As Owner and Managing Director of Mum's PA, my responsibility is to oversee the entire business operations, liase with stakeholders, drive stategic company growth and manage all staff motivations and needs.

As General Manager, my role is to plan, direct and coordinate the operations of the business. This includes overseeing staff rostering, all administration, client liason, stakeholder management, quoting and invoicing, procurement and any other general aspects of the business.

• Drives the organisations commercial goals through effective and creative marketing activity and campaigns that generate revenue, leads and brand awareness; whilst adhering to strong budgets and deadlines.• Plays an active role in business growth and evolution through understanding of business strategy and growth opportunities, whilst providing creative solutions for optimisation and growth. • Understands the business in a holistic sense – not only through lens ofown department. • Builds and implements strong brand identity and tools, brand partnerships and strong collateral/content across the business driving diversification so the offerings are recognised as multi faceted. Thus enabling new revenue streams and growth opportunities.• Contributes to building a deliberate culture of best practise, development, fun, enthusiasm and excellence across the wider business. • Is a key influencer and contributor within a high performing and highly productive SMT, whilst championing change and trust.• Drives the highest standards of excellence across all product and service delivery – putting the guest at the forefront of all marketing activity. Building a strong story that creates and emotional connection, shows the world what we do and embeds the magic at every marketing touchpoint.• Supporting the achievement of all business goals through ongoing management across digital presence, communications and public relations - including fulfilling all areas directed by CEO to timelines and budget.

• Lead development and execution of Merivale-wide campaigns, working closely within the Senior Marketing Team and other key stakeholders within the business to ensure effective delivery• Deliver increased profitability and awareness for a portfolio of Merivale venues through marketing strategies and communications plans that are in consideration of business objectives• Support the forecast and delivery of portfolio budgets and activities across the year, including reconciliation• Manage portfolio relationships and activity roadmaps to ensure budgets are well spent• Effectively prioritise, organise and traffic manage campaigns, managing supply vs demand• Advise and guide the delivery of ROI reports on all paid activity within 14 days of completion• Build and maintain relationships with internal teams and external suppliers including but not limited to photographers, print, videographers and agencies; consistently adhering to best practice • Keep abreast of demographic data, trends and consumer profiles to identify desired new target audiences• Display positivity, energy and resilience, being highly organised with an unfailing attention to detail• Lead all project management and implementation of new processes and technology platforms into the Marketing team• Adept at training others to use key tools within the marketing team to support workflow and efficient delivery of work• Sit within the Senior Marketing Team and in turn deliver leadership and guidance back to the marketing team based on key business objectives identified at management level

• Develop draft creative briefs where required for the Marketing Manager to approve ensuring clear alignment of objectives and deliverables have been outlined from the beginning• Attend kick-off and project milestone meetings to capture key actions, sharing minutes with relevant stakeholders• Generate accurate estimates for portfolio campaign costs and activations, as requested• Support management of ongoing relationships with 3rd parties, suppliers and agencies across specific campaigns• Support the rollout of all events and activations within the portfolio – partnering with the Marketing Manager to ensure activations are delivered to Merivale standards• Conduct market research as required for upcoming campaigns, delivering insights that can support campaigns strategies• Share the management of media inboxes, ensuring that every request is responded to within 24 hours• Coordinate agendas for all portfolio meetings and ensure relevant communications are pre-reads sent in advance• Ensure the marketing drives are kept at a clear and succinct standard of organisation• Ensure that all programs, files, images and artworks are correctly licensed for use• Create, deliver and distribute marketing eDMs according to the agreed calendar of portfolio activity• Work with the other Marketing Coordinators and broader marketing team on any necessary administrative duties• Take the lead on submission of all invoices to the Marketing Manager, including relevant and accurate coding to ensure budgets can be accurately reconciled in a timely manner• Help to coordinate any external social activities for the Marketing team

• Direct facilitation of business development and management within both companies, working directly with Managing Director to strategise and make decisions• Ensure projects are delivered in timely manner, taking into consideration design goals, staff resourcing and financial targets• Providing fair leadership and direction to a team of employees by allocating duties, responsibilities and resources• Assisting in the lifecycle of the design and architectural projects including engagement with all contractors, trades and suppliers• Organising and managing the showroom in both Sydney and London• Travelling to London and back every three months

• Extensive liaising on the Managing Directors behalf with key clients, suppliers and staff to enhance working relationships and workflow• Immense organisation and time keeping with complex and ever changing diary management• Screening, prioritising and initiating action on all incoming email correspondence• Booking all domestic and international travel arrangements including itineraries, accomodation, transfers, appointments, passports, visas, foreign currencies and all other requirements• Organising and managing the showroom in both Sydney and London• Travelling to London every three months• New staff induction and set up• Preparing and drafting confidential documentation and fee proposals• Managing the staff and ensuring they are on task in relation to design brief and process• Working directly under the Managing Director on personal and smaller projects from a design perspective

• Design consultations in colour and finishes• Managing sales enquiries• Executing strong product knowledge and confidence in client liaison• Managing the showroom’s fabric by dealing directly with Fabric Houses• Taking care to keep the showroom in a client ready manner at all times

• Direct client liaising on behalf of the Managing Director• Event coordination• Wardrobe styling• Decluttering, packing and unpacking for relocation• Preparation for sale and home styling• Home office organisation• Concierge service• Apply extensive organisation abilities and attention to detail• Initiating strategic resource management in relation to everyday needs