Spearhead partnerships and the vision for CSMB (Consumer and Small Business) marketing insights and operations across the APAC region• Lead and coached a high performing team of 3 (onshore) and 10 (offshore) members, providing direction and operational advice• Development and maintenance of a strong collaborative working relationships with corporate stakeholders across the sales and marketing teams• Drove insights and actions from marketing data to optimise performance and… Show more Spearhead partnerships and the vision for CSMB (Consumer and Small Business) marketing insights and operations across the APAC region• Lead and coached a high performing team of 3 (onshore) and 10 (offshore) members, providing direction and operational advice• Development and maintenance of a strong collaborative working relationships with corporate stakeholders across the sales and marketing teams• Drove insights and actions from marketing data to optimise performance and effectiveness for Adobe.com, Consumer, and SMB• Management of campaign reporting, dashboard strategy, prioritisation and execution of analytical projects.• Support marketing teams with industry trends, market size opportunity, competitive pulse, and partner with corporate strategy to seek multi-growth opportunities• Execute change and organisational culture for high performance, empowering teams to lead customer experience, drive innovation and adapt to continuous change and organisation objectives Show less

Lead a team of 18 highly driven team members, that perform deep dive analysis, segmentation, builds and executes campaigns across multiple channels and initiatives.Promote and support diversity and inclusion agendas, harmonising teams from a range of cultures and backgrounds.Drive ongoing growth in the business through the development of staff and leading best practice initiatives. Spearhead the identification, design, development, and delivery of data-driven risk management… Show more Lead a team of 18 highly driven team members, that perform deep dive analysis, segmentation, builds and executes campaigns across multiple channels and initiatives.Promote and support diversity and inclusion agendas, harmonising teams from a range of cultures and backgrounds.Drive ongoing growth in the business through the development of staff and leading best practice initiatives. Spearhead the identification, design, development, and delivery of data-driven risk management solutions using a range of toolsets and agile methodologies.Create efficient end-to-end execution processes, including effective re-use of base elements, to ensure timely market response capability.Liaise and collaborate with the senior leadership team to determine key data analysis requirements and priorities.Deliver effective pre- and post-campaign analytics including completing PIRs and present actionable insights and recommendations based on campaign analysis to inform the development and effectiveness of future campaigns.Develop techniques and processes to ensure Digital projects meet defined specifications and liaise closely with product owners and business stakeholders to assist in their completing the necessary steps for each project’s success.Manage the delivery of engagements to ensure they are planned and delivered within budget and on time to the highest standard.Create a culture of disciplined innovation and continuous improvement, including working to continually optimise and improve campaign response, ROI, channel utilisation and customer relevance. Show less

Lead, develop, motivate, and coach 8 direct reports in building new base data sets, customer base profiling, strategy execution and performance reporting.Drive the development and implementation of a data strategy centred on leveraging data as a strategic asset for the organisation.Spearhead the decommission framework for Network elements, supporting the existing fixed customer base as they migrate to NBN.Establish processes for governing the identification, collection, and use of… Show more Lead, develop, motivate, and coach 8 direct reports in building new base data sets, customer base profiling, strategy execution and performance reporting.Drive the development and implementation of a data strategy centred on leveraging data as a strategic asset for the organisation.Spearhead the decommission framework for Network elements, supporting the existing fixed customer base as they migrate to NBN.Establish processes for governing the identification, collection, and use of corporate metadata and take steps to assure accuracy and validity.Apply global standards, models, and templates to drive high standards and consistency in analytics and market research.Proactively synthesize data from multiple sources to develop realistic, insightful, and actionable recommendations, presenting results in a meaningful way.Contribute to projection forecasting processes as well as the annual marketing planning and budgeting processes. Show less

Lead and direct 2 high performing scrum teams consisting of cross-functional technical analysts within a matrix structure to drive business growth for the Mobile segment.Prototype and embed Agile principals to lead workflow, prioritise and deliver business value through actionable data-led recommendations.Facilitate Agile ceremonies, including daily stand ups, grooming, planning, and retrospectives.Provide transparency and visibility of progress throughout the sprint and release and… Show more Lead and direct 2 high performing scrum teams consisting of cross-functional technical analysts within a matrix structure to drive business growth for the Mobile segment.Prototype and embed Agile principals to lead workflow, prioritise and deliver business value through actionable data-led recommendations.Facilitate Agile ceremonies, including daily stand ups, grooming, planning, and retrospectives.Provide transparency and visibility of progress throughout the sprint and release and promote continuous improvement. Ensure stakeholders are kept up to date on the progress of projects and support the team to accurately estimate and deliver on commitments.Be an active contributor to realising Optus’ Agile transformation agenda, through proactive collaboration, contributing to learning events and developing collateral to support any maturity gaps within the team.Effectively use metrics to support decision making and planning, such as lead times, burn up and burn down charts, cycle times and quality reporting. Show less

Senior Business Analyst, Revenue Assurance between 2009 – 2014, where a key achievement included providing a high level of assurance that increased integrity throughout the business and monitored and managed appropriately in line with the business risk appetite.Enterprise and Government Service Manager between 2002 – 2008, using IT Service Management (ITSM) principles and capabilities to improve performance, service, and outcomes.