Main missions:- Teaching French language to beginner, intermediate and advanced level for adult and teenager.- Providing French contents and lessons for advanced level classes.- Worked with the pedagogic team - Mission with Cartier to educate the sale teams with the French etiquette and pronunciation.

Established since 1867 in New Zealand and then in Australia, Cambridge Clothing is one of the leading traditional menswear manufacturers and men’s clothing retailers in ANZ. My role was to implement the digital transformation: B2C and B2B eCommerce in order to increase the sales.- Implementing processes, strategies then planning and managing a dozen brands, including Joe Black, Gibson, Cambridge, Uberstone, Country Look, Aertex and now Aquila on different ecommerce platforms:  • joeblack.com.au (B2C) on Shopify • Myer.com.au on PEP platform (B2C) • Davidjones.com.au on VendorPath platform (B2C) • SalesNet.com.au (B2B) on AP21 and SalesNet • Wholesale portal with marketing assets available online for the wholesale customers.- Collaborate with the sales managers, contents and design managers.- Planning the marketing team timeline.- Designing optimised processes, share best practices and insights to drive assets re-use.- Implementing strategies with a focus on conversions online and in store (via EDM campaigns). - Tracking data and analysing KPIs (Google Analytics) to optimise communication channels including website according to the results.- Analysing and providing recommendations on data collection (in stores and online), database management (including links between MailChimp and AP21) and segmentation in order to be able to target our customers and personalise our message through the right channels. - Analytics: extract dataset from AP21, get customers insights and create list of customers for EDM.- Providing recommendations on social media strategy in particular to increase brand awareness and customer acquisition.- Monitoring stock allocation for online platform and drop-shipping.- Managing promotions, bundles on Myer webpages.- Writing product descriptions, uploading images- Educating on customer centric approach with a focus on improving and delivering the best customer experience.

Before moving to France then Australia, I worked few months for Amazon at the London office via AQUENT http://bit.ly/2GzcbOK, a creative, digital and marketing staffing agency.Creation of content for Amazon Fashion website Products descriptions for three Amazon Fashion brand:- FIND, clothing brand for men and women- RED WAGON, kids clothing- IRIS & LILLY, lingerieI worked as well on UX via Usability Testings.

Digital Marketing & Analytics MSc at Regent's University London is a program in partnership with the Chartered Management Institute (CMI.) It explores the way digital marketing and analytics are changing the face of marketing and combines digital marketing theory with in-depth qualitative and quantitative analytics training.

Digital marketing and analytics consultancy project conducted for the UK’s largest nightclub operator, Deltic Group. Analysis of the customer database, online data and business processes in order to recommend actions to increase pre-booked sales on the website through a more effective digital marketing strategy.Tasks included:• Customer journey analysis (touch points, segments, engagements, behaviours)• Analysing Deltic’s SCV database using Microsoft SQL-Server, Excel and SAS Enterprise to improve data collection and customer segmentation for a better targeting and personalisation.• Gathering Search volume data for the UK with Google’s Keyword Planner.• Audit of the online user experience and effectiveness of Social Media, email and SMS campaigns (quantitative and qualitative analysis) with Google Analytics, Campaign Plus, SocialSignIn and Excel.• Selection of the right KPIs for acquisition and retention across all channels.• Proposal for improvements of the website user experience (tracking, user testing, SEO, landing page, web design).• Optimisation of the existing marketing channels (YouTube, Facebook, Twitter, Instagram, Snapchat) with a social media strategy (message, frequency, influencers) for a determined target audience in order to increase engagement and drive traffic to the website.• Personalisation of email and SMS campaigns, optimisation of delivery and open rate through improvement of content (text, image, formatting), call to action and landing pages. • Best practices: A/B testing, tracking in campaigns (Email, SMS, social), websites, mobile app. • Competitor Benchmarking

My French Life - MaVieFrançaise® is a global lifestyle brand for francophiles and a digital marketing agency based in Melbourne in Australia.I wrote a fortnightly column "Le Buzz: Beyond the French news" for My French Life - MaVieFrançaise® Magazine.The column explored the news in France, the context and stories behind the scenes on topics such as: politics, culture, events, celebrities, current affairs, sports, etc. Articles were written in French and translated by My French Life - MaVieFrançaise® translators.For more information visit the page web - Le Buzz: Beyond the French News - at My French Life - MaVieFrançaise®: http://www.myfrenchlife.org/category/news-and-beyond/My French Life - MaVieFrançaise® is an Australian global lifestyle brand for francophiles and a digital agency based in Melbourne.

My French Life - MaVieFrançaise® is an Australian global lifestyle brand for francophiles.I worked closely with the founder and the whole team on all aspects of MaVieFrançaise™- MyFrenchLife™ magazine editorial and production, and was the link to France for the development of the brand.The role covered communication, public relations, human resources, publishing and editing.Tasks included:• External and internal communication in French • Translation of business documents (mainly English to French)• Set up and execute email marketing campaign• Research (French tourism, culture, arts, lifestyle, products...) • Establishing relationships with French people and companies• Events organisation related to development of a community and events in Paris and Melbourne• Managing the recruitment of French staff (interns, journalists, contributors, event coordinators in Paris)• Checking legal French documents• Sub-editing, formatting, editing and publishing online content• Managing publishing schedules• Writing for the web and using social media to promote articles and create a communityTools used: Social Media, Web Analytics, Email Marketing Service Providers and Content Management Systems

I wrote articles and did interviews at My French Life - MaVieFrançaise® as a contributor on French -related subjects.Some of the articles are in French and in English.Here are a few examples:Le Festival de Cannes 2012 : c’est parti ! http://www.myfrenchlife.org/2012/05/17/le-festival-de-cannes-2012-cest-parti-2/Chère Jackiehttp://www.myfrenchlife.org/2011/11/08/chere-jackie/Sharing the passion: French & francophile event in Paris http://www.myfrenchlife.org/2012/05/10/sharing-the-passion-french-francophile-event-in-paris-15-march-2012-next-soiree-31-may-2012/Quand la pub nous raconte http://www.myfrenchlife.org/2011/12/15/quand-la-pub-nous-raconte/Retour « chic » et « choc » en Francehttp://www.myfrenchlife.org/2011/08/08/emmanuelle-tremolet-bio/Élections législatives 2012 : Français établis hors de France, votez !http://www.myfrenchlife.org/2012/05/24/elections-legislatives-2012-francais-etablis-hors-de-france-votez/La vie sur une pénichehttp://www.myfrenchlife.org/2011/09/13/la-vie-sur-une-peniche/Interview: Zoé Cotlenko http://www.myfrenchlife.org/2012/02/08/interview-zoe-cotlenko-part-1/http://www.myfrenchlife.org/2012/02/09/interview-zoe-cotlenko-part-2-fr-eng/

ilie-mode.com is an online Fashion Designer Boutique offering the best selection of European bags, accessories and Australian swimwear. ilie-mode discovered several new talented designers who are now well-known and sold through major department stores in Paris (Le Bon Marche, Les Galeries Lafayettes, Le Printemps, ELLE online store...). The brands are: Sous les Paves de Paris, VII Sept Bruxelles, Zoe Cotlenko Paris, Flamingo Sand.Tasks included:• End to end design of the website in line with the brand, products, service to create the best user-experience• Branding and sales strategies• E-mail marketing • Definition of logistic and business processes• Selection of products during Paris Fashion Week (Prêt à Porter and Maison et Objet trade shows)• Supply chain• Accounting• Writing all legal documents including but not limited to terms and conditions, contracts, trademarks registration

Olivier Sanviti's law firm specialised in litigation and business consultation for the IT and Media Industries while also managing litigation in other business sectors.My role was to prepare legal documents, files and reports for litigation and provide legal counsel to companies on IT projects and matters concerning the Internet, media and communication.Tasks included:• Forecasts and advice on risk and business strategies in the telecommunications industry• Economic, financial and legal research and analysis on business projects relating to the development of Internet platforms• Implementation of fundraising, mergers, and capital increases for high-tech start-ups• Drafting legal statements and procedures for legal organisations and institutions including the Courts of Justice, Intellectual Property Institutions and banks• Drafting legal documents for e-commerce (including but not limited to transfer of rights and copyright)• Providing advice for the protection of trade marks, inventions, original designs and practical applications of ‘a good idea’• Registration of patents, trade marks and designs at INPI (IP French government institution)• Management of litigation in construction law, real estate expertise (liability of builders, architects, insurance), and property law (management of condominium corporations)• Drafting employment contracts

Agat Films & Cie/Ex Nihilo is a collective of six associated producers. The company produces a wide variety of works: documentaries, science programs, animated films, live shows, theme nights, and feature films.My role at Agat Films & Cie was to work on the legal, administrative and financial aspects of the film and audio-visual production.Tasks included:Legal• Conducting legal research• Analysing and assessing risks in contractual proposals and deals• Legal monitoring of contracts for the sale of copyrights, contracts for the purchase of broadcast rights, contracts of sale of operating rights and production contracts• Interacting with all the teamsAdministrative and Financial• Seeking public and private financing in France and abroad• Preparing records and managing applications for *CNC, PROCIREP, ANGOA, regional aid and Ministries• Preparing RCPA records and compiling files for obtaining grants from the CNC• Preparing and monitoring production budgets for feature films and documentary films, preparation of estimates, calculation of tax credits and billing• Operations account management and redistribution of revenue to rights holders(* CNC (Centre National de Cinématographie): French public administrative organisation responsible for the regulatory regime; support for the film, broadcast, video, multimedia and technical industries; promotion of film and television for distribution to all audiences; preservation and development of the film heritage.RPCA: legal registration administration PROCIREP and ANGOA: Companies in charge of defending and representing the rights of French producers.)Agat Films & Cie/Ex Nihilo is a collective of six associated producers. The company produces a wide variety of works: documentaries, science programs, animated films, live shows, theme nights, and feature films.

Soltis Production was a French audio-visual production company.My employment at Soltis Production began at the time it was founded. I worked in all parts of the business: collaboration with the filmmakers, journalists, and editors, as well as the operational, financial, administrative, legal and management aspects of audio-visual production.Tasks included:Production • Reading synopsis and documentary project scenarios for review• Preparing summaries, presentations, reports and interviews with authors, journalists and filmmakers• Soundtrack transcription• Translating screenplays, subtitles, texts in English or in French for national and international versions• Preparing the editing phase• Planning and prioritising the daily work schedule in collaboration with the executive producer• Organising casting, meetings, coordinating travel bookings and itineraries, studio rentals and material deliveries• Writing a screenplay about female astronauts in collaboration with Anne-Catherine Souchon, an aviation journalist and author of Women of Space (Carnot Edition)Administration, financial and legal• Editorial assistance, preparing files and records for television channels• Looking for private and public financing in France and abroad for production documentaries• Preparing records for media organisations (CNC, PROCIREP and ANGOA) regional aids and Ministries• Preparing files and managing submissions for the European Commission• Planning and monitoring production budgets in collaboration with the producer• Managing and marketing audio-visual programs (secondary market, DVD, VOD)• Writing audio-visual production contracts (artists, writers, directors, French co-producers and foreign licences)• Writing legal and administrative contracts• Conducting legal research• Analysing and assessing risks in contractual proposals and deals

AACAB defended and protected individual and professional bank consumers. It provided legal and financial advice and mediated between banks and their customers. AACAB helped people and companies with debt, equity investments, banking fees and loans issues. AACAB was replaced by another entity in 2010.My role was to manage the Paris branch office closely with the management located at headquarters in Quimper, France. I was responsible for the global communications strategy, media training and public relations with local and national media.I also managed the legal team and developed the legal strategy with the external lawyers.Tasks included:Communication and organisation• Writing and sending press releases• Answering journalist requests• Preparing radio and television interviews with journalists• Training the headquarters staff for radio and tv shows• Collaborating with a financial journalist from the newspaper La Tribune on an investigation about bank users and their practices• Organising events (press conferences and meetings) - Maison de la Mutualité, Paris.• Promoting a book written by a financial journalist and the AACAB (Affaire La Poste contre les épargnants: les secrets du plan Harpon, Edition Carnot (not translated in English))• Managing institutional relationships with the Ministry of Finance and Economy, local authorities and banking institutions Legal• Providing legal and financial advice to bank consumers• Preparing files for pre-litigation (contract analysis, drafting of legal documents) for lawyers and attorneys• Conducting mediation with financial institutionsAdministrative• Managing volunteers in the Paris office• Scheduling and daily priorities management• Daily reporting to headquarters

CCIP promotes the establishment and development of trades or businesses. It represents the interests of commercial, industrial and service business in France and abroad.My role was to advise entrepreneurs on establishing a business and prepare corporate registration documentation.Tasks included:• Providing essential information on planning, starting and growing a business face-to-face or over the phone• Establishing procedures and legal documents for business creation• Controlling legal documents constituting or relating to the legal status of the company• Managing a portfolio of customer accounts (lawyers, accountants)• Maintaining follow-up records and contact with the Commercial Court• Welcoming customers• Selling CCIP services

I worked as hostess for events such as Paris Bercy and Rolland Garros (Tennis), Salon de l'Automobile, Who's Next-Pap Paris (Fashion), Maison et Objet (Design, Furnitures).

My work within the finance department of Sony was to manage a portfolio of customer accounts (supermarket chains).Tasks included:• Managing customer accounts (BUT, CORA, METRO, FNAC) by distribution channel, processing disputes over prices, returns, unpaid and transport conditions• Managing customer relationships with credit insurers• Collecting and assembling information on the economic background of customers• Analysing corporate accounts• Preparing financial statistics relating to sales in the customer portfolio• Reporting information to business associates, the commercial assistants and the financial managers

Malakoff Mederic is a welfare agency providing pension guarantees, complementary health, employee savings and retirement accounts.I worked in the Collective Procedures Department, my role was to determine the amount of social debt owed by the company debtors and to instigate the necessary legal proceedings to recover the debt.Tasks included:• Managing litigation files• Calculating the amount of the claims• Maintaining contact with business leaders, employees, legal representatives, clerks of courts and internal contact with various services• Establishing processes (notices, registration, receivables taxes)• Taking calls