• Conducting meetings with the executive team and committee members to develop and execute marketing campaigns, merchandising, and content creation for 50+ UPB events within a $20,000 budget• Delegating work to 2 marketing assistants to create cohesive graphics and branding across social platforms• Managing vendor relationships and implementation of on-site promotion–including tablings and giveaways• Increased Instagram following by 10% and post engagement by 146% in the first three months

• Developing a fully integrated advertising campaign for a global client in a student-run advertising agency for the National Student Advertising Competition (NSAC) sponsored by the American Advertising Federation (AAF)• Conducting in-depth primary and secondary research to write a creative brief used to create campaign

• Supporting the growth and development of 30 residents by providing personal mentorship and mediation • Fostering on-campus housing community by organizing 4 event programming throughout each semester• Enforcing university policy and responding to incidents and conflicts for 400+ residents while on duty

• Managing executive team of 6 by delegating responsibilities during executive meetings• Hosting bi-weekly club meetings for networking opportunities, career and interview workshopping, and advertising basics in the format of fun activities and guest speaker lectures• Director of External Communication (April 2023 - May 2024)

• Networked with guest speakers via LinkedIn, and Chapman professors and clubs to provide members with vital resources and connections within the business marketing industry• Hosted bi-weekly club meetings for networking opportunities, career and interview workshopping, and marketing basics in the format of fun activities and outings• Contributed event ideas, discussed budgeting, and conducted administration during weekly board meetings

• Adapted to various student needs according to desired review of business concept with prepared exercises and teaching strategies to foster student engagement with content• Cultivated healthy study habits in students, whether they were walk-ins, appointments, or matched tutoring• Communicated with TLC Department Heads to coordinate appropriate meeting times and schedules for students

Deinfluencer Research Supervised by Dr. Charlene Chu, Dr. Gokcen Coskuner-Balli, Dr. Niklas Myhr, and Dr. Cristina Nistor • Investigated the emergence of deinfluencers and the creators’ motivation behind content as part of a larger research project on the broader implications of deinfluencers conducted by faculty supervisors • Presented research at Chapman’s Student Scholar Symposium in November 2023Social Media Authenticity Research supervised by Dr. Cristina Nistor and Dr. Charlene Chu• Investigated how authenticity is reflected in influencers, celebrities, and brands and received by audiences • Presented research at Chapman’s Student Scholar Symposium in May 2023• Received a $1,000 Chapman Research Grant to attend the 2023 Washington D.C. DigiMarCon to conduct on-site field work and gather primary evidence from practitioners

• Brainstormed content creation, UPB merchandising, and marketing for events during bi-weekly marketing meetings • Developed and executed strategies to improve committee member engagement with the executive team• Enhanced attendee experience by streamlining the flow of 10 events, ranging from 50 - 500+ attendance, as an on-site moderator

• Collaborated with Paige Oden, Visual Arts Director, and Randy Au Visual Arts Assistant Director to cultivate a stronger conservatory community by launching entertaining programs for each grade level via Zoom and in-person • Initiated a senior mural project in partnership with Brooke Hunter, Faculty Teacher as a Class of 2022 Gift to student body, hosting weekly painting sessions to boost bonding among class

• Collaborated with advisor in structuring the course by leading journalism basic workshops in conventions and Adobe InDesign to ensure staff was prepared with the proper skills • Facilitated collaboration and fostered strong work ethic across all departments by promptly checking in with teams and providing insight on articles to enhance efficiency of workplace • Mediated conflicts that arose within and outside the classroom by negotiating with both parties and providing emotional support when needed to maintain a professional and respectful environment

• Shadowed Webber (Creative Director at Shipyard Marketing Agency) in analyzing marketing cases and producing advertising pitches catered towards brand clients through multiple Zoom sessions • Cultivated an efficient and professional work ethic by learning closely from Webber and her colleagues in other departments to gain exposure to the marketing realm of business

• Constructed personal and cohesive brand by self-designing all products, packaging, and media advertisements and conducting all steps in production and shipping process • Regulated all administrative tasks from budgeting expenses to maximize profits to responding to customer service to streamline business operations • Strategically marketed by networking with local businesses and garnering a following via multiple media channels

• Spearheaded marketing programs to gain non-profit exposure through email networking and managing social media platforms (Instagram, LinkedIn, Twitter, YouTube, TikTok) • Streamlined and solidified production process by supervising a team of graphic designers and content producers, establishing deadlines and schedules, and communicating with the executive board regularly to create an efficient and productive system • Fostered a healthy work environment by hosting team bonding and bi-weekly check-ins on projects to increase team satisfaction

- organizing a virtual conference for the summer of 2021 for teens, by teens- coordinating and planning the event- conference includes masterclasses, workshops, and panels led by adult professionals and teen change-makers- networking with professionals to provide speakers for the conference- marketing & publicizing the event through newsletters and social media platforms- aimed to empower teens to use their voice to start an initiative & make a change in the community