Leading the Paid Social team and proposition at Open Partners

Moved up to Manchester to manage 2 sub teams of 7 Paid Social specialists, my core responsibilities included leading strategic activation, measurement frameworks and development plans across a portfolio of over 30 clients with combined monthly spends of £800k-£1m.After running a successful Facebook incremental conversion lift study for Dorothy Perkins, we challenged the brand to test a significant increased spend in social and measure overall impact, which then resulted in a stronger bottom line in Google Analytics.

Associate Director on the Samsung UK Paid Social team, leading the paid social strategy and activation across a 7 person team. Owning core relationships with the client and key media owners, as well as pushing complex strategies laddering back to business KPIs across the agency’s flagship account.Led the on-boarding on Visa’s Paid Social European Centralisation - supporting the existing team with new processes, additional client stakeholders and managing workloads across ongoing paid social campaigns for 24 new markets for the agency.Departmental responsibilities also include leading a steering group for department PR efforts to increase exposure of the Managing Partners and heading up scorecard and certifications across key media owners for all account teams.The team I managed also won both Brand and Team of the year at Twitter's Internal awards in 2019.

Led the paid social activity at MADE.com, managing a team of four senior exec/execs across UK, France, Germany, Netherlands, Belgium, Austria and Switzerland territories. Utilised analytical skills to work on solutions to business challenges within paid social, striving for continuously improved core KPIs that related back to MADE.com digital objectives and CRO tactics. Managed relationships with key suppliers to ensure MADE.com paid social was market leading and seen to be innovative in our industry.Was able to see increased ROI of 71% average YoY and reduced CPVs - 66% average YoY across all markets during my time at MADE.com.

- Managed large budgets, overseeing approximately £5m media spend in Paid Social for 2016, of which £800k I personally booked and implemented directly.-Devised holistic and integrated paid social strategies and implementations with LVMH (Louis Vuitton Moet Hennessy), Style.com (owned by Conde Nast) and British Gas.- Developed and lead a retail specialist team of 8 including 2 x Senior Planner Buyer, 3 x Planner Buyers and 3 x Executives as direct reports. Brands included Pinterest, Selfridges, Lucozade, American Eagle, BSH, Sony Mobile and Dulux.- Launched one of the first Pinterest UK campaigns for Neff within the first week of the platform going live, utilising 4C Insights as a PMD. The campaign generated the strongest CPA for the client across other display and retargeting activity – unlocking more social spend for this client.- Heavily involved with the transition of British Gas from a competitor Media buying agency, ensuring a clear transition plan was put in place to ensure all activity and tech set up was transferred across properly within short timeframes. Achievements- Quoted in 4C’s State of Social Media Q1 2017 white paper on paid social trends- DFS case study on Twitter for utilising Conversational cards to drive awareness

- Managed a sub-team of 2 x Planner Buyers and 1 x Executive as direct reports.- Lead the relationship with The Coca-Cola Company, encompassing 13 separate brands, providing additional strategic support with Selfridges, American Eagle and Merlin Entertainment.- Implemented, reported and optimised paid social campaigns for Coca-Cola brands and assisted planning for upcoming activities.- Launched the ‘#HolidaysAreComing’ Snapchat filter resulting in 70m impressions over 24hrs.- Owned relationships with key PMDs (4C, Social.com and SocialMoov) and Social Media Owners. Acted as the Twitter liaison, ensuring they could connect with the key personnel within the agency.- Part of the IAB Social Media Council since Sept 2015Achievements- Mediacom Pillar Award – Companywide award for campaign creativity. I used a variety of Facebook Custom Audiences data for a cross selling DR campaign for Direct Line Group.- Star of the Month x3- Facebook Blueprint and Twitter Flight School certified- Took part in The Cannes Young Lions - Creative competition for Young Creatives under 30 years old.

- Managed affiliate activity across Emirates, Skoda and Nuffield Health.- Operated the Emirates global affiliate program and developed their strategies, growing from 14 to 18 managed markets during my role.- Advised and created incentives while also communicating local deals to affiliates globally.- Lead the implementation of tracking technology for programmes, established a new API technology and owned relationships with the technical teams.- Managed finance processes and global validations of affiliate generated sales.- Spent 6 months social media buying for Skoda, setting benchmarks for engagement rates and bids, while also monitoring campaigns start to finish and creating PCAs to use historical evidence to optimise future campaigns. Achievements- Pillar Award – Nomination for Emirates Affiliates work.- Emirates Affiliates programme won an A4U award for the collaborative account work I initiated with PHG.- Managed the affiliate programmes for lastminute.com across all their key products – Flights, Hotels, City Breaks, Holidays, Spa, Theatre, and Experiences.- Worked closely with affiliate networks and key partners to ensure best commercials and optimal exposure across publisher sites.- Worked across Europe in UK, IE, ES and IT.- Star of the Month x 4

Inbetween travelling around America and applying for a job in 2013, I assisted some local businesses in enhancing their profiles through digital marketing techniques and solutions.

Worked here on my placement year. Promoted from Marketing Assistant of 2 subsidiary brands to Marketing Assistant across the whole UK company, encompassing B2B and B2C. My placement contract was extended by 2 months due to my hard work and contribution.- Project managed internal and external events, promoting the company through sponsorships and promotional items.- Created and implemented a social media strategy- assisting with company repositioning - dealing with budgets and finance as well as content production. - Produced content for a corporate blog, newsletter and websites. The newsletter was distributed throughout Europe and reached over 200 employees.- Produced and implemented posts for B2C Facebook and Twitter pages. 400% increase in Facebook fans to more than 25,000 within 6 months, through a strategy to increase exposure and brand awareness.Achievements- Employee of the Week x 8- Rookie of the Year – winner out of over 30 companywide candidates at the annual awards ceremony

Inbetween my first and second year of university I worked here as a marketing assistant, to gain more experience within media and make the most of the 3 month summer break.

I conducted work experience at Microsoft UK, spending time in both the Product Development Team and Agency Sales Team. This is where I developed my interest in marketing and ultimately led me to want to pursue marketing at university and as a career.