I am responsible for the overall online Customer Experience across various websites & platforms. This includes navigation, content, traffic, onsite conversion & functionality, as well as online sales. I work with off-the-shelf WYSIWYG ecommerce platforms (such as BigCommerce & SAP Hybris), as well as basic .ASP & HTML coding for bespoke websites. Working closely with our IT Developers, I find solutions to customer-facing issues for them to implement, as well as our Marketing & Category Teams to deliver their product strategies & promotions. I am responsible for building & delivering our eCommerce Strategy & lead this with various colleagues & departments. I am considered one of the main “go-to” people for anyone who needs help with finding a solution and have become the ecommerce expert within the business.Main responsibilities include:· Ownership & development of the Digital Customer Experience (CX), On-site Conversion, Content & Traffic.· Overall ownership & maintenance of 8 websites across various platforms with the focus being on our main brand.· Managing the Online Team who deals with web support, integration issues, ecommerce customer support, aftersales & order processing.· Owning the Social Media channels Facebook, Twitter & Instagram.· Executing the monthly promotion homepage switchovers for all websites.· Build & Lead the Digital/eCommerce Strategy.· eCommerce performance reporting & accountability.· Cross-functional working to deliver business priorities.

Acquired by Williams Medical Supplies in 2018, Surgery Express has built an outstanding reputation for customer service which will sit well within the Williams brand family.

Fannin Direct, powered by Williams Medical is a partnership between Fannin Ltd & Williams Medical Supplies, both part of DCC Vital.Established in 1829, Fannin is one of Ireland's oldest healthcare companies and has built a strong brand and a loyal customer base within Ireland and the UK over the last 187 years or so.Relatively young in comparison, Williams Medical Supplies started in an old mining village in South Wales in 1986 and, over the last 30+ years, has become the UK's market-leading Medical Supplies company within Primary Care.Both Fannin and Williams are now part of DCC, one of Ireland's biggest PLCs, and have decided to come together to provide Irish GPs with the best supplies and service to assist practice staff in giving the best possible care for their patients.

Working for a top Estate Agency software provider, Dezrez, I am responsible for the online & offline corporate marketing activities and messaging of Dezrez and their four main products: DezrezOne, Marketplace, PM and its new product Rezi; I am also responsible for marketing its subsidiary company, DezrezLegal, to existing Dezrez customers. Target audiences include existing customers, new customers, IT Depts, Enterprise customers and internal customers through all channels, but online being the most dominant.Working with Product Managers, Directors & Account Management Teams, I am responsible for all marketing activities including PR, Advertising, Events & Exhibitions, Online Lead Generation via PPC & Organic Search, Branding, Social Media, Blog Management, Content Creation & Management (e.g. blogs, articles, videos, website content), internal & external email communication, general company collateral working within an Agile Project Management environment.

Working for one of the top four Specials (unlicensed medicines) companies in the UK, I was the first dedicated Marketing Manager for IPS Specials following investment by Elysian Capital with aggressive growth targets. Whilst at IPS Specials, I contributed to the growth of the business including contribution towards winning large accounts such as Alliance Healthcare & Cambrian Alliance.Main responsibilities included:· Analysing the market for growth opportunities· Producing relevant market & consumer analyses to assess and drive strategy and actions· Creation and development of the marketing strategy & tactical plans based on business objectives & analysis· Brand Creation & Management of products and services, ensuring legal regulations are adhered to· Creation and development of internal Sales & Marketing policies and procedures· Managing the UK Sales Team· Creation of Articles, Press Releases and all content creation for the website, social media and collateral· Internal & External Stakeholder communications· Management of corporate website, implementing a bespoke eCommerce solution and the internal CRM

Main Responsibilities:• Assisting in the development of promotional strategies including creative concept and copy• Coordination and Design of the Penn Pharma Brand using own creative abilities and in conjunction with agencies under contract • Production of global trade events, conferences and promotional events, including, acquisition and design of exhibits, negotiation of costs with vendors, logistics, exhibit assembly and breakdown, furniture/catering/supplies, maintenance of staffing schedules, and inventory control of collateral and giveaways. • Conducting E-marketing, Direct Mail and Lead Generation campaigns • Maintenance of Penn Pharma websites and customer databases • Budget Holder of the Marketing & Communication Budget • Processing and payment of marketing invoices • External communications to customers/prospects • Liaison to Public Relations agencies under contract• Internal Communications including the creation & production of the Internal Newsletter, Employee of the Month, Social Committee & Charity/Fundraising events and other internal communications, including the creation and maintenance of all internal and client-facing digital communication screens Achievements:• I implemented a re-brand of the company by personally modifying the previous logo to minimise cost and transition (approx. £4k savings); I also created 4 new service brands (SoluSolve®, FastTrackCTS® & High Potency CTM® and PharmacEUtical Portal®, saving approx. £8k) as well as creating new literature to save approx. £6,800 per annum. • I attended major exhibitions in Europe and the US, where I assisted and managed the stand build and breakdown – I also managed the stand & staff during the events. This ensures smooth-running from start to finish and also reduces the cost of labour by approx. £1,600 per show. • Based on my design work alone, I achieved savings in excess of £40k by creating new & ad-hoc flyers/posters/web banners/e-campaigns etc in-house.

Main Responsibilities:• B2B & B2C Services Marketing• Creating all adverts/promotional material• Writing content for our external & internal Website & updating as appropriate• Creating company Newsletters for Clients• Co-ordinating promotional mail shots to clients & businesses• Maintaining the CRM, server and templates Achievements: • Designing the Company Branding and all stationery• Introducing referrers to the company giving us the opportunity of steady income streams• Securing a contract whereby we achieved a website build for a quarter of the average cost

Main Responsibilities: • B2C & B2B Services Marketing• One Direct Report (Marketing Assistant)• Marketing database collation and management• Mail shots• Event & Exhibition co-ordination • Designing adverts for print • Designing & writing content for promotional literature (brochures, leaflets etc.) • Business Accounts Management • Designing & collating departmental reports for third party viewing • Creation & Maintenance of Brand Manual • Designing and writing content for the Internal Newsletter • Devising and administrating new procedures company-wide Achievements: • Managing and Co-ordinating our presence at Mortgage Expo 2005, which included a bespoke stand • Organising all internal events, particularly charity-related and motivational events