Experienced Business Administration Professional, with 15+ years successful career defined by achievements in Marketing and Strategic Planning, Customer Service, New Business Development, Account Management, Commercial Banking, Sales, Merchandising, Warehousing, Distribution and Promotions; working in high visibility roles with high-profile, quality organizations all leaders in their particular fields. Fully bilingual, i.e. English and Spanish, change agent, able to efficiently build consensus, assertively streamline operations and creatively develop solutions to meet company’s growth and profitability targets. Very comfortable in fast-paced environments that demand strong organizational, technical and interpersonal skills. Highly motivated, adaptable, proactive and analytical, armed with valuable leadership skills necessary to build successful relations among peers, staff and industry partners. Especially skilled at building and enhancing successful, long term costumer relationships, as well as account development, retail sales, field market investigation, merchandising and product distribution, new product development and introduction, product placement and evaluation; showcasing effective and communication, integration, planning and problem-solving skills. Core Information Systems competencies and education focus include: MS Office, SAP ERP, JD Edwards ERP, AS/400, Adobe DC, Excel. Major Projects and accomplishments include: Led an innovative marketing strategy resulting in excellent performance US$ 100,000+ over forecasted sales. Achieved 20% reduction of unsalable rate translated into an increment of 15% in gross sales. 30% improvement in sales throughout whole Involved in route reengineer process, resulted in an increase of route efficiency throughout the year in progress.