Collective Minds is dedicated to fostering collective intelligence through curated physical and virtual spaces, engaging digital content, and impactful events across the US and Mexico. We create environments where ideas flourish, connections are forged, and innovation thrives.

Integra Wellness & Padel is Orizaba, Veracruz’s premier wellness club, offering a holistic space for health, fitness, and community. As the city’s first padel club, Integra goes beyond sports, featuring functional training studio, a social bar, dining options, protein shake station, and wellness consultation spaces. Every detail is designed to cultivate a vibrant, healthy lifestyle in an inviting social atmosphere.

As a key contributor to Kushki’s strategic and commercial growth, I led the Business Intelligence team in developing data-driven solutions that enhanced customer retention and extended customer lifetime value. My primary focus was guiding business initiatives through actionable insights derived from data mining and analysis.In close collaboration with Sales and Finance, I helped design growth strategies and profitability plans, analyzing economic trends to identify new areas for sales activity. I played a central role in constructing a data hub that enabled in-depth business analysis and facilitated strategic decision-making, pinpointing critical data collection points to optimize our approach. My work also involved evaluating commercial projects, optimizing efforts, and developing tailored data solutions—such as dashboards and reports—to drive client success and deliver meaningful insights that supported long-term growth.

As the head of the company’s data program, I defined and executed our global information strategy, implementing a data-driven culture and reducing information retrieval time by 85%. This role included supporting key capital-raising and M&A initiatives, where I provided critical data insights that shaped strategic decisions, ultimately playing an integral role in the successful sale of the company—a milestone in its growth trajectory.Key achievements include:Designing predictive models (machine learning) now central to daily operations.Creating customer clusters to enable differentiated service and pricing strategies.Leading the implementation of Power BI and a data lake, managed by our team.Developing tailored data solutions for internal and external clients, achieving an NPS above 90.This experience underscores my commitment to data strategy and operational excellence, supporting the company’s most significant projects and contributing to its overall success.

Professor of Business Intelligence of the MBA program

AGR is a global talent connection company, and I had the opportunity to work as a Senior External Consultant during its early stages of expansion. My role centered on helping the company establish a data-driven decision-making framework, guiding the development of key business indicators and performance metrics that supported strategic growth. By defining the right KPIs and aligning them with business goals, I helped AGR enhance its commercial strategy and position itself for exponential growth. This experience, gained working internationally outside of Mexico, allowed me to contribute to the company’s long-term success and global scaling efforts.

I was responsible for launching and consolidating the Business Intelligence department, defining data-driven solutions that leveraged Artificial Intelligence and predictive models to drive sales, enhance operational efficiencies, and improve the customer experience.Key achievements include:Collaborating on the design of the data hub architecture, enabling us to collect 300% more valuable data.Leading the development of the 2024 strategic plan in partnership with the CEO and board.Managing and overseeing a commercial team of 55 salespeople, resulting in a 43% increase in sales within a year.Creating an RH Analytics model to optimize hiring processes and improve efficiency.Developing a credit authorization model by integrating customer bank data, tax declarations, and metadata.This role allowed me to contribute directly to the company’s growth by leveraging data to create actionable insights and improve key business functions.

At BLEIN (now Xertica), a consultancy specializing in process optimization through ERP, CRM implementations, and data utilization, I contributed to a variety of market research, economic analysis, and strategic projects that provided valuable insights for both clients and internal decision-making. I also successfully managed efforts to secure funding for high-impact innovation projects, contributing to the company’s growth.Key Achievements:Developed dashboards across multiple BI tools for clients in over 10 industries, enabling data-driven decision-making.Conducted comprehensive economic sector analysis to provide strategic insights for clients.Automated sales reporting and lead funnel processes, improving efficiency and visibility.Wrote and distributed client newsletters, delivering key insights and updates.This role helped sharpen my skills in delivering strategic insights and solutions, driving both client success and organizational growth.

I was involved at the early stages of a technology startup, where I had the opportunity to contribute to its entrepreneurial journey. I coordinated the development of a global platform focused on citizen participation and transparency in Mexico, which ultimately led to a successful exit when the platform was acquired by investors in Switzerland. This experience provided me with invaluable insight into the startup ecosystem and the process of scaling and successfully exiting a business.