Emma Bradley Email & Phone Number

Tauranga, Bay Of Plenty, Nz

Bay Of Plenty, New Zealand

Bay Of Plenty, New Zealand

Led the strategy, execution and management of marketing initiatives for three distinct businesses: The Relocatable Home Co, Jack House Transit and Goodwood Woodwaste Solutions. My role covered the full marketing mix with a strong emphasis on digital channels, including SEO, SEM, email marketing, content creation, social media and PR. In addition to increasing brand visibility and engagement, I was responsible for implementing lead generation strategies that ensured a steady pipeline of prospects for each business. I also established automated reporting systems, delivering real-time insights to improve operational clarity and decision making.

Bay Of Plenty, New Zealand

Responsible for developing and managing digital marketing strategies for our clients, overseeing everything from strategic planning to hands-on implementation and program supervision. My role encompassed a wide range of activities including developing automated email lifecycle campaigns, planning and executing paid advertising activity, and optimising search engine performance. I also took the lead on significant data projects, such as developing interactive dashboards and automating reporting through Google Looker Studio. In addition, I played a key role in identifying, developing and presenting effective marketing solutions to our clients, contributing to the achievement of annual revenue targets.

Wellington Region, New Zealand

Designed and implemented data-driven communication strategies geared toward amplifying brand visibility, driving product sales and achieving customer acquisition, growth, and retention objectives.Developed automated lifecycle marketing initiatives across various channels, including targeted email, direct mail, SMS, paid social, website and push notifications. These initiatives were crafted to optimise customer engagement, acquisition and conversion rates within the Home Loans porfolio. Led a dedicated team and introduced streamlined processes for sustainable direct marketing campaigns. These improvements led to the efficient and timely delivery of high-performing campaigns, ultimately reducing our time-to-market.

Wellington Region, New Zealand

I provided strategic and operational leadership for Tier 1 clients such as Z Energy, Genesis Energy and Noel Leeming. This included the creation and implementation of data-driven marketing plans and proposals, showcasing the value of Flybuys through the utilisation of our in-house products, channels, and data to deliver significant results.Additionally, I oversaw a dedicated team focused on enhancing customer engagement and shopping activity within the Flybuys network. We successfully developed various incentives to promote active points accumulation and redemption, ultimately elevating the overall customer experience.

Wellington Region, New Zealand

A significant part of my responsibilities involved taking the lead in strategising and executing digital and direct campaigns across international markets. These efforts were focused on enhancing key performance indicators, such as expanding our reach, increasing views, generating leads and improving sales conversions. Additionally, I was responsible for overseeing the HubSpot inbound marketing program. This role encompassed the development and implementation of content marketing campaigns, as well as monitoring and reporting on inbound marketing activities. I proactively identified opportunities to optimise performance, ensuring that our inbound marketing efforts continued to deliver exceptional results for the organisation.

Manchester, England, United Kingdom

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Wellington Region, New Zealand

Bachelor Of Business Studies, Communications Management And Business Information Systems

A Bursary, Physics, Chemistry, Calculus, Statistics, English, Art History

Activities and Societies: Deputy House Leader