Marketing Specialist
Current- Plan, execute and ensure marketing campaigns are in sync with market expectations to drive maximum performance - Plan and deliver content with brand influencers - Briefing agencies for a variety of campaigns, ensuring that any output adheres to team strategy and objectives - Plan and execute various ROI driven live events across our dedicated Betway Gaming Experience Center - Provide Management with local market insights to continually improve and adjust the strategy, delivery, and execution of activity for the Nigerian market - Work with product team to fix any issues and deliver constant improvements in the product offering - Continuous evaluation of key competition within the market to understand the market best practices.Launched and Hosted Nigeria's First Sports Betting Brand Twitter X Space Show- Successfully conceptualized, executed, and hosted Nigeria's inaugural Twitter X Space show dedicated to a sports betting and engagement. This groundbreaking initiative positioned the betway as a leader in gaming space and community building within the sports industry.- Increased Brand Visibility and Engagement: The show effectively amplified brand awareness among target audiences, driving significant increases in social media followers, website traffic, and customer engagement.- Fostered Industry Partnerships: Collaborated with key industry stakeholders, influencers to create meaningful partnerships and expand the reach of the show, solidifying the company's position as a trusted authority in the sports betting sector.