• Initiated the Staff Engagement blueprint with focus on pivotal areas of expected outcome as envisioned in the business’ charter. • Overhauled Client Engagement structure to improve efficiency levels by 30%• Structured the Business Development process alongside the CEO, to reflect organic and inorganic revenue possibilities• Introduced a Performance Management System that eased the process of reviewing capabilities, performance gaps and training needs

• Developed a Business Development Framework to run an Innovation & Design-oriented engagement phase of the business’ cycle. • Managed a fabrication & Merchandise display and Promotion business; providing Fixed Standing Units, In-store product display and other visual merchandising solutions. • Coordinated the Total Energies Name Refresh Campaign and managed Field Staff Deployment and execution Pan Nigeria, with over 85% achievement against target on efficiency levels, Top of Mind Awareness and Spontaneous purchase scores metrics.

• Responsible for cross-vertical business development efforts (FSI, FMCG & TICES).• Lead market-specific studies for insight-driven proposal development.• Oversee content development strategy and marketing.• Lead the team responsible for researching and developing marketing opportunities and planning and implementing new sales plans.• Monitoring trends to identify what modifications should be done to a product, brand, or service or to develop new ones; and teaming with different areas with the aim of developing strategies to attract new consumers.• Spearhead marketing research to assess the potential demand, develop design proposals, oversee production, set pricing, coordinate efforts with marketing staff to ensure the product will fit with existing marketing strategies and ensure products meet expectations.• Develop new strategic partnerships (successfully identified and partnered to grow the Agribusiness and Insurance streams of the company’s business)• Guide on business objectives - mid and long term to meet the company’s needs.• Responsible for delivering platform ideas and initiatives to ensure business sustenance.• Reviewed and approved a comprehensive lead generation system that increased the sales pipeline, contributing to a 80% increase in Prospect Fit rate. • Developed strategic business development initiatives that boosted the year’s revenue by 15% and expanded organic business with the client within the first 45 days. • Mentored a sales team of 3 managers to achieve over 75% improvement in team productivity. • Negotiated and closed key partnership agreements with 2 new sector SMEs, thereby increasing strategic alliances and growing market reach by over 20%.

• Corporate brand promotion• Prospect pipeline development• Technical proposal development• Spatial design recommendations based on reconnaissance of clients’ sites and spaces. • Recommendation of ergonomic features and best practice office uses and work tools.• MarCom. strategy development to drive touch point communication for key products across relevant social media channels

• Mentored an Account Management team of 7 (Account Mgrs. -2, Account Execs.-3, Interns – 2) to achieve over 65% improvement in the cross-vertical billing for the first time. • Exceeded quarterly and bi-annual billing projections, achieving annual revenue growth of 62%• Provided coaching and guidance to a Field Activation team of 200+ representatives, which increased team productivity and boosted executions and project operationalization efficiency levels by 40%. • Collaborated with the Creative team to initiate targeted OOH solutions that increased portfolio capabilities by additional 10%, evidenced by marginal revenue increase within the period.• Developed and nurtured vital relationships across organics SBUs, which increased agency’s footprint across the Guinness business and improved revenue, overall.

Branding & PRSponsorship & CSR Management

Managed Etisalat's accountPR & Branding support for businesses

Business developmentB2B partnershipsSales and business management

Competition landscape analysisBusiness insights Market sizing and survey

Brand managementTrade marketingExperiential MarketingBrand visibility

Business strategic planning and management