Emmanuel Adediran Arpa, Fimc, Cmc Email and Phone Number
Recognized globally for my marketing prowess, I am Emmanuel Adediran, a seasoned business leader with over a decade of multi-industry experience specializing in performance marketing, integrated marketing communications, product management, business analysis, and strategic leadership for global corporations. Honored as one of the Top 35 Under 35 Marketing Professionals in Nigeria, my career is defined by my ability to craft innovative solutions that propel business growth across sectors such as FMCG, Banking & FinTech, Edutech, B2C/B2B e-commerce, Telecom, and Alcoholic Beverages, among others.Transitioning from a background in sciences to marketing, I have harnessed the power of emerging technologies and data insights to stimulate business growth. Today, I serve as the Business Unit Director at the largest media agency network in the region, where I orchestrate high-performing teams, lead global network initiatives, and drive digital transformation within the organization.Over the years, I've devised disruptive marketing strategies that have exponentially accelerated the performance and market shares of over 25 renowned brands, including Indomie, Kellogg's, Colgate, Guinness, Hypo, and Bigi. My hands-on experience in crafting integrated marketing strategies for emerging markets has primed me to drive innovation and bolster growth.As one who values collaborating with growth-minded individuals and teams to drive relevant initiatives that contribute to the marketing landscape in Nigeria and globally, I am an Advisory Council member of the Harvard Business Review, a member of Forbes Council, a visiting faculty at the Lagos Business School & Alphabet Media Academy where I facilitate on Marketing.Academically, I hold a First-Class degree from the University of Lagos, a diploma in marketing management from the Association of Business Executives, UK, and certifications in Data Analysis & Management Consulting.My commitment to excellence has earned numerous international accolades, including the esteemed 2024 Global Recognition Awards, 2023 WARC Awards for Effectiveness with Cannes Lions, and the Festival of Media Global Award in 2021, 2023 & 2024 (as Jury). My industry passion led to my appointment as a member of a National Committee by the Advertising Regulatory Council of Nigeria, tasked with assessing the marketing communication industry's contribution to Nigeria's GDP.Let's collaborate to devise innovative solutions, drive value through result-oriented marketing strategies, and catalyze business growth.
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Business Unit Director | Head Of StrategyPlus AcuityNigeria
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Visiting FacultyLagos Business School, Pan-Atlantic University Feb 2023 - Present -
Business Unit Director | Head Of StrategyPlus Acuity Nov 2022 - PresentIn my capacity as Business Unit Director and Business Transformation Lead, I have been instrumental in propelling company growth and establishing our agency as an industry thought leader. My strategic acumen and commitment to talent development have been pivotal in executing successful business pitches, resulting in a remarkable 300% growth.Key Achievements:Strategic Market Leadership: Spearheaded initiatives that positioned our agency at the forefront of industry innovation, enhancing brand recognition and market influence.Portfolio Expansion: Managed an extensive portfolio of esteemed brands, including Indomie, Colgate, Kellogg's, Betway, Burger King, and Keystone Bank, driving strategic growth and market penetration.Innovative Marketing Campaigns: Developed and implemented comprehensive growth and brand marketing campaigns, achieving significant increases in revenue, EBITDA, and brand equity.Core Responsibilities:Market & Consumer Analysis: Delivered in-depth insights on industry trends and consumer behaviors, unlocking growth opportunities and enhancing strategic decision-making.Marketing Strategy & Growth Mapping: Crafted impactful marketing strategies that align with and support overall business objectives, driving sustainable growth.Brand Management: Led initiatives to elevate brand meaningfulness, differentiation, and equity across diverse market segments.Research & Insight Generation: Coordinated consumer and enterprise research to derive actionable insights, fostering consumer and brand growth.Market Expansion: Provided strategic support for local and global market expansion, enhancing brand presence and competitive advantage.Data Analysis: Offered comprehensive analytical support to refine strategic decisions, leveraging data-driven insights for business optimization.Campaign Management: Oversaw the development and execution of dynamic marketing campaigns, aligning with revenue and customer base expansion goals.
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Business Unit Director | Digital Transformation LeadMediareach Omd Nov 2022 - PresentLagosConceived and Organized the Annual Top Media Trends Webinar - a Thought Leadership initiative of OMD Nigeria in partnership with The Lagos Business School - Africa's foremost business school.Drive the implementation of OMD Nigeria's Digital Transformation Ambition -
Business Lead | Strategy LeadMediareach Omd Nov 2020 - Jan 2024Lagos, NigeriaAs Business Lead I directed strategic marketing & media planning for a diverse portfolio of top-tier clients, including Indomie, Colgate, Kellogg's, and Guinness.Collaborating closely with the Account Service Team, I developed innovative media solutions that aligned with client marketing goals, significantly enhancing our agency's growth and positioning as an industry thought leader.Achievements & Responsibilities:Strategic Media Planning: Spearheaded the creation of creative, trend-setting media strategies that leveraged both existing and emerging trends in media and marketing communications, positioning our clients at the forefront of their industries.Business Growth: Under my leadership, my team's portfolio achieved a remarkable Compound Annual Growth Rate (CAGR) of 54%, exemplifying our strategic impact and effectiveness. Additionally, I led our team to win Nigeria’s first Gold trophy at the Festival of Media Global for an outstanding brand campaign.Budget Management: Oversaw the strategic allocation of media investment budgets across all platforms, ensuring optimal resource utilization and maximizing return on investment.Performance Analysis: Collaborated with cross-functional teams to analyze media plan performance and key performance indicators (KPIs), refining strategies to meet and exceed client objectives.Team Training & Development: Facilitated comprehensive training programs to strengthen our agency’s industry position, fostering a culture of continuous learning and knowledge transfer.Strategic Partnerships: Established and nurtured strategic partnerships, leading negotiations and managing contracts to ensure compliance and effectiveness.Leadership & Mentorship: Provided strategic direction and mentorship to my team, fostering a culture of excellence and capacity building, with regular performance appraisals to drive success.Through strategic leadership and a focus on innovation, I have consistently driven excellence in media planning. -
Strategy, Planning & Marketing LeadMediareach Omd Jun 2019 - Oct 2020Lagos, Nigeria -
Snr Executive, Strategic Planning & InsightsMediareach Omd Nov 2017 - May 2019NigeriaEmploy creative thinking and data-driven insights to develop sound strategies that ensure delivery of brand objectives with impact, in the most efficient and cost effective way. Planning and implementing media campaigns for brands across categories some of which involved successfully launching new brands into the Nigerian market: Categories include: Telecommunications | FMCG | Fintech | Banking & Financial Services | e-Commerce | Sports Betting | Web Services | Not-for-profits -
Executive, Strategic PlanningMediareach Omd Oct 2016 - Nov 2017Lagos Nigeria -
Research ExecutiveMediareach Omd May 2014 - Sep 2017Lagos, NigeriaThis role entailed rigorous data analysis for empirical insights and application in creating sound media strategies.My core responsibility was to assist the unit in ensuring that all the research needs of OMG West & Central Africa Network are met as well as supporting the Account Service Teams in insights development.I worked with and reported directly to the Head - Strategic Planning & Insights Worked on the team responsible for the publication and circulation of 2014 edition of West and Central Africa 's most-widely accepted media resource - Mediafacts Book.Also published newsletters inhouse and for external partners.Issue statistical reports, summaries and analysis of new media studiesUpdate West & Central Africa Media scene quarterlyReview competitive monitoring reports along with unit head to advise ASTs at quarterly/annual reviews & presentations -
Research And Analytics LeadOmg Medialab May 2014 - Nov 2022Lagos, NigeriaCustom market research and consultancy services.Key contributor to the publication of the annual MediaFacts BookManage the development and roll out new operational tools & software custom built to automate agency's operations for better efficiencies.Work with team of software developers and other members to deliver on set objectives
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Marketing CommunicationsPlay In Architecture Ltd Dec 2012 - Feb 2014Lagos, NigeriaI worked directly with the CEO to brand and reposition the unusual Architectural firm in the Nigerian Real Estate space.Results: PLAY went from being an unknown company to winning The Best Design Firm of the year.- Corporate Brand identity development and management.- Business Development.- Digital marketing.- Graphics support for website and update on social media platforms.- Coordination of exhibitions and corporate outings.- Development and production of marketing communication materials. -
Digital MarketingInternet Multimedia Mar 2011 - Nov 2012Functions and executions span to manage online stores (ecommerce sites) that services (ships materials, books, discs and downloads of mp3/mp4 formats) on 3 continents Africa (Nigeria & South Africa), America (USA & Canada) and Europe (UK). Functions with direct implementation covers overall thematic marketing strategies (email, content build, graphic direction, social handles, channels management and database management) and supply mechanism in part. Functions and executions span to manage online stores (ecommerce sites) that services (ships materials, books, discs and downloads of mp3/mp4 formats) on 3 continents Africa (Nigeria & South Africa), America (USA & Canada) and Europe (UK). Functions with direct implementation covers overall thematic marketing strategies (email, content build, graphic direction, social handles, channels management and database management) and supply mechanism in part.Skills: Social Media · Online Marketing Analysis · Social Media Marketing · Supply Chain Management · Adobe Photoshop · Digital Marketing · Search Engine Optimization (SEO) · Email Marketing · Content Marketing · B2B Marketing
Emmanuel Adediran Arpa, Fimc, Cmc Skills
Emmanuel Adediran Arpa, Fimc, Cmc Education Details
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Business Administration And Management, General -
Abe UkLevel 6 -
Enipro AcademyHonors -
YoutubeDigital Marketing -
British School Of Project ManagememtProject Management -
Pan African UniversityBusiness Administration And Management, General -
1St Class -
Federal Government College, Minna.Wasce
Frequently Asked Questions about Emmanuel Adediran Arpa, Fimc, Cmc
What company does Emmanuel Adediran Arpa, Fimc, Cmc work for?
Emmanuel Adediran Arpa, Fimc, Cmc works for Plus Acuity
What is Emmanuel Adediran Arpa, Fimc, Cmc's role at the current company?
Emmanuel Adediran Arpa, Fimc, Cmc's current role is Business Unit Director | Head of Strategy.
What schools did Emmanuel Adediran Arpa, Fimc, Cmc attend?
Emmanuel Adediran Arpa, Fimc, Cmc attended Lagos Business School, Pan-Atlantic University, Abe Uk, Enipro Academy, Youtube, British School Of Project Managememt, Pan African University, University Of Lagos, Federal Government College, Minna..
What skills is Emmanuel Adediran Arpa, Fimc, Cmc known for?
Emmanuel Adediran Arpa, Fimc, Cmc has skills like Leadership, Marketing Management, Social Media, Content Management, Sales, Graphic Design, Business Development, Market Research, Communication, Communication Skills, Negotiation, Digital Marketing.
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