A- Digital Marketing● Helping perfect digital marketing strategy to increase inbound marketing● Driving digital marketing operations through SEA/ SEO tools● Managing and analyzing commercial website and web traffic metrics● Maintaining social media accounts (LinkedIn, Twitter, Youtube) and analyzing their performance● Supporting content production in global communication strategy on a corporate and business levelB - Market Analysis● Conducting regular market research● Analyzing market trends● Producing market studies● Contributing to competition watch analysisC - Communication & Events● Coordinating the content marketing plan between the different teams● Driving and contributing to the content production for external communication (social networks,website, press releases, and relations)● Managing Sereema’s physical attendance at pre-selected professional events, shows, exhibitions andconferences (booth booking, building, sponsoring, travel, accommodations, team enrollment,communication, relations with external suppliers)

Managed website, social media content produced and scientific event marketingSupported global brand teams to co-create engaging content for local operating companies to adapt and localize Integrate content across multiple channels to create a seamless conversation with healthcare professionals and patients during the customer journey Represented the company at industry conferences, implementing new strategies that increased lead generation by 10%Ensured continuous improvement by consolidating and sharing analytics and looking for opportunities to improve the quality of content

Implemented campaigns for email marketing, online advertising, search engines and direct postEnhanced lead generation strategy across Facebook, Instagram and LinkedIn with targeted research and customer segmentationCollaborated with the design team to develop innovative graphics and video content for the website and social platformsGrew online social media presence with a comprehensive content plan and online engagement strategyPerformed detailed market and competitor analyses to inform digital marketing strategySupported PR campaigns through email marketing, media events, social media, and partnerships with key influencers

Planned and managed a 4-day World Bank-funded conference for 2000 participants, 33 speakers, with 15 breakout sessions Provided digital communications support to USAID and Bill and Melinda Gates foundation in overseeing a cross-functional team responsible for community relations, events, and communication to media, energy startups, students, corporate partners, and non-profit organizationsCreated digital content, monitored websites analytics, and optimized performance and user experienceWorked in a 5-person team to create articles, SEO, and link building campaigns to increase website credibility and traffic

Developed new technical roadmap and analytics to allow senior management to understand the impact of change on other services.Created training materials such as infographics, videos and powerpoints, to educate clients and prospects on how to use Zuxx products.Collaborated with cross-functional teams to draft project schedules and timelines. Drafted action plans and led meetings to review project status.

Campaigns Writing Media monitoring and relationsEvent managementPresentationClients relationsMarket researchBudgeting and Procurement

Implemented marketing and social media planning process in addition to an annual communication calendar.Designed and executed nearly 20 promotional campaigns to build product awareness, garner positive media attention, and boost company reputation.

 Engaged in market analysis project for various clients. Responsible for keeping database of advertising medium prices updated monthly. Assisted in creating marketing plans that were pitched to clients either onsite or in the office.