I'm a strategic marketing and communications leader who thrives at the intersection of creativity, strategy, and execution. I've worked with brands like McDonald's and Vodafone and played a key role in helping Australian startup Data Zoo grow from a bootstrapped venture to a Series A company valued at $100 million. I excel at working across different sectors and bringing together cross-functional teams. My ability to grasp, simplify, and communicate complex ideas allows me to help others collaborate more effectively. With an uplifting leadership style, I naturally build strong, engaged teams that deliver impactful results.My diverse experience has allowed me to hone my skills in marketing strategy, corporate communications, public relations, stakeholder engagement, event management, brand messaging, content creation, social media strategy, and project management.Key highlights from my work: 📢 Led Data Zoo's first communications strategy, increasing share of voice by 20.7% and positioning the company as a thought leader in the identity verification industry.🎯 Directed media outreach for McHappy Day 2020 in NSW and ACT, generating over $16.2 million in PR value and $5 million in donations for Ronald McDonald House Charities.⚡️ Scaled Data Zoo's LinkedIn following by 67% in just 12 months through organic social strategies, expanding the company's online presence and driving audience engagement. 🎁 Executed McDonald's Australia's first influencer gifting strategy, convincing credible content creators and bloggers to create content in exchange for products, reaching 3.4 million via Instagram and TikTok.📈 Produced SEO-optimised content, driving a 10.5% YoY increase in organic search traffic, improving keyword rankings, and contributing to lead generation and sales growth.👥 Managed and mentored a team of two, supporting their professional growth and creating a collaborative team environment. When I'm not working, you'll likely find me researching human behaviour, diving into creative writing projects, or enjoying an overpriced Melbourne coffee.I'm always open to new connections and opportunities. Feel free to connect with me via LinkedIn 👋