Develop and execute the global business strategy.Manage and optimize SEO positioning strategies.Manage high-performance teams for various projects (branding, web, ecommerce, SEO & Paid Media).Lead web design, ecommerce development and brand positioning projects.Provide consulting for business digitalization with an omnichannel focus.Work on defining and optimizing metrics and management indicators.

Planned the company´s global marketing strategy and prospecting and sales funnels.Led the ecommerce and digital marketing business units.Managed corporate clients, focusing on retention and loyalty.Designed upselling ands cross-selling strategies with the digital marketing team to increase the company´s average ticket.Worked as a consultant for argentine companies that started operations on Amazon USA.Developed new partners and strategic alliances, leading to new business models.

Implemented the digital platform for future purchase in six shopping malls during pandemic time.Product Owner under Scrum work methodology.Developed and implemented the new trade policy of the shoppings malls.Key User in digitization project for self-management of tenants.Key member of the strategic product road map.Monitored company performance against estimates and prepared annual budgets.Led the shopping mall commercial coordinators.Developed new digital projects.

Key User on Microsoft Dynamics implementation.Monitored commercial tenants performance.Monitored SBUs brand positioning statements.Coordinated corporate commercial actions.Analyzed, monitored and improved the commercial management system.Managed the entire life-cycle of strategic partnerships: Strategize, Identify, Engage, Create and Governance (Cabify, Rappi, VISA, Fiserv)

Tracked and analyzed sales and customer trends in order to maximize sales and revenue while minimizing expenses in the shopping mall.Increased sales by 27% YOY through a recovery crisis plan.Oversaw all aspects of operations from staffing to maintenance and developed strategies to improve performance across the business.Developed and implemented environmental policies and practices.Developed individual marketing campaigns for retailers as required.Supported Centre Manager with annual Research plan and requirements.

Developed and implemented the shopping mall brand strategy.Developed, launched and oversaw Somos Comahue loyalty program. Increased 9.000 customers YoY. Incorporated online activities with offline marketing promotions.Prepared the annual Marketing Plan, and ensured that marketing objectives are achieved, measured and results were reported to all relevant stakeholders.Designed, planned and implemented all the marketing & PR events initiatives.

Developed and executed brand communication strategy across all platforms (marketing/sales materials, trade shows, photo shoots, and promotions).Collaborated and directed the work of outside marketing and PR agencies.Developed and implemented on go-to-market product strategies.Worked closely with the sales department to develop and execute effective promotional programs.Tracked and adjusted brand support spending to achieve budgeted levels.

Developed & drove lead generation activity.Managed pipeline of opportunity & forecasting. Conducted business analysis and presented KPI reviews. Developed and managed relationships with retailers, head office, suppliers & marketing agencies.Recommended changes in tactics, approach or new products based on market data.Answered customers’ questions about products, prices, uses, and credit terms.

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