Consultant
Current• Worked as a consultant assessing risks and opportunities in African and Middle Eastern markets for strategic market intelligence company Trendtype. • Supported major FMCG companies, trade association, government agencies and e-commerce platforms in their market entry/expansion strategy.• Produced market attractiveness models including up to 50 metrics and 10 scenarios to support the expansion of major FMCG companies in new markets.• Supervised field research in over 20 African countries to gather trade intelligence and market data.• Sized and forecasted the market for FMCG and various categories across 50 countries.• Built an “ease of access to forex” tracker for African markets• Worked on various value chains, pricing strategy and affordability, competitors research projects