Supports the Head of Marketing in implementing digital growth and strategy for Old Mutual Ghana by boosting customer adoption across all digital channels and driving sales through acquisition of new customers.Duties and Responsibilities1. Works closely with the Marketing, Digital and E-Commerce teams to maintain the website look and feel, and functionality.2. Develops and updates website content. Manages and drives the Pay Per Click (PPC) programme, Search Engine Optimization (SEO), email and social media campaigns.3. Responsible for keyword analysis and strategy for PPC and SEO. Uses web analytics to optimize web and other online platform performance.4. Works toward agreed targets, manage budgets, monitor, and report on performanceAny other duties that may be assigned.

Supervising the maintenance of app/website on a daily basis to optimize revenues, executing marketing & promotional campaigns.Monitoring, analyzing, optimizing, and reporting on performance of campaigns to drive the optimization of conversion rate to maximize results and track key business indicators and be a source of further ideas.

Managing end-to-end CRM activities - Designing and managing newsletter email, App/Web Push Notifications, SMSs, and analyzing reports on CRM sales.

Administrating and maintaining the web application for the management and publishing of medical research. Running regular system updates and providing technical support and training. Monitoring/supervising site activities and reporting on usage.

Assisting lecturers in carrying out teaching and other research works as well as learning materials.

Providing editorial workflow assistance to in-house editors. Collating and assembling of printed publications. Marketing trips with the Marketing to distribute, sell books, and follow-up on payments.