Adjunct Faculty at Florida International University CARTA - College of Communication, Architecture + The Arts.

• Primary university communications, marketing, media liaison at the North Miami Campus. • Craft, direct and implement all institutional, business, community, emergency management and social responsibility communications/marketing campaigns. • Member of the Campus Leadership Team and official representative of the university in the community, assigned industries, government and strategic partners.• Responsible for all internal and external communications/marketing initiatives.• Proactively secure local, national and international media exposure associated with the university.• Develop and maintain control of the institutional communication assets such as website, social media accounts, print, digital and broadcast.• Contributing writer for internal and external university publications.• Adjunct faculty at the College of Hospitality and Business. Areas and courses of expertise include: Sports Business, Sports Marketing, Venue Management, Sports & Entertainment, and Media Relations.

Served as the primary liaison between the Miami Marlins and all television and radio rightsholders, including: local, regional, national and international partners such as FOX Sports Florida, FOX Sports, ESPN, ESPN Radio, ESPN Deportes, MLB Network, Turner Broadcasting, iHeart Media, Univision, Univision Deportes, Telemundo Deportes, Telemundo, NHK, Televisa, Azteca America, IVC, DirecTV, MLB.com. • Proactively crafted and activated public relations, sales, marketing and social responsibility campaigns on all levels with TV, radio, and digital outlets. • Negotiated, structured and secured broadcasting agreements with company’s exclusive media partners.• Directed the execution of all on-air corporate partnership media commitments associated with the club’s sponsors.• Managed a pool of 12-plus on-air TV and radio personalities directly associated with the team.• Directed the operations and administration of the Marlins Radio Network, a nine-station regional network.• Managed the production of all the team’s television and radio ancillary shoulder programming including eight televi-sion shows and four radio programs. • Oversaw the planning, execution and delivery of major on-air fundraising events on behalf of the Marlins Community Foundation.• Supervised in its entirety all the media and broadcasting elements, infrastructure and technologies associated with the planning, design and construction of Marlins Park, a state-of-the-art Major League Baseball multi-purpose venue.• Oversaw broadcast and media services provided for major international marquee events hosted at Marlins Park such as: MLB All-Star Game, MLB World Baseball Classics, ESPN Miami Beach Bowl, Race of Champions, FIFA soccer, and various non-sporting events including Beyoncé, Guns N’ Roses, Grand Slam Latino, and Somos Una Voz.

Crafted team’s business, community, and social responsibility press releases for media distribution and placement.• Proactively secured local, national and international media exposure associated with the team.• Responsible for the day-to-day media relations and broadcasting operations of the franchise. • Organized press conferences infrastructures and technologies for all official team announcements (on/off-site).• Served as primary Spanish-language translator for media interviews and translations.• Prepared, edited annual press media guide and alternate baseball publications.• Assisted Marlin’s team owner culinary book “Diamond Dishes” in securing Major League Baseball player interviews, translations and transcriptions for publication.• Coordinated, copyrighted, and scheduled all commercial and promotional advertising campaigns for radio and television live broadcasts. •Translated all public relations including press releases, team statements, and baseball information materials for Spanish-language media.

Field Producer for the largest television network in Latin America during the 2002 Salt Lake City Winter Olympics.• Coordinated locations and logistics for three different one-hour sports television shows around Olympic venues.• Planned, executed, and delivered all news reports to network headquarters in Mexico City. • Assisted in the creation and development of network’s studio inside the International Broadcast Center (IBC).• Served as the primary contact between the Mexican television network, the International Olympic Organizing Commit-tee, local and state government officials.

Served as a co-host of a daily national radio sports show in the leading Mexican Radio Network. • Co-produced news reports and covered a select number of sporting events including NBA and NFL preseason games in Mexico City, FIFA’s Confederations Cup, Mexican Soccer League and Mexican Summer and Winter Baseball League.