Marketing Manager
Currento Led numerous national integrated marketing campaigns for the CNA Risk Control and Claims teams that increased brand awareness and engagement on cna.com by >5%. These campaigns required coordination across different marketing and business teams to isolate CNA’s appetite and competitive advantages.o Managed the catastrophe communications process for internal and external audiences including executive and field leaders. Responsible for developing and executing new tactics to communicate with policyholders and agents before, during, and following hurricanes, snowstorms, wildfires, floods, and other business disruption events. o Captured and presented campaign metrics to 4 leadership teams, 10+ times yearly by identifying exceeded KPIs and focus areas for future campaigns to align with marketing and business goals.o Created and distributed content for 3 national risk control publications every month with audiences of up to 30,000. Utilized email engagement metrics to optimize further risk control marketing initiatives. o Created strategies for executing new marketing asset creation which included sell sheets, brochures, and white papers. Worked with teams across the business including executive leaders, creative teams, legal, and external partners to ensure new marketing assets addressed changing customer needs.