✔ Developing category management skills ✔ Identifying categorical growth levers ✔ Building commercial and categorical visions and strategies ✔ Accompanying transformation and change Category and customer reviews, building categorical visions and discourses. Exploitation of consumer and shopper insights, panel and survey data analysis. Assortment, merchandising & promotional strategies, with omni Channel approach. Price & margin efficiency, deployment of RGM… Show more ✔ Developing category management skills ✔ Identifying categorical growth levers ✔ Building commercial and categorical visions and strategies ✔ Accompanying transformation and change Category and customer reviews, building categorical visions and discourses. Exploitation of consumer and shopper insights, panel and survey data analysis. Assortment, merchandising & promotional strategies, with omni Channel approach. Price & margin efficiency, deployment of RGM strategies. Change of panelist, recommendation of organisations. Show less

✔ Shopper Marketing course✔ Category Management case study: 🧊 Snowmelt, setting up a new category, Hard Seltzers (alcoholic sparkling waters) 📲 Danone Waters, how to boost the water category in e-commerce

✔ NegoGame animation, successful negotiations (practical case, 3 days) ✔ Negotiation course Grande Ecole course, Master 1, Marketing

Coaching Grande Ecole (Master in Management) Students and Global BBA based on the DesignThinking-iMagination Method

ULiT strengthens the business relationship by simplifying processes and actors in the value chain. Its negOptim cloud solution is an expert, modern and scalable App that covers all business cycles for retail and industry. As an expert partner of ULiT and a business reference for FMCG customers to support them in their Negotiation & Category Management challenges (Assortment, Promotion, RGM...), my responsibilities :✔ Development of the offer and contribution to the evolution of the… Show more ULiT strengthens the business relationship by simplifying processes and actors in the value chain. Its negOptim cloud solution is an expert, modern and scalable App that covers all business cycles for retail and industry. As an expert partner of ULiT and a business reference for FMCG customers to support them in their Negotiation & Category Management challenges (Assortment, Promotion, RGM...), my responsibilities :✔ Development of the offer and contribution to the evolution of the negOptim tool ✔ Business development for large consumer goods manufacturers ✔ Business support in the deployment of the solution for customers Show less

✔ Definition of the categorical vision and strategy for the canned and frozen markets ✔ Steering of customer Category Management ✔ Construction of categorical levers, assortment - promotion - merchandising 🏆 Sirius du Merchandising 2018 of the Institut du Commerce Member of the France management committee. Management of a team of 12 people.

✔ Negotiation of international agreements Carrefour CWT, Auchan-Métro and ICDC ✔ Optimization of customer profitability, definition and deployment of the global customer business plan✔ Animation of counterparts and commercial relationship in 23 countries ✔ Creation of the "Building Strategic Customer Relationship" training program

In charge of the Auchan and Casino banners. ✔ Construction of customer Business Plans by channel ✔ Negotiation and implementation of all commercial levers ✔ Drive strategic thinking and carrying out tests on this channelInterim Customer Director, business steering. ✔ Management of a team of 15 people

✔ Participated in the Cadbury to Kraft Foods integration project ✔ In charge of the merger of the customer and sales development departments✔ Recommended and set up systems, instances and processes for an organisation of 180 people and 5 departments

✔ Definition of the 'Snack-Break' category strategies (Biscuits, Soft cakes and Cereal Bars) ✔ Construction of sales plans, definition of objectives on the assortment, promotion and merchandising levers ✔ Management of a team of 8 people

In charge of the Carrefour Group. ✔ Negotiation of commercial agreements and commercial relations ✔ Recommendation and negotiation of category levers, trade marketing, merchandising ✔ Development of the ED (Dia) banner (+24%)

✔ Steering the assortment and merchandising levers for the Sweet Biscuits and Cereal Bars markets

✔ Definition of the strategy for fresh produce departments (traditional, self-service, frozen food) ✔ Carrying out a Uses and Attitudes study on the Intermarché banner✔ Deployment of the new fresh packaged fish concept

✔ Marketing strategy for the international brand portfolio ✔ Relaunch and deployment of the Havana Club brand (volumes x4 in 2001) ✔ Management and restructuring of a portfolio of 22 brands (Wyborowa, Pernod, Ricard, etc.) ✔ Creation and implementation of CHR loyalty programmes for the entire range

✔ Management of the Pastis 51 brand ✔ Monitoring of distributor panels and development of consumer gifts ✔ Recommendation and deployment of on trade animations and off trade operations, budget monitoring