- Built the strategic orientations and marketing plan for all In the Loops products- Designed and applied market specific brand strategies (launches, digital etc) aiming to build engaging consumer experiences- Planned and implemented B2B & B2C activations in order to maximise both sell-in and sell-out- Created and launched the brand’s digital strategy leading to create a fan base - Collaborated with all functions (sales, logistics, finance, etc. ) and agencies to strengthen the business scope and ensure KPI's were met- Set the pricing strategies- Built and delivered presentations to stakeholders

Leading the brand e-commerce and digital strategy across acquisition and retention ensuring a high touch experience throughout the digital journey.

- Monitor and manage digital brand performance to achieve sales & profit targets.- Lead/develop digital brand strategy on NPD/EPD launches from concept to delivery- Managed the digital initiatives with the global retail partners to align growth strategies and customer experience online, and drive both online visitors and customers to in-store.- Responsible for SEO, PPC, display, and both organic and paid social media campaigns- Responsible for researching and setting up anti-counterfeiting and IP protection measures for Roja Parfums online.- Developed and management of digital marketing campaigns that aligned with the launch plan Including campaign planning, and responsibility for execution and analytics of campaigns.- Creating partnerships with online retail partner for increased brand awareness.- Responsible for creating a commercial brand guidelines for all global distributors to follow. - Researching competitor activity and helping to devise marketing strategy for new product launches.- Ensuring a clear online strategy (including: brand representation, sampling and trial, launch campaigns, content provision and consumer communication) that is consistent and supportive of in-store efforts. Bringing the in-store strategy online.- Ensuring digital merchandising and content consumer focused, and consistent with brand tone of Roja Parfums voice and message. - Manage relationships with media and digital agencies- Working with digital partners to increase online sales - major successes include increasing brand sales on Harrods website increasing by over 500% in the last 2 years.- Work with UK commercial team on support material and online accounts

Provide individual nutritional consultations to each guest and work closely with chefs to plan healthy but delicious menus for the weeks. Also provide ongoing support to keep the nutritional guidelines up to date and give motivational and informal nutritional talks both on the weeks and in London.

Writing a variety of articles on health, diet and nutrition.

If you know how to take care of your body, it will take care of you. My ethos was borne out of a love of food and a commitment to health. I employ the Functional Medicine model, which is an integrative healthcare approach designed to consider the entire body and its environment, and I practice evidence-based Nutritional Therapy, drawing upon the latest nutrition science whilst recognising that each and every client is biochemically unique. At Emma Olliff Nutritional Therapy I am committed to identifying the unique underlying causes of your ill health. Specialised functional testing, nutritional supplementation with diet and lifestyle modifications are used to address individual needs giving each client a bespoke nutrition plan.

Writing articles on a range of health, diet and nutrition topics.

Supporting clients on the retreat - including private consultations and talks on a range of topics

Various Freelance Projects including:- Home from Home Nursery - Managed an extensive market research campaign to pinpoint the best location to open a second nursery.- Personal Trainer in a Box – Created and developed promotions to launch this product nationwide across various large retail chains.

Established Channel Health as the leading provider of upbeat and exciting consumer health and lifestyle entertainment. Increased TV ratings and increased volume of website traffic.

-Responsible for the day-to-day management of Walt Disney Pictures and Buena Vista International’s online marketing projects from conception to final delivery. Project included Disney TV and movies: The Sixth Sense, Toy Story 1 and 2, Tarzan etc.

-- Responsible for the overall marketing strategy of the Four Media Group.