Emma Lenchner Email & Phone Number

Montpelier, Vermont, United States

Waterbury, Vermont, United States

Burlington, Vermont, United States

• Planned the public launch of a community centered e-commerce marketplace on Shopify, via direct invite to early adopters and investors. Increased market reach from ~140,000 to ~500,000 consumers within 6 months by incrementally expanding site access based on delivery zip codes. • Spearheaded the evaluation, selection, and implementation of a marketplace inventory and fulfillment software. Worked with engineering team to understand technical trade-offs between build it and buy it options. Collaborated with cross-functional teams to integrate with e-commerce platform and logistics software to create a streamlined technical stack. Onboarded 30+ partner shops to software bringing over 20,000 SKUs onto the platform.• Evaluated 100+ survey responses and 20+ in depth customer interviews to understand our buyer and vendor needs and incorporate their input into product strategy and roadmap. Maintained a 20-25% customer retention rate successfully scaling sales to $40,000 in Q4. • Coached company in Agile and Scrum, established new processes and created cross-functional collaboration and iterative development cycles to deliver consistent value to consumers. Communicated progress to leadership. Grew product team from 2 to 5 full time staff. Managed Product Owner and E-Commerce Merchandising Specialist by supporting daily tasks and curating opportunities for them to develop new skills and nurture career growth.• Facilitated collaboration among department leads to define business strategy and establish quarterly product initiatives that aligned with CEO’s vision. Disseminated strategic framework and priorities to the entire company to maintain seamless execution.• Developed and executed product strategies aligned with business objectives, collaborated with Product Owner to maintain product backlog and deliver continuous improvements to the platform.

Burlington, Vermont Area

• Managed transition of product detail page templates from React to Vue. Start of a sitewide SFRA implementation focusing on mobile optimization. Improved back end data storage for easier management and front end display for better consumer comprehension. • Implemented Salsify PIM solution to consolidate product data and content from 5 systems into a single source of truth. Established automation of product data syndication through evolving technical integrations to promote data integrity and alleviate disruptions. Enabled self-service syndication of data to over 50 Burton retailers worldwide. • Oversaw addition of wishlist functionality to product detail pages, providing ability to create shareable lists linked to Burton.com customer accounts. Specifically catered to a Japanese consumer and their desire to build look books. • Owned and executed seasonal burton.com product loads; gathered data and ensured integrity of product features, copy, imagery and translations while aligning to target launch dates of 3 regional e-commerce teams.• Lead global digital and e-commerce initiatives from kick off to launch to ensure efficient and organized project execution: gathering business requirements, defining project scope, establishing technical requirements, planning development tasks, and testing of final product• Acted as liaison between Business and Development teams to effectively manage stakeholder expectations and maintain alignment of project goals to global business initiatives and roadmaps.

Burlington, Vermont

• Created private event program including calendar of events, rental and reservation pricing and catering menu• Communicated with clients on event planning, event execution, budgets and brewery capabilities to ensure client satisfaction and superior service for each event• Trained staff on serving skills and brand knowledge to maintain high levels of customer service

Burlington, Vermont Area

• Partnered with stakeholders across Digital Marketing, Ecommerce, Design, Development and Content teams to communicate project scope of work and ensure final assets met expectations• Delivered digital assets to local and global clients, communicated feedback and managed revisions• Coordinated with global teams to produce clear and cohesive translations, content and digital assets • Managed copy, photography and design assets to support burton.com seasonal campaign launch• Communicated and collaborated with Integrated Project Management team on process improvement

Greater New York City Area

Promo2ooLs and Ribyt• Partnered with Development, UX and UI on new features, QA and testing of internally-developed cloud-based invite and event organization database; collaborated with team to redesign internal software for industry use Fulfillment• Acted as direct point of contact for all event questions and concerns to attendees, clients and internal staff prior to events and on site for high-profile clients such as iHeartMedia, AMC, HGTV and Viacom• Managed multiple simultaneous events including creating and managing budgets of up to $2 million, hiring & training freelance staff, and ensuring on-site logistics and programs are executed within deadlines• Interviewed, hired and managed teams of up to 20 freelancers who coordinated travel arrangements, accommodations, ticket needs and additional experiences for event attendees and working staff• Scouted hotel and ground vendors per location, managed contracts and event execution, reconciled invoices • Participated in company wide brainstorming, research proposed product/brand/client and present experiential ideas

Greater New York City Area

Greater New York City Area

Greater New York City Area

Greater New York City Area

Greater New York City Area

New Jersey

Bachelor Of Science (B.S.), International Trade And Marketing

Activities and Societies: Founding President of Corporate and Social Responsibility ClubI majored in International Trade and Marketing.

Studio Art; Art History

Ski and Snowboard Club, Outdoor Club, Hall Council.

Education record

Activities and Societies: Varsity Soccer, Varsity Softball, President and Founder of the Ski and Snowboard Club, Videographer for Men's.