Incepta Communications BW is a multi-disciplined agency that specializes in Public Relations and brand Strategy. In my role as a Brand Strategy Analyst, I managed a diverse set of responsibilities that can be grouped under three overarching themes:✅️ Brand Strategy Development and Implementation:Developed and executed annual brand marketing and advertising strategies aligned with the client's overall business objectives. Identified key activities and events for effective brand advertising.Crafted and implemented product house advertising strategies in line with the business segment’s overarching plan.Determined the brand's position relative to competitors and made strategic adjustments.✅️. Marketing Strategy Evaluation and Measurement:Measured and assessed the overall effectiveness of marketing strategies, facilitating data-driven decision-making.Ensured strict compliance with corporate identity specifications among internal and external stakeholders.Managed advertising budgets efficiently, optimizing resource allocation.✅️. Process Improvement:Established streamlined work processes and systems, enhancing overall operational efficiency within the agency.

✅️. As a senior member of the consultancy firm, I provided marketing and communications expertise to clients across various industries.✅️. I consulted internally onsite with clients, guiding marketing and communications managers and directors in formulating and implementing focused branding and positioning campaigns for specific products, services and change projects. ✅️. During this time, I participated in projects across Southern Africa and the UK, working with globally recognized brands like the De Beers Group and First National Bank Botswana.

APDirecting provides networking and developmental opportunities for aspiring professionals in the media industry.

PZ Cussons International is a multi-national FMCG company with operations in Europe, Africa and Asia.🚀 As a member of the Group communications team, my knowledge and skills in corporate branding,internal and external communications, external reporting and corporate social responsibility in the consumer goods industry developed tremendously.Key responsibilities and achievements:✅. Project managed the 2014 group annual report and coordinated lifestyle product shoots across Europe and Africa.✅. Worked with a group of global stakeholders to coordinate the launch of Microsoft Sharepoint 2010 intranet platform across the global business.✅. Shaped the vision and mission for the company's global employee volunteering movement and frequently advised on cultural matters concerning the African market.✅. Main global news editor - uploaded the latest news articles to the staff intranet from across the global business, and generated engaging copy to communicate internal news reports.

The Creative Experts programme consists of a group of professional workshop facilitators and multidisciplinary artists who provide a number of services to businesses in the public and private sectors. Creative Consultants generate income for Contact by developing strong relationships with clients to create opportunities for Creative Experts to deliver work.I regularly collaborated with the Creative Experts Coordinator and the program's Creative Mentor to interpret client briefs to plan and deliver bespoke workshops. I also represented Contact at high profile events: Represented the organisation at the UK Theatre Awards 2013, and received the award for the Promotion of Diversity on behalf of all my amazing colleagues. Presented a winning pitch on behalf of Contact for the prestigious Lever Prize 2014.

Contact is a national arts organisation and theatre that works primarily with young people aged 13 to 30, to support their development as leaders in their communities.The Agency is a program being managed in partnership between Contact and the Battersea Arts Centre to empower young people in Manchester and London to effect positive change in their immediate communities. The Agency Methodology was developed in the favelas of Brazil by theatre director Marcus Faustini.✅. I was part of the Manchester team that trained a group of young people, aged 15 to 19 in the The Agency methodology to develop social enterprise projects aimed at making a lasting and positive difference in Moston, which is one of England’s most under served wards. ✅ I built relationships with each of the young people and supported them in a mentoring and coaching capacity - providing guidance throughout the entire process.✅. Collaborated on the planning, delivery and evaluation of the weekly training sessions.✅. Monitoring & evaluation of the training sessions set against the aims and objectives of the project.✅. Trained participants in independent research skills, project planning supported the development of their communications skills.✅. Responded to and supported the specific needs of each young person's project with a focus on offering routes into resources and wider networks.✅. Updated a weekly blog documenting the progress of the young people and the process as a whole, along with the development of each project. I posted regular tweets and updates on the project's Facebook page.✅. Maintained a community Facebook group as a tool to keep in communication and for the sharing of creative stimuli and educational resources.🚀. The program resulted in the establishment of 6 social enterprises, all led by passionate and determined young people.

Researching programmed artists, theatre companies, shows and their target audiences to inform the preparation of marketing strategies.Planning and execution of community outreach activities aimed at initiating relationships with potential customers, participants and partners.Tracking all marketing and sales activities undertaken (including cold and warm calls, outreach activities and onsite meetings) and recording these in sales team records for use in on-going strategic planning.Writing copy for show e-flyers and online blogs in support of festival and event marketing campaigns.Database management through use of Spektrix marketing and box office software to keep the customer information database up to date and continually growing by inputting new customer’s contact details, their desired information tags and booking profiles.Providing information to external and internal stakeholders for example producers/promoters.

1. Contact Young Actor's CompanyI collaborated with fellow actors in the company, professional directors and facilitators to devise performances of varying styles which were performed in front of live audiences.One notable piece to which I contributed my writing,acting and devising skills was titled "The Third side" – A political piece detailing the cast’s response to the 2011 England riots. Many elements of the piece were inspired by a cultural exchange with The Wordsmiths, a theatre company based in Trinidad and Tobago. It was included in the Contacting the World international Theatre Festival line up of 2012.2. I was the project facilitator on our final collaborative project in 2012 - "Floating World", which was produced in partnership with Tate Liverpool and Hopestreet Limited.3. Contact Compacts - Festival of short plays.I co-starred in a two woman piece titled "Walking", a new piece of work from writer Louise North and directed by Max Shuell exploring issues of identity, power and isolation. My performance received very positive reviews.

I love writing and I love sharing advice, so this was an opportunity to combine both my passions!I started this blog series to share encouragement with young people trying to navigate through the start of their careers, sharing insights I'd learned along the way.

Community Arts North West is a Manchester-based arts development organisation led by artists and creative producers, working with diverse communities and artists to create access to cultural and artistic expression for people that are excluded from or on the fringes of the mainstream.I worked on two performance pieces with CAN:1. I leant my acting and devising skills to the site specific and immersive production titled "Another Country" which took the audience on a journey around Z-Arts Manchester and was meant to give them an experiential feel for what refugees go through in detention centres. The production was staged as part of the high profile Decibel Diversity Showcase line up, and received a high rating from the Arts Council.2. I was an actor and assistant director for a stage production titled "Down with the Dictator", written by Cameroonian political activist and playwright Lydia Besong as part of her campaign for political asylum. The play toured to several venues in Manchester and was part of the line up for the COAST International Festival of Community Theatre in 2012 in Bristol.

Marketing the University’s School of Arts, Histories and Cultures to potential students and their families at University open days, by providing information in an enthusiastic and welcoming manner.

Management of the clinic’s staff - liaison between staff and top management; conflict resolution; screening of job applicants and hiring of new staff.Analysis and collection of outstanding payments from medical insurance schemes and patients.Provision of information to patients on the nature of the clinic’s billing system. Coordination of payments for restocks of clinic’s medical supplies.Maintenance of clinic’s financial records.Supervision of building maintenance and liaison between top management and building landlord.

RPM is a landscape architecture firm based in Gaborone, Botswana.Key Responsibilities:Coordinated correspondence (letters, faxes, emails) between the Managing Director and other stakeholders outside the firm;Maintained company’s financial records and solicited insurance for company assets;Took minutes at onsite meetings then subsequently edited and distributed final document to interested parties;Drafted time management plans for employees;Prepared purchase orders for office stationery and other equipment;Coordinated payments to suppliers and solicited payments from clients.

Analyzed and entered customer and numerical data into the company database;Analyzed and documented information from claims forms that had been filled by clients;Received clients and attended to queries from clients and members from other departments within the organization;Prepared summarized documentation of client information to be used by Head Claims Auditor in meetings with other stakeholders in the company;

Face the Nation is a faith based response to the HIV/AIDS situation in Botswana. Volunteers were trained to engage young people at Senior Secondary school level across the country, and to impart life skills aimed at promoting safer sexual choices.I was part of a team that was dispatched to Gaborone Senior Secondary School.I devised and directed drama pieces to illustrate key points and facilitated participatory classroom sessions.