Marketing Director
Marketing Director for a number of ambitious and progressive B2B clients across the industrial and engineering sectors. - Directing and planning marketing strategies and roadmaps designed to meet my clients commercial objectives. From key account marketing, to brand awareness and demand generation, I am responsible for planning the unique mix of strategies, channels, and tactics required to meet agreed upon KPIs.- Leading the implementation of marketing tactics and optimisation across channels such as PPC, SEO, direct marketing, social advertising, social selling, PR, content marketing, email marketing. I enjoy working across a number of marketing channels (no one channel meets all objectives!), whilst maintaining that all important balcony view of business performance. I have a particular passion for digital channels.- Delivering clear, tangible marketing ROI through reporting, assessment, and analysis of all results and client KPIs. I love digging deep into data to uncover tangible, actionable insights, implementing the actions, and tracking results and changes. Data and insights are at the heart of every marketing strategy I create. - Engaging with stakeholders from a range of teams across my client’s organisations (marketing, sales, product, design, production, the C-suite) to assess business performance, marketing deliverables and results, and marketing plans. I firmly believe in forging strong relationships with my clients, and that open and honest communication and collaboration together as one team will deliver optimal results.
