* Orchestrated the development and execution of comprehensive digital marketing strategies across diverse channels, including the website, email, social media, paid media, and analytics tools* Successfully drove lead generation and increased website traffic, enhancing the company's online business presence through the creation of SEO-optimized content* Identified and measured ROI and KPIs for marketing projects and campaigns, generating quarterly analytical reports to inform strategic decision-making* Played a pivotal role as the primary liaison with an external digital agency, contributing to the success of a website redesign project by providing insights into design direction and refining website copy* Demonstrated proficiency in event coordination and planning, overseeing logistics for trade shows and the company's signature Kurogo Conference

* Spearheaded end-to-end management of organic and paid social media initiatives, overseeing content curation, creation, post scheduling, and execution of paid social campaigns* Pioneered the development and implementation of the organization's inaugural social media strategy, laying the foundation for comprehensive and cohesive online brand presence* Enhanced outbound communications by initiating targeted email campaigns to customers and prospects, including the establishment of monthly newsletters, insightful tips of the month, and strategically crafted upsell emails* Updated Google Ads to reflect updates to the platform and implement PPC campaigns

* Developed and crafted impactful marketing materials, including one-pagers, fact sheets, and graphics for both email and social media platforms, ensuring a cohesive and compelling brand message* Established a consistent and professional image for the company by standardizing communications through the creation of branded Word and PowerPoint templates, enhancing overall brand identity and presentation consistency

* Leveraged marketing automation software Act-On to streamline and optimize inbound marketing campaigns, ensuring efficient and targeted communication strategies* Produced visually appealing and original content graphics, utilizing Adobe programs for creations such as SlideShare presentations, infographics, t-shirts, and company letterheads, contributing to a distinct and engaging brand identity* Orchestrated the management and content creation for all social media accounts, utilizing platforms like TweetDeck and Hootsuite. Achieved a 5% increase in Twitter followers through strategic content planning and engagement initiatives* Innovatively assembled welcome kits for newly contracted clients, featuring custom-designed elements such as t-shirts, FAQ sheets, magnets, postcards, welcome letters, and more, enhancing the client onboarding experience and fostering positive initial impressions* Attended sales/marketing department meetings to discuss the future of marketing for the company

* Advertised the company and the daily newsletter around campus * Promoted the company on social media * Spoke to classes and groups around campus encouraging subscribers

* Managed the email accounts for personal and commercial property claims* Analyzed and reviewed claims for accuracy and completeness* Prepared and maintained reports and records for processing

* Assisted with the Distractology project and Arbella Road Crew project* Compiled and maintained contact lists* Attended Department Meetings and Charity Event Fundraiser Meetings