Marketing Associate
CurrentDeveloped a project management process to keep the department organized withactive and upcoming marketing campaigns and projectsServed as the primary liaison and coordinator for updating the companywebsite and sales collateral, ensuring accurate and timely informationdissemination to target audiences.Utilized Google Analytics to analyze web traffic patterns, assess user behavior,and generate detailed reports, leading to data-driven insights that informedstrategic decisions and improved user engagement.Spearheaded the creation and execution of email marketing campaignsutilizing Mailchimp, resulting in heightened audience engagement, increasedclick-through rates, and enhanced lead generation.Established competitive analysis and market positioning assessments todefine, position, and continue to establish the company as market leaderPartnered with management to manage social media content calendars,develop content and track and analyze performance metrics of social mediacampaigns