Emma Carberry Email & Phone Number

I ensure a consistent and compelling brand expression across the firm’s marketing and communications materials. I oversee the production of the Marketing and Communications team’s brand messaging, design, advertising, and promotional materials and maintain the processes that support consistency and excellent customer service.

My two main areas of responsibility are brand strategy and production oversight. In collaboration with Marketing and Communications team leadership, I ensure our team delivers a consistent and compelling brand expression and maintain processes that support consistency and excellent customer service across our all of our work.

Responsible for creating a unified brand experience for prospective clients and ensuring messaging is consistent across all marketing channels, including digital and print advertising, website, email, social media and video.

San Marcos, Texas, United States

In addition to maintaining all alumni digital communications duties, - Led the Digital Communications Hub, a newly-formed cross-functional team responsible for creating strategic and coordinated digital campaigns to improve donor acquisition and engagement- Managed all mass emails for the University Advancement division, including designing, copywriting, building, scheduling, and reporting- Designed an integrated digital campaign to support the launch of the NEXT IS NOW $250M capital campaign, which resulted in over 12M impressions, 12K clicks and 750+ new followers- Developed and piloted a new graduates digital communications funnel to steward recent alumni and generate new donors

Managed Alumni Association digital media, including social media, website, email newsletter, and mass emails. Crafted audience-centered digital messaging for Texas State's 214,000+ alumni, curated and wrote stories for the Alumni Impact section of the university's digital newsroom, developed communication plans for alumni events, built relationships across Texas State's alumni network

San Marcos, Tx

Per Course Faculty (2017- 2020): Served as lecturer and instructor-of-record for one section of COMM 1310. Prepared and delivered lectures, conducts lab activities with students, grades assignments, and mentored students toward achieving communication competence.Graduate Teaching Assistant (2016): Served as lecturer and instructor-of-record for two sections of COMM 1310. Prepared and delivered lectures, conducted lab activities with students, graded assignments, and mentored students toward achieving communication competence.Graduate Instructional Assistant (2015-2016): Served as a lab instructor for three sections of “Fundamentals of Human Communication” (COMM 1310), a required class for all Texas State undergraduates. Lesson-planned lab sections that met twice a week, and graded assignments including papers, outlines, and speeches.

San Marcos, Texas

Managed the College of Education brand, as well as internal and external communications; curated content for college's social media outlets and website; composed feature stories on college research, faculty and students for online newsroom; pitched stories to news outlets; assisted College of Education dean with development initiatives; marketed college-wide events to faculty, staff, students and external constituents

San Marcos, Tx

Coordinated programs for student outreach aimed at connecting Texas State students with the resources they need. Programs included Welcome Tents and 3-5 collaborative outreach events with other departments each semester.Managed department social media accounts and website.Served as Retention Management liaison for First Year Off Campus students, FACES (Foster Care Alumni Creating Educational Success) and Austin College Access Network.Co-supervised a group of 16 peer leaders who correspond with second-year and transfer students in order to provide them with resources and student success tools.

Buffalo, Ny

Served as research assistant to Dr. Melissa Wanzer in the Communication Studies department at Canisius College as part of the Canisius Earning Excellence Program (CEEP), which offers students demanding and rewarding opportunities to work directly with faculty members.

East Amherst, Ny

Was responsible for developing and implementing specific marketing tactics and programs to promote brand awareness, improve community exposure and strengthen the business reputation

1250 Amherst St., Buffalo, Ny 14216

Wrote, edited and posted stories for the Nichols School website; Created and implemented a full-year social media plan, including working with Nichols' Facebook, Twitter, Instagram and LinkedIn accounts; Wrote and edited media releases; Submitted events and media releases to local media; and tracked and logged mentions of Nichols in the media

Master Of Arts - Ma, Communication Studies, 4.0

Concentration: Interpersonal and Relational Communication

Certification, Digital Marketing

Intensive, 18-week digital marketing course focused on marketing strategy, campaign optimization, digital advertising and automation.

Bachelor Of Arts - Ba, Communication Studies, Summa Cum Laude

Activities and Societies: Undergraduate Student Association, Student Programming Board, Association of Women and Men in Communication.