Account Director: Sydney
Ad.Iq
Ad.IQ Global is a multinational boutique mobile marketing, mobile website design and response technology consultancy.• Responsible for managing relationships with top tier client accounts such as Queensland Government, GIO, Suncorp, Rams Home Loans, University SA, ING Direct, South Australian Government, Cancer Council NSW etc.• Key participant in a large scale awareness campaign on the opening of local rate phone numbers (13, 1300, 1800) to SMS. This was undertaken through a process of PR, corporate relations, presentations and opening partnerships with government agencies. • Implementation of mobile marketing strategies into client’s above and below the line advertising campaigns• Manage planning, design and implementation and support of all campaigns utilising the mobile channel.• Deliver reports direct to clients including media and response analysis • Project manage mobile internet site builds, for example: www.gioinsurance.mobi/profiler • Build relationships with media, corporate, government and technology partners• Respond to commercial and state government tenders• Generate new business through a consultative, solution sales framework. This was achieved through a process of presentation, stakeholder management and delivery of bespoke proposals