Welcome, it’s really lovely to meet you. I’m a fractional leader for SaaS start-ups, specialising in customer acquisition and growth. I help founders and businesses build commercial and go-to-market strategies that close big deals and grow big customers.I help you understand your quickest path to market. Identify your ideal customers and develop compelling stories to help catch their imagination and solve their problems. Then, focus on outcome-driven value goals to maximise existing customer growth and retention. - Not sure what the compelling problem your product solves? - Need help framing the problem and telling the story of your value?- Want to validate your ICP? - Ok, so the plan is great. But what resources and people do you need to make it happen? - Are the customers you’re landing not growing, or worse, not hanging around?- Do you just need another brain to think about things differently? 🚀 I can help you maximise your go-to-market machine.I’ve got processes which focus on acquiring, enabling, scaling and expanding the right customers for you. I specialise in B2B SaaS software and focus on a data-driven approach. I build customer journeys and lifecycles, delivering organisational change with serious results.Strategy -> Organisation -> Process -> People.What I’m good for:- Interim and fractional leadership for Sales, Customer Success and Account Management teams- Commercial strategies, marketing alignment and persona development- Sales execution, including pipeline management, deal flow and close planning, pricing structures and negotiation- Organisational design, focusing on outcomes, not activities- Individual and team skills assessments. Recruitment processes focussing on people and culture- Strategic advice and guidance for existing teams and leaders on customer success practices and principles, including onboarding, success planning and EBR/QBR execution- Commercial success via the Channel - Partner identification, nurture and success- Customer success for growth: turn your customer success team into a revenue engine- Karaoke, bad jokes and sarcasm (on the house)- I’m a yoga teacher, too, if you need to do some stretchingI’m a flexible specialist, available both short- and long-term, working within your requirements and existing business structures. I can support on an interim or project basis, provide guidance and coaching to existing teams and leaders and advise the board in a non-exec function. I also do Yoga by the hour as classes or 1 on 1, if you’re serious about stretching 🧘🏼‍♀️