Owner
Current• Responsible for business development and winning new contracts.• Project Management for all client projects and campaigns.• Lead Generation using Facebook and Google ads.• Oversaw Organic Search Engine Optimisation (SEO) Campaigns.• Advising small business owners on targeted and holistic digital advertising approaches for the best Return On Investment (ROI). • Worked with team to identify, integrate and to deploy best in class digital campaigns for each client.• Worked… Show more • Responsible for business development and winning new contracts.• Project Management for all client projects and campaigns.• Lead Generation using Facebook and Google ads.• Oversaw Organic Search Engine Optimisation (SEO) Campaigns.• Advising small business owners on targeted and holistic digital advertising approaches for the best Return On Investment (ROI). • Worked with team to identify, integrate and to deploy best in class digital campaigns for each client.• Worked closely with Business owners and Managers to plan and budget integrated digital marketing campaigns.• Plan, execute and track multi-channel B2C marketing campaigns generating leads for clients.• Implement SEM campaigns including paid programmes, social media campaigns and SEO. • Closely monitor lead targets and report back to senior stakeholders.• Grow client online traffic and brand presence via reputation management proprietary software and digital marketing campaigns.• Continually refine and closely monitor KPIs and use insight to inform future strategy.• Oversaw digital analytics/ campaign tracking to monitor benchmarks, track success and refine campaigns for website, mobile, social media and content. • Set up A/B testing to improve conversion rates across shows.• Provided performance reports for clients, measures of success in earned, owned and paid digital media. • Implement automated follow-ups for each marketing to increase conversion rates.• Optimising and publishing posts online to website and social media channels.• TSB Digital Adviser (Consultancy Role) - Advising and helping small business owners and startups via TSB Bank's Digital Adviser service on a monthly basis.• Updated Wordpress website plugins, themes and undertook website backups to off-site locations. • Planned, conceptualised, produced mock-ups and drafts of websites and micro sites until launch.• Delivered client training for their websites to via bespoke recorded video tutorials. Show less