Emmanuel Omiwole Email & Phone Number

Lagos, Nigeria

Lagos, Nigeria

United States

• Leads the experimentation and optimisation of various acquisition channels, focusing on cost-effectiveness and user transaction rates. Achieved an average of 18% MoM user base growth and surpassed 220k email and phone-verified users, with an average of 5% MoM revenue growth.• Research and engage YouTube and social media influencers across Nigerian, Kenyan, Ghanaian, Algerian, Ethiopian, Egyptian, and Tunisian markets to drive acquisition by leveraging their existing community and… Show more • Leads the experimentation and optimisation of various acquisition channels, focusing on cost-effectiveness and user transaction rates. Achieved an average of 18% MoM user base growth and surpassed 220k email and phone-verified users, with an average of 5% MoM revenue growth.• Research and engage YouTube and social media influencers across Nigerian, Kenyan, Ghanaian, Algerian, Ethiopian, Egyptian, and Tunisian markets to drive acquisition by leveraging their existing community and following.• Executes creative marketing tactics brainstormed by the team, including co-branded nylons for SMEs, distribution and pasting of stickers in higher institutions and public transport, flyers, and rollup banner placements in malls.• Facilitates partnerships with relevant communities such as PageswithDami, an SME aggregator community in Nigeria with over 2,000 verified users and WhatsApp community members.• Collaborates with the Community Lead to attend event activations, driving awareness and acquisition across various states and regions within Nigeria. • Interact and facilitate conversations with media houses and agencies while reducing costs by up to 25%. Show less

United States

• Monitors product performance across acquisition, activation, revenue, retention and referral.• Led performance marketing effort to drive acquisition, activation and retention. Achieved over a 12,000% increase in the paid channel and a 394% increase in the overall acquisition channel (both paid and organic channel) in 2022.• Creates detailed analysis to identify drop-offs and create hypotheses to be tested to drive growth.• Leads the search engine optimisation (SEO)… Show more • Monitors product performance across acquisition, activation, revenue, retention and referral.• Led performance marketing effort to drive acquisition, activation and retention. Achieved over a 12,000% increase in the paid channel and a 394% increase in the overall acquisition channel (both paid and organic channel) in 2022.• Creates detailed analysis to identify drop-offs and create hypotheses to be tested to drive growth.• Leads the search engine optimisation (SEO) effort; site audit, SEO strategies, extensive keyword research, and on-page optimisation to drive acquisition and activation.• SEO effort: recorded 112k clicks in 2023, about a 630% increase in organic traffic in comparison to the total average of 15,330 clicks recorded in 2022. Also recorded 2.46m impressions about 1500% increase in comparison to the total average 149.4k impressions in 2022. • SEO effort: rank first position, page 1 for business keyword like, "virtual dollar cards in nigeria", "how to pay on aliexpress", "how to send money from ghana to nigeria" amongst others.• Skillset: Growth & Performance Marketing, SEO, Digital Strategy, Media buying and planning, Email marketing, A/B Testing, Partnership Management, Conversion Rate Optimisation, Data Analytics and Visualisation. Show less

• Led the performance marketing using Google Search, Display, Facebook and Instagram channels.• Created a new onboarding flow (emails) to help new users understand the product and increase activation.• Drove about a 50% increase in acquisition via the performance marketing effort.• Skillset: Growth & Performance Marketing, Media buying and planning, Data Analytics and visualisation, Digital Strategy, PPC - Google, Facebook & Instagram.

Nigeria

• Led the performance marketing effort to drive sales for the company's farm products. • Leveraged Google search ads, shopping ads, Facebook and Instagram ads to attract leads and sales.• Skillset: Performance Marketing, Google Tag Manager, Google Analytics, Google Data Studio

Lagos, Nigeria

• Managed day-to-day clients’ marketing and advertising campaigns across Google, Facebook, Instagram, Twitter, LinkedIn, and other digital marketing platforms.• Created detailed campaign reports and analytics dashboards using Google Data Studio for clients.• Drove over 45Million impressions, 3M clicks, with an average CTR of 6.7% (increasingthe CTR by 25%) with an average conversion rate of 5-7%.• Brands worked on: Glo, Sterling: OneBank, OneWoman, Tigerwit, Halogen… Show more • Managed day-to-day clients’ marketing and advertising campaigns across Google, Facebook, Instagram, Twitter, LinkedIn, and other digital marketing platforms.• Created detailed campaign reports and analytics dashboards using Google Data Studio for clients.• Drove over 45Million impressions, 3M clicks, with an average CTR of 6.7% (increasingthe CTR by 25%) with an average conversion rate of 5-7%.• Brands worked on: Glo, Sterling: OneBank, OneWoman, Tigerwit, Halogen group, Letshego, Diva pad among others, where I ensure awareness, attraction, consideration and conversion amidst the target audience across buyers’ journey.• Skillset: Performance Marketing, Media buying and planning, Data Analytics and visualisation, Digital Strategy, PPC - Google, FB & IG, Twitter, LinkedIn. Show less

Ikeja, Lagos

• Implemented marketing strategies that aligned with client marketing and business objectives.• Carried out marketing research.• Media buying/planning.• Set up digital campaigns such as Google search, display, video ads, and social media marketing campaigns.• Developed marketing proposal and plan for implementation.• Delivered monthly cross-channel performance reports with actionable insights.• Brands worked on: FirstBank, Ecobank, HygeiaHMO… Show more • Implemented marketing strategies that aligned with client marketing and business objectives.• Carried out marketing research.• Media buying/planning.• Set up digital campaigns such as Google search, display, video ads, and social media marketing campaigns.• Developed marketing proposal and plan for implementation.• Delivered monthly cross-channel performance reports with actionable insights.• Brands worked on: FirstBank, Ecobank, HygeiaHMO, UnitedCapital, Sandtex, GivingNG, Firecondom amidst others, where I achieved brand and product awareness, engagement and sales/usage, while cost was reduced by 10-15% and surpassed KPI by 25-30%.• Skillset: Brand strategy, Performance Marketing, Media buying and planning, Data Analytics, Social Media Marketing, Influencers Marketing, Digital Strategy, Mobile Marketing, PPC - Google, FB & IG, Twitter, LinkedIn Show less

• Created compelling and engaging contents for the enterprise social media handles. • Ran social media campaign(ads) to generate leads that convert to sales. • Ensured customers and prospects enquiries, comments and complaints were attended to as fast as possible• Reported to the Chief Executive Officer of the enterprise weekly. • Skillset: Social Media Marketing, Community Management, Customer success, Facebook and Instagram Ads.

Nigeria

• Carried out task involving digital marketing ranging from keyword research for website ranking and search engine optimization, backlinks generation and social media advertising.• Submitted task given within the stipulated timeframe.• Skillset: Search Engine Optimization, Social Media Marketing, Community Management.

Obudu, Cross River State, Nigeria

- Educated students academically and morally. -Related with parents on their ward performance in School. -Maintained orderliness both in and out of the Classrooms. -Ensure a high level of discipline among students

Obudu, Cross River State

- Worked as the leader of the team to ensure free and fair election. - Assisted the Supervisory Presiding Officer to achieve the desired result.

Abeokuta, Ogun State, Nigeria

- Worked in the Hydrogeology Department of the Organisation. - Carried out Geophysical survey with departmental staffs. - Sunk and rehabilitated some wells.

Scholar Program, Product Marketing

Modules: Research, Pricing, Objectives & key results, Personas, Positioning & messaging, Go-to-Market, Communication, Sales enablement.

Mini Degree, Growth Marketing

Bachelor Of Science - Bs, Water Resources Management And Agrometeorology (Hydrology Option), 4.28 (Second Class Upper)