Emmanuel Dupont-Machet Email & Phone Number

Madrid Area, Spain

Maxxium España - Premium Trade Executive - Madrid April 2015-updMISSION: As part of Trade Marketing Department, Responsible for defining and tailoring the specific Premium Activation & Education Plan with the whole Maxxium Premium Selection Portfolio. The mission is to design specific trade marketing plans to develop premium portfolio, activate promotional tools, materials and PR communication to engage the consumer/shopper in a “premium experience”.RESPONSIBILITIES 1) Search for brand development opportunities and design the premium activation plan2) Education, persuasion of sales force, key trade, w/salers and final customers3) Mixology. Development of Master Class within an exclusive scenario and with a focus on VIP stakeholders4) PR communication, point of reference for social media expert (bartenders, etc)5) Define the «perfect premium back bar» and create guide of key points for premium team6) Premium Connoisseur, customization of menus for top end venues7) Spokesman: be the “referent” in the spirits industry for media and KOL KPI’s & Objectives1) Education/training of all of the premium distributors2) Jointly with PBD/Premium Key Account Manager achieve “perfect premium back bar” and Design and execute tailored visibility to achieve the visual impact of the brands.3) List premium portfolio in “online premium portals » Control/followup/distribution of Premium Materials, on packs, VAPs

Madrid Area, Spain

Madrid

Leader for Mentoring Programs for whole Pernod Ricard Spain portfolio both for Staffs and On and Off Trade Channels.As part of Marketing Department but with strong links with both Sales and Trade Marketing Departments (Channels directors, Regional Directors, Trade Marketing Director, teams), my mission was to enforce the knowledge of the whole portfolio brands of Pernod Ricard Spain within the Company and Key Channels and to embody and transmit the values of "Conviviality" and excellence.Mainly working on ultra premium brands such as Chivas Regal, GH Mumm, Plymouth Gin, Beefeater 24, Royal Salute, The Glenlivet and Havana Club Seleccion de Maestros.Brand ambassadors team coordinator.PR on special events: Maison Mumm, MM Madrid Tennis Open, F1, etc

Heritage Project Coordinator for Marketing, Sales and Trade Marketing Departments, Co-marketing, Co-branding, Multi-brand Ultra Premiumn and Prestige Brand.Responsabilities:1- Coordination with Marketing, Trade Marketing and Sales Teams for special multi-brand projects: Incentives, Brand Experiences, Presentations, Trips to Production Centres and Premium Events for Trade and Consumers. Budget: 800.000€2- B2B and Co-Branding with Luxury Brands and Special partners: Bulgari, Rolex, Bang&Olufsen, Bentley, Rolls Royce, Porsche, Infiniti, Schweppes, Casbega, PepsiCo, Philipp Morris, Altadis, BAT, JTI, etc.3- Aula Marqués de Arienzo Programme Coordination, working closely with the agency and brand manager. Budget: 2,5K€4- Management of all the tools for collaborations: design and implementation on special events, tastings, catalogue, web page, newsletter and databas e

Madrid

Sales Manager for wine and spirit range. Main clientes: Philipp Morris, JTI, Altadis, BAT, Pepsico, Rolex, Bulgari, Royal Crown MotorsVolume: 250.000 litresPremium Brands: 20.000 litres.

Madrid

Bartering assesment and B2B

Madrid

Master, Marketing Y Gestión Comercial

Curso Superior, Trade Marketing

250 horas

Licence, Poso

Licence, History