Global marketing strategy and implementation for system certification business unit, including introducing remote audit proposition and software brand to meet client needs and drive service value. Strong collaboration with regional marketing teams to embed consistent positioning and campaigns.

Strategic portfolio management for BSI's global information security and business continuity products and brands, including leading the marketing integration projects for cybersecurity acquisitions.

Leading member of the UK marketing team, driving communication campaigns that deliver impact and value to the business. With a focus on digital channels I was responsible for managing direct reports to deliver integrated campaigns, whilst supporting development to specialist skills to optimize inbound performance. Core skills: Project management, leadership, line management, digital strategy, communication strategy, automation, process development including campaign measurement and reporting, stakeholder management, influencing and decision making, innovation

Delivering integrated marketing campaign to promote BSI certification, training and software services. Taking complex, technical information and making it digestible and engaging to business audiences. This role has built upon my previous experience with particular focus on developing my copy writing, CRM, direct marketing, social, and print marketing skills. Large exposure to digital platforms and CRM systems to deliver marketing success

Based within the Market Intelligence team I controlled the teams budget on behalf of the MI manager and delivered the data quality project for the UK database to improve the data held on the system and assist with developments to make this more streamline and robust going forward. I was also responsible for delivering syndicated and ad-hoc research projects to the business, using a multitude of research methodologies, particularly ethnography. These projects helped shape the development of marketing communication strategies and product development for the UK .

Based within a school marketing team my role involved managing and implementation of the promotional marketing plan across a varied course portfolio. The role was centred on a full range of activities including: • Delivering integrated promotional activities including printed adverts and online banners, profiles, creative pages, social networking communications, targeted email and direct mail through liaison with a variety of designers, advertising agency and external publications/suppliers• Management of the department’s participation at internal and external student recruitments events and trade shows.• Production of the schools marketing measurement activities including monthly KPIs for the schools executive board using the internal MIS, school website statistics and campaign statistics on external activity, including click through rates and details on customer journey. This also involved continually developing the KPIs to more sufficiently meet Executive Board requirements and running ad-hoc reporting and analysis to support the business requirements• Management of the annual marketing communications for the schools collaborative Industrial Doctorate Centre’s in close partnership with the leading Professor• Project management of the rebrand of a subsidiary business, including logo refresh, a new website, inclusive of a tendering process for the new web platform, and production of all other promotional material requirements to improve the professional image of the Impact Centre