ecommerce
Thornbury, VIC, AU
Website:
csdbrands.com
Employees:
49
Emma Lamkin Work Experience Details
  • Csd Brands
    Head Of Digital Marketing And Ecommerce
    Csd Brands
    Thornbury, Vic, Au
  • Csd Brands
    Head Of Digital Marketing & Ecommerce
    Csd Brands Aug 2023 - Present
    Heidelberg, Victoria, Australia
  • Csd Brands
    Digital Marketing & Ecommerce Manager
    Csd Brands Jan 2023 - Aug 2023
    Melbourne, Victoria, Australia
    Mentoring a team of 3 digital marketing and ecommerce gurus, supporting the brand marketing team with key campaigns, providing strategic business advice and developing digital marketing efforts across 4 major fashion brands - 2023 is set to be an exciting year for CSD Brands.
  • Csd Brands
    Consulting Marketing Manager
    Csd Brands Nov 2022 - Jan 2023
  • Stone Studio
    Marketing Advisor
    Stone Studio Jan 2023 - Sep 2023
    Miami, Queensland, Australia
  • Stone Studio
    Marketing Communications Manager
    Stone Studio Sep 2022 - Jan 2023
    Miami, Queensland, Australia
    Consulting with stone studio on the development of their communication channels and calendar. Dividing my time between weekly BAU planning and execution as well as strategic improvements across paid social, email and search engine marketing.
  • I Love Linen
    Marketing Consultant
    I Love Linen Sep 2022 - Oct 2022
    Burleigh Heads, Queensland, Australia
    Consulting on marketing strategy, project managing the development of a new loyalty program and acting as a consulting Marketing Manager to support the marketing team through change.
  • I Love Linen
    Marketing & Ecommerce Manager
    I Love Linen May 2022 - Sep 2022
    Burleigh Heads, Queensland, Australia
  • Makeup Cartel Brands
    Marketing Manager - Acquisition
    Makeup Cartel Brands Jan 2022 - Apr 2022
    Gold Coast, Queensland, Australia
  • Project Blank
    Marketing Manager
    Project Blank Aug 2021 - Jan 2022
    Gold Coast, Queensland, Australia
  • Moogoo Skin Care
    Brand Manager - A Bit Hippy
    Moogoo Skin Care Jul 2020 - Jul 2021
    Australia
  • Universal Store
    Marketing Manager
    Universal Store May 2017 - Jun 2020
  • Auto & General
    Digital Communications Manager
    Auto & General Jul 2016 - May 2017
  • Penny Skateboards
    Global Brand Manager
    Penny Skateboards Sep 2014 - Jul 2016
    Brisbane, Australia
    Absolute Board Co is the mother company to a number of youth focused skateboard brands. Inspired by Surfers in the 70’s who started the plastic skateboard phenomena, Ben Mackay created Penny Skateboards in 2010 to bring back the fun of skateboarding. Penny Skateboards brought innovation to a forgotten category with premium plastic skateboards built for everyone to enjoy, now available in over 60 countries.Responsible for developing the 3-year brand strategy, product development plan, and marketing plan in line with the business goals, Global Brand Manager for Penny Skateboards is no small feat. From consumer and competitor research, trend forecasting and sales data analysis I reviewed the brands progress and through facilitating workshops with each regional team and department developed a brand strategy to ensure global consistency in the brands direction. Meanwhile, managing all elements of the marketing mix to ensure the launch of successful seasonal campaigns. Building and working with a small team I’ve planned, budgeted, implemented and managed both regional and global marketing efforts. From digital community management, traditional and digital advertising and PR, campaign planning and creative direction, public relations management. It’s been just over a year in this fast paced environment, and being thrown in the deep end I’ve proven to be a great swimmer.
  • Ghd Hair
    Senior Marketing Coordinator
    Ghd Hair Jul 2011 - Aug 2014
    Brisbane, Australia
    Just over a decade ago, ghd revolutionised the way professional stylists worked in salon and the way women styled their hair. As marketing co-ordinator across Australia and New Zealand for this global market-leading hair brand my role spanned a broad spectrum of marketing responsibilities. The major highlight was ensuring ghd continued along it’s path of innovation by successfully executing the launch of ghd’s first ever professional hairdryer and game changing new straightener, contributing significantly to the business growth.With a strong focus on business integration I co-ordinated and managed the execution of marketing initiatives including; the localisation and implementation of global marketing campaigns, management of print and digital suppliers, trade PR and advertising strategy and implementation, internal communications, field team campaign briefings and sales tool development, co-ordination of consumer media buying agency and consumer PR agency, as well as project management of unique LAM projects.Continually exceeding all key performance targets set at each quarterly business review, and being presented recognition awards and rewards I proved to be a true asset to the ghd business.
  • Freelance
    Marketing Consultant
    Freelance 2010 - Jul 2014
    Brisbane
    In my spare time I offer contract-marketing services to assist marketing agencies and brands to meet their business goals through developing strategy, content planning or implementing marketing activities. This plays a vital role in my continued professional development within the industry while giving me the ability to keep my finger on the pulse with a variety of markets and industries.
  • Flavour Creations
    Marketing Assistant
    Flavour Creations Nov 2010 - Jun 2011
    Flavour Creations is a locally owned and operated Australian Business, originally known for its products for Dysphagia (swallowing disorder). With numerous products and fast paced growth my position at Flavour Creations was primarily to manage the development of new nutritional food products tailored to suit numerous dietary and nutrition needs.I worked closely with the Marketing Manager and Managing Director to redevelop the company’s brand image, vision and product strategy as the company rapidly expanded. The Marketing Manager was my mentor and coached me as acting Marketing Manager.Main Duties and Achievements:• New Product Development • Marketing Strategy • Creative Strategy• Brand Development• Marketing Co-ordination • Marketing Support for the Sales Team• Internal Communications • Online Marketing
  • Holcim Australia
    Decorative Products Manager
    Holcim Australia Jan 2008 - Oct 2010
    Holcim is a global supplier of aggregates, concrete and concrete pipe. The company has been operating in Australia under many well-known brands since 1901. Working within the Sales & Marketing Team, I was responsible for the Decorative Product range and marketing support for the South East Queensland (SEQ) Concrete division. Although my title only accounted for the SEQ decorative range, with the Sales and Marketing Managers support I expanded my role and worked on; national marketing strategies, creation of national and local marketing material and advertisements as well as strategic business plans for future company growth.Main Duties and Achievements:• Develop a new Product Marketing Plan• Create marketing literature, stationary and promotional merchandise (copy writing & graphic design)• Internal Communications• Market research • Event Planning• Advertising • Marketing and sales support for Account Managers• Aid in the creation of a product specific webpage• Re-branding and maintenance of the Sales and Marketing and Technical Support intranet pages.• SAP reporting

Emma Lamkin Skills

Social Media Marketing Visual Merchandising Marketing Communications Brand Management Marketing Strategy Digital Marketing Online Advertising Social Media Marketing Public Relations Direct Marketing Marketing Research Market Planning Marketing Management Seo Market Research Product Development Event Management Retail Marketing Advertising Brand Development Online Marketing Copywriting Product Marketing Strategy Management Event Planning Email Marketing Integrated Marketing B2b Strategic Planning Internal Communications Business To Business

Emma Lamkin Education Details

Frequently Asked Questions about Emma Lamkin

What company does Emma Lamkin work for?

Emma Lamkin works for Csd Brands

What is Emma Lamkin's role at the current company?

Emma Lamkin's current role is Head of Digital Marketing and Ecommerce.

What is Emma Lamkin's email address?

Emma Lamkin's email address is em****@****ail.com

What is Emma Lamkin's direct phone number?

Emma Lamkin's direct phone number is (888) 762*****

What schools did Emma Lamkin attend?

Emma Lamkin attended Queensland University Of Technology, Australian Marketing Institute, Griffith University, Queensland University Of Technology.

What skills is Emma Lamkin known for?

Emma Lamkin has skills like Social Media Marketing, Visual Merchandising, Marketing Communications, Brand Management, Marketing Strategy, Digital Marketing, Online Advertising, Social Media, Marketing, Public Relations, Direct Marketing, Marketing Research.

Who are Emma Lamkin's colleagues?

Emma Lamkin's colleagues are Melissa Swann, Taj John-Lewis, Suzanne Whyte, Livia Sheather, Ahir Ajay, Christopher Baddeley, Thomas Anderson.

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