Emma O'Neil Email and Phone Number
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Experienced Digital Marketing professional with 9+ years of experience across multiple different industries including CPG, FMCG, luxury and finance. Motivated to drive data digital transformation for industry disrupting brands. Experience building brands through creative agencies and/or in house teams. Passionate team leader who is inspired by the growth and development of her team. Hard skills include: Google Ads, SEM, SEO, Facebook business manager, Smartly.io, Google Analytics, Adjust, Tableau, Metabase, Apple Search Ads, Microsoft Ads, TikTok, Twitter ads, LindedIn ads, Pinterest, OLV, Excel, Google Tag Manager, causal impact analysis, incrementality, attribution & measurement, project management, PPCCurrently located in Zurich, CHhttps://www.vontobel.com/en-ch/about-vontobel/media/social-media/#termsofuse
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Head Of Performance MarketingGeneral Motors EuropeZurich, Switzerland -
Head Of Performance MarketingGeneral Motors Europe Oct 2024 - PresentZurich, Zh, Ch -
Director, Growth Marketing & Lead GenVontobel Feb 2024 - Sep 2024Zürich, Zh, Ch -
Digital Growth Marketing ManagerVontobel Jun 2021 - Apr 2024Zürich, Zh, Ch- Lead Paid Search, Paid Social and Programmatic Display strategy, execution, and analysis for private client acquisition across multiple markets- Lead investment customer journeys through website optimization and tailored messaging and creative visuals- Led the product launch Performance Marketing strategy for Vontobel's investment app, volt by Vontobel, by helping set creative strategy and build media buying strategy.- Set measurement framework, attribution logic, tracking, and data structure across marketing channels- Established UTM data structure and implemented internally across departments and externally with partner agencies- Implemented causal uplift studies to determine incremental lift from YouTube on website engagement using Geo-Split Causal Impact methodology- Led and helped create Marketing wide data visualization; now being used as a template for other departments - Present campaign analysis, KPIs, and recommendations to key stakeholders - Manage agency relationships by setting overall strategy, creating briefings, and negotiating contracts
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Head Of Paid MarketingN26 Group Jan 2020 - Apr 2021Berlin, Berlin, DeHead of the Paid Media department, which includes Paid Social, Paid Search, Display and Affiliate,overseeing a team of ten people at one of the fastest growing fintech companies in Europe• Define the overall strategy across channels during key moments throughout the year including travelseason and back to university• Measure the effectiveness of campaigns through revenue and monthly active user analysis as well asproduct selection and usage• Create and optimize creative strategy through market research and consistent feedback loops with theDesign team• Coordinate content for all markets and performance channels through landing page optimization andcopy creation with the internal content team and outside agencies -
Paid Social And Display Marketing LeadN26 Group May 2018 - Jan 2020Berlin, Berlin, De- Grew a team of two to a team of seven across channels like Facebook, Instagram, Twitter, Taboola, Outbrain, GDN, Youtube and Programmatic at one of the fastest growing fintech companies in Europe. - Measure effectiveness through incrementality studies and Brand Uplift studies on Facebook and Youtube as well as Programmatic through Nielsen- Designed performance strategy to drive company OKRs - Incorporated a consistent feedback loop with the Design team in order to constantly optimize creatives- Heavily involved in the launch of the UK including leading one of the highest performing channels- Facilitated the launch of the US from Berlin by running waitlist campaigns before the launch and assisting in the strategy for the full rollout - Coordinated content for all markets and performance channels through landing page optimization andcopy creation
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Online Marketing ManagerN26 Group Jul 2017 - May 2018Berlin, Berlin, De- Took ownership of Paid Social and built the strategy from the ground up through extensive A/B testing and customer research- Tested emerging platforms like Snapchat and Jodel- Through proven success increased budget by 20x over the course of 2 years - Worked across several markets including DE, FR, IT and ES- Introduced incrementality studies on Facebook through conversion uplift tests in order to prove lower funnel campaigns were effective- Onboarded Smartly.io for better optimization, faster campaign creation and more efficient reporting aswell as coordinated server to server connections to better track performance- Created a strategy for lower funnel optimization through custom audiences and lookalike targeting
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Manager, Paid SocialGroupm Feb 2016 - May 2017New York, UsClients Include: Target, Campbell's, Energizer/Edgewell -
Senior Associate, Paid SocialGroupm Dec 2014 - Jan 2016New York, UsClients include: Campbell's, Tiffany & Co., Energizer Batteries
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Social Media Specialist, SocialyseHavas Media Mar 2014 - Nov 2014New York, Ny, Us• Started on the ground floor of the new social media arm at Havas Media as 1 of 4 employees for the North American market• Currently work across more than 18 accounts in New York, Boston, Chicago and San Francisco• Create recommendations and proposals for paid social media campaigns based on brand objectives• Established new billing process for the North American market• Present weekly and monthly reports based on campaign performance• Traffic and maintain Facebook, Twitter and LinkedIn campaigns using third party ad server tools• Other media vendors include Ebuzzing, Outbrain, Nativo and AddThis -
Search Marketing AnalystHavas Media Feb 2013 - Mar 2014New York, Ny, Us• Trafficked Google and Bing campaigns using third party ad server tools and bid managers• Analyzed campaign performance and recommended necessary optimizations• Presented weekly and monthly performance reports to clients• Performed keyword research and generated volume estimates• Wrote and edited ad copy• Maintained budget and spend allocation that align with set goals• Collected and distributed monthly invoices while maintaining yearly budget tracker
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Public Relations InternComcast Jul 2010 - Dec 2010Philadelphia, Pa, Us- Wrote and edited articles for the Government Affairs and Massachusetts Quarterly Newsletter - Edited and distributed press releases and media alerts - Wrote, edited and formatted daily Facebook posts - Wrote, produced, and appeared in a two-minute video interview with a Comcast Technician for Facebook- Designed a flyer for a Comcast Cares contest giving away a $2500 grant to a deserving classroom- Assembled diversity press clips and Video On Demand services into spreadsheets and word documents - Participated in Public Relations brainstorming sessions on how to expand our social media presence- Compiled and distributed daily local press clips for the Public Relations department - Developed targeted media lists for press release distribution
Emma O'Neil Skills
Emma O'Neil Education Details
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Northeastern UniversityCommunication Studies -
Umbra Institute Perugia, ItalySemester Abroad
Frequently Asked Questions about Emma O'Neil
What company does Emma O'Neil work for?
Emma O'Neil works for General Motors Europe
What is Emma O'Neil's role at the current company?
Emma O'Neil's current role is Head of Performance Marketing.
What is Emma O'Neil's email address?
Emma O'Neil's email address is on****@****neu.edu
What is Emma O'Neil's direct phone number?
Emma O'Neil's direct phone number is +178626*****
What schools did Emma O'Neil attend?
Emma O'Neil attended Northeastern University, Umbra Institute Perugia, Italy.
What skills is Emma O'Neil known for?
Emma O'Neil has skills like Social Media, Facebook, Newsletters, Public Relations, Social Media Marketing, Editing, Marketing, Social Networking, Twitter, Digital Marketing, Microsoft Office, Blogging.
Who are Emma O'Neil's colleagues?
Emma O'Neil's colleagues are Bobby Torsich, Mn R, Scott Morton, Tim Mooney, Shiv Pandit, نوب فنش, Catherine Mcneill.
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