Are you struggling to gain leads through the internet?Do you think you're getting the slice you deserve? When I first started integrating the internet to help my boss get more sales, I had no idea where to start, or how get quality clients. I read books, articles, I bought online classes, and before I knew it. Some of the classes I bought became irrelevant. People where always trying to find a way to cheat to game, and the walls drew closer.Sometimes I found myself thinking "I finally found a way to cheat the system" and then moments later I destroyed a large portion of online credibility. Reducing rankings in search engines and social profiles.In other words the "robots" found me and decided I wasn't worth knowing.I tried everything, every platform, every tip, every trick. Then I found out that some of these strategies were not working, I thought "okay blogging is useless, SEO is useless" I was doing my experiments isolated. They were put into a big data sheet so I could measure each trick individually. Then a few months later. The numbers starting going up, and they really went up. Clients were happy, more sales, some even said that we tripled their bookings, and I didn't know what we did to make it happen.Until it hit me."it's infrastructure..."It is a part of your infrastructure, it is digital infrastructure. You need to build out a foundation that connects your growth to the internet. You've got to root in to the networks, and understand that they're all interconnected. There is a monopoly over everyday online platforms, when you put it all together you understand that there is no "one solution".Google, Facebook, YouTube, Instagram, LinkedIn, etc. they all feed of of each other and could be summed up like this:Facebook likes, comments, mentions = Higher google rankingsHigher google rankings = More Facebook likes, comments, mentions.They feed off of each other like this not just because the more people know you the better. It's quite literal like if you were getting a promotion from Google.Google: "So we've been paying close to you're every little move, and ahhh I've got to say I'm impressed"Person x: "Oh well thank y...."Google: "No no let me finish... I spoke with Facebook and Youtube and they said you've stepped up your game. We've decided to give you a promotion. Starting today you'll be ranking 3rd for personal trainer in the Saskatoon area." It would be something along those lines.BUT the one thing I want you to take away from this is that you need to approach the digital world like infrastructure.