With a career spanning over 10 years in guiding and scaling businesses for growth in the financial services sector (Ngao credit Ltd Micro Finance), I have established a reputation as a transformational leader, driven by challenges, and committed to setting vision for and executing overall growth strategy, while championing process and operational excellence.Currently as Country Manager - Avenews Ke, my role is to deliver transformational business results by partnering with staff, clients, and executive leadership teams to build and drive businesses forward. My span of expertise encompasses P&L leadership, strategy formulation and execution, business process re-engineering, project management, Start Up Building and management, sales and marketing campaigns, customer service delivery, and translating ideas into strategy and execution - to bring new products that drive customer acquisition and engagement to market. My management approach is based on empowerment and trust. He strives to build influential, trust-based relationships with clients, staff, and industry partners to drive growth and profitability.
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Country ManagerAvenews Aug 2022 - PresentNairobi, KeAs country manager Avenews, I purpose to make a difference in the Kenyan Market in collaboration with the rest of Avenews Gt team. I will be in charge of Kenya Market overseeing all country Operations, Handling regulatory & compliance, Business development, Product localisation and Steering strategic partnerships. -
Assistant Gm/ Head Of Business DevelopmentNgao Credit Ltd Jan 2019 - Aug 2022Nairobi, Nairobi, KeNgao Credit is a non-deposit taking Microfinance Institution that provides a wide range of financial services such as Auto Logbook loans, Import Finance, Asset Finance, Loan against Shares, and Jijenge loans targeting SME'S in Kenya.I work closely with the GM to meet the company’s growth and financial objectives by taking leadership of strategic and operational planning, budget development, business growth, sales and marketing, product development, and strategic partnerships.Highlights:o Managing four direct and 19 indirect reports and monthly P&L across verticals.o Produced 10% growth in revenues in the first year, catapulted growth to 17% by 2020 and to 28% in 2021.o Orchestrated branch expansion, generating 30% growth over 3.5 years.o Spurred customer growth margins YoY by 40%, and attained 80% CSAT scores in 2021.o Achieved 95% marketing budget utilization rate and grew sales by 40% in FY2021.o Pivotal in strategy development for a Group-wide consolidation project to drive efficiency by offering products and services from a single platform.o Spearheaded product launches (USSD and Mobile App technology) to respond to customer needs within an increasingly competitive landscape. -
Chief Operations Officer (Coo)Ngao Credit Ltd Jun 2017 - Dec 2018Nairobi, Nairobi, Ke--------------------------------------------------------------------------------------------------I advanced through a promotion to provide leadership and direction of six branches and operationalize strategic imperatives including communication, marketing, and customer service delivery.Highlights:o Provided management of all six branches and the overall sales budget.o Drove annual sales growth by 15% (2018) and annual profitability by 36%.o Piloted the development and execution of ATL and BTL marketing strategies, as well as digital and social media marketing to elevate brand visibility.o Rejuvenated performance of Branch Managers by facilitating product training.o Expanded into new markets by launching two branches and partnered with creative/digital agencies to craft and execute marketing campaigns, credited with 10% growth in sales margin.o Facilitated business re-engineering workshops that aimed at turning around customer experience pertaining to product and service delivery.o Increased annual sales revenues by 14% by leveraging on the Agency Model. -
Branch ManagerNgao Credit Ltd Jan 2015 - May 2017Nairobi, Nairobi, Ke--------------------------------------------------------------------------------------------------As Manager of the Mombasa Branch, I directed all aspects of branch operations to grow deposits and investments and ensure the Branch meets and exceeds customer expectations.Highlights:o Managed annual Branch budgets, the procurement budget, multi-million KES in monthly sales targets, and drove 30% revenue growth and 40% portfolio growth in a year.o Achieved the targeted threshold in customer issue resolution by leveraging the CRM ticketing system to manage internal and external tickets raised.o Halved loan PAR to 9% by the end of the year by instituting stringent credit appraisal processes.o Trimmed delinquent accounts by 70% through rigorous debt collection and recovery processes.o Raised performance levels of staff through product trainings and quarterly performance appraisals. -
Assistant Branch ManagerNgao Credit Ltd Feb 2014 - Dec 2014Nairobi, Nairobi, Ke--------------------------------------------------------------------------------------------------I worked closely with the Branch Manager at the Upper Hill Office to oversee day-to-day branch operations and co-managed the annual branch budget.Highlights:o Oversaw 15 staff and the achievement of monthly sales budgets and monthly collections targets.o Delivered 10% growth in customer acquisition and retention through effective portfolio management and BTL marketing activities.o Grew customer base 36% in a year by tapping into the power of customer campaigns, business referrals, discounts, and special interest rates, and achieved an NPS score of 80%.o Conducted a feasibility study in support of opening of a new branch.o Recruited and trained new branch staff.o Won the Employee of the Year Award in 2014. -
Administrative AssistantNgao Credit Ltd Mar 2012 - Jan 2014Nairobi, Nairobi, Ke--------------------------------------------------------------------------------------------------I took part in portfolio management, procurement, project management, credit appraisals, and sales and marketing to accelerate revenue and portfolio growth.Highlights:o Exceeded monthly sales target by 16% and achieved 70% of monthly collection targets.o Grew loan portfolio from the ground up to multi-million KES in loan books in a year, and expanded customer base to achieve 100% growth targets through sales and marketing activities.o Supported the establishment of two new branches and took part in evaluating RFQs to ensure vendor viability and deliver value for money.
Emmanuel Murai Education Details
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Jomo Kenyatta University Of Agriculture And Technology (Jkuat)Finance -
Pinnacle Business SchoolCpa K -
Jomo Kenyatta University Of Agriculture And Technology (Jkuat)General
Frequently Asked Questions about Emmanuel Murai
What company does Emmanuel Murai work for?
Emmanuel Murai works for Avenews
What is Emmanuel Murai's role at the current company?
Emmanuel Murai's current role is Building and Growing Financial Start-Ups.
What schools did Emmanuel Murai attend?
Emmanuel Murai attended Jomo Kenyatta University Of Agriculture And Technology (Jkuat), Pinnacle Business School, Jomo Kenyatta University Of Agriculture And Technology (Jkuat).
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