Emma O'Neil Email & Phone Number

Zurich, Switzerland

Zurich, ZH, CH

Zürich, ZH, CH

Zürich, ZH, CH

- Lead Paid Search, Paid Social and Programmatic Display strategy, execution, and analysis for private client acquisition across multiple markets- Lead investment customer journeys through website optimization and tailored messaging and creative visuals- Led the product launch Performance Marketing strategy for Vontobel's investment app, volt by Vontobel.

Berlin, Berlin, DE

• Head of the Paid Media department, which includes Paid Social, Paid Search, Display and Affiliate,overseeing a team of ten people at one of the fastest growing fintech companies in Europe
• Define the overall strategy across channels during key moments throughout the year including travelseason and back to university
• Measure the effectiveness of campaigns through revenue and monthly active user analysis as well asproduct selection and usage
• Create and optimize creative strategy through market research and consistent feedback loops with theDesign team
• Coordinate content for all markets and performance channels through landing page optimization andcopy creation with the internal content team and outside agencies

Berlin, Berlin, DE

- Grew a team of two to a team of seven across channels like Facebook, Instagram, Twitter, Taboola, Outbrain, GDN, Youtube and Programmatic at one of the fastest growing fintech companies in Europe. - Measure effectiveness through incrementality studies and Brand Uplift studies on Facebook and Youtube as well as Programmatic through Nielsen- Designed.

Berlin, Berlin, DE

- Took ownership of Paid Social and built the strategy from the ground up through extensive A/B testing and customer research- Tested emerging platforms like Snapchat and Jodel- Through proven success increased budget by 20x over the course of 2 years - Worked across several markets including DE, FR, IT and ES- Introduced incrementality studies on Facebook.

New York, US

Clients Include: Target, Campbell's, Energizer/Edgewell

New York, US

Clients include: Campbell's, Tiffany & Co., Energizer Batteries

New York, NY, US

• Started on the ground floor of the new social media arm at Havas Media as 1 of 4 employees for the North American market
• Currently work across more than 18 accounts in New York, Boston, Chicago and San Francisco
• Create recommendations and proposals for paid social media campaigns based on brand objectives
• Established new billing process for the North American market
• Present weekly and monthly reports based on campaign performance
• Traffic and maintain Facebook, Twitter and LinkedIn campaigns using third party ad server tools

New York, NY, US

• Trafficked Google and Bing campaigns using third party ad server tools and bid managers
• Analyzed campaign performance and recommended necessary optimizations
• Presented weekly and monthly performance reports to clients
• Performed keyword research and generated volume estimates
• Wrote and edited ad copy
• Maintained budget and spend allocation that align with set goals

Philadelphia, PA, US

- Wrote and edited articles for the Government Affairs and Massachusetts Quarterly Newsletter - Edited and distributed press releases and media alerts - Wrote, edited and formatted daily Facebook posts - Wrote, produced, and appeared in a two-minute video interview with a Comcast Technician for Facebook- Designed a flyer for a Comcast Cares contest giving.

Bachelor Of Arts, Communication Studies

Semester Abroad