Après 20 ans passés dans l'industrie de la lunettes de sport à verres correcteurs, j'ai créé METAOPTICS pour rendre accessible à un plus grand nombre de sportifs les meilleures solutions correctrices possibles.A l'aide des technologies High Tech les plus performantes pour le Sport RX, nous développons tous les verres et toutes les solutions techniques dans notre laboratoire, à CAEN en Normandie: en d'autres termes, si vous ne le trouvez pas chez les autres, venez voir ce que nous avons. Si vous ne le trouvez pas chez nous, c'est que l'on ne peut pas le faire...Engagés dans une démarche éco-responsable que le monde l'entreprise ne doit plus ignorer, nous estimons qu'il est temps de prendre en compte la raréfaction des ressources ainsi que de penser "réduction des déchets": C'est pourquoi nous sommes les seuls opticiens (au Monde?) à ne vendre aucune monture de lunettes et à inciter nos clients à préférer des produits de qualité au produits jetables et ainsi faire durer leurs équipements...

- Expert in RX business Creation and Development in the optical industry.- Specialized in sunglass corporate conversion to the RX business. - Expert in RX lab conversion to high wrapped sport and sunglass frames.- Sport, Sunglass frames and lenses product development.- Order entry RX website development.- Marketing and Sport Marketing support.

Lead the whole RX business unit, with accountability in sales, product, marketing, logistics, IT and finance, in Eyewear and Safety.

Lead the whole RX business, with accountability in sales, product, marketing, logistics, IT and finance, in Eyewear and Safety.

- Business Unit Management 
P&L responsibility with proven track record- Project Development and Management with cross-functionnal and multicutlural teams- Process and operational flow setup and improvement- Sales and product marketing strategy- B2B inovative website development- Sales teams education and training on premium value products and services- Team management- Reporting and margin analysis

Global RX business development for all the Eyewear brands of BUSHNELL: Bollé, Serengeti, Bollé Safety.

Consulting activity specialized in the Sunwear RX business development through the optimization of the processes between key operational departments and sales force education.

Hired to set-up and develop the RX Business Unit trough the creation of the European Sales and Customer Service. Results oriented leader, I developed the optimal structure, identified economies of scale and synergies which contributed to increase sales by 300%. P&L responsibility.- Multi-cultural recruitment, technical education and sales management over EMEA. - Implementation of qualitative and quantitative individual objectives as well as working procedures.- Operation flow organization: Customer relationship management, order entry to invoicing process management. - Creation of cross-synergies with operational departments.- Definition of KPI and implementation of corrective actions.- Costs reduction and quality improvement.- Coordination of the technical training and education of the RX eyewear sales force in Europe (70+ people)- Developed incentives and special operations to strategically increase team competition and/or sales. - Marketing tools creation.

I set up after-sales service offices in Spain, Norway and Sweden for sunglasses and watches.- Search and evaluation of the potential partners in each country.- Creation of the business model and sales negotiations with the subcontractors.- Organization of the operational and logistic flows.- Technicians repair education. (Frames and watches)- Organized the information campaign to the retailers. (Optical and Sport channels)- Marketing Tools creation to the retailer’s information.- Quality of Service follow-up and Customer satisfaction Survey.Impact: The average turnaround time for repairs was reduced by 50%. The relocation allowed regional marketing and sales to revitalize the turnover of the countries.

Store Director responsibilities sales driven and technical abilities of the team store.- Sales positioning regarding competitors and the direct marketing campaign.- Human resource management (5 people) and technical education.- Store relocation management and integration of the new Optic 2000 concept.Impact: Turnover increased 4-fold. (1,5m€)

I sat-up the fitting lab activity for the top-ten French key accounts- Organization the workshop and managed 5 technicians.- Customer relationship management.- Billing and shipping management.