Account Manager
Melbourne, Australia
Theory Crew works with innovative lifestyle brands to deliver a creative approach to PR, social and influencer marketing. We're experts at what we do and have been responsible for building influential campaigns for the likes of Skyn, Crumpler, Honeywell, frank green, Master & Dynamic, Tilda, Patak's, Samsonite, American Tourister, Lipault, iRobot, Eloments Vitamin tea, Mayver's Health Foods, Shaver Shop and many more.As an Account Manager at Theory Crew, I worked closely with our PR team to deliver integrated PR, influencer marketing and social campaigns that consistently exceed KPI's and delivered tangible results. I reported directly to the Group Account & Managing Director and I was responsible for the daily management of client accounts, including content creation, copywriting, scheduling, community management and reporting. I also created, executed and optimised always-on ads across a number of digital platforms including Facebook, Instagram and LinkedIn. As a part of my performance media management, I identifed and worked with clients to leverage key promotions to drive sales, increase brand awareness and generate leads. I am passionate about consistently optimising ads & content to create the highest return on investment possible for my clients. In this role, I was responsible for leading social media strategy, both stand alone and as a part of our management retainers. This was anything from initial launch strategy, to ongoing or integrated strategy which worked to leverage all digital touch points and reflect most positively on our clients brands by working to brand guidelines, messaging and strategy. I have also managed influencer talent in terms of research, list building, liaison, negotiation and briefing and take pride in finding the perfect talent fit for a brand.I was responsible for the management of all social media and campaign budgets, tracking and invoicing.