Vice President Of Marketing
CurrentResponsible for the strategy, tactics and programs to create interest, demand and recognition for Shackled Travel Corporation and its products through the use of PR, Product Marketing, Creative Services, Advertising, Strategic Relationships, Direct, Event, and Online Marketing. In addition, to ensure the product is demand driven, the Vice President of Marketing works with Product Marketing and Management to ensure the right mix of features, positioning and price. This position is also responsible for planning, organizing, staffing, training, and managing all marketing functions to achieve the company objective of sales, growth, profits, and visibility while ensuring a consistent marketing message and positioning on a world wide basis consistent with the corporate direction.
