Emma Parsons Email and Phone Number
Emma Parsons work email
- Valid
Emma Parsons personal email
- Valid
Emma Parsons phone numbers
I am a senior social and content strategist who builds purposeful, iconic brands through an audience-first, data-driven approach. I develop digital ecosystems that work hard to deliver engagement, advocacy, earned media and ultimately, commercial success.I am a rare blend of strategic planning and creative thinking, as comfortable unlocking audience insights to inform briefs as I am developing innovative ideas.Over 13 years’ experience has also provided me strong leadership, collaboration and stakeholder management capabilities - building and mentoring teams is one of my key skill sets, as is working as part of an integrated team whilst championing digital within the wider comms mix.I have been a guest lecturer for Sydney Uni and Bond, plus written for B&T and Money Magazine, covering topics including digital storytelling, setting up your social media, and interactive content.Industry experience:FMCG, sports, plus alcohol, entertainment, tourism, media/publishing, finance, beauty, gaming and tech. Brands:CocaCola, The Commonwealth Games, Nestle, TAB, Diageo, Converse, Woolworths, Tourism Australia, Bacardi, Pernod Ricard, L’Oreal, P&G, Coty, Samsung, Huawei, Unilever, CommBank and the Westpac Group. To name a few...Specialties: Social media, Content, Strategy, content planning, storytelling, creative, data and analytics, stakeholder management, team mentoring, team management, team building, experiential, event planning and execution, branding and identity, copy writing, budgeting, project planning, market research, negotiation, networking, newsletters, presentation skills, profit, public relations, sales, social media tools and platforms.
-
Head Of ContentM&C Saatchi Australia Feb 2020 - PresentSydney, Nsw, AuClients include the Commonwealth Bank, Woolworths, Tourism Australia and TAB.
-
Head Of Social (Freelance)Digitas Australia Oct 2019 - Feb 2020Sydney, Nsw, AuLed a national team across Sydney and Melbourne of social specialists, account managers, producers and analysts. Key clients included GSK, Fiat Chrysler, EA Games, Pernod Ricard. -
Social Media And Content ConsultantFreelance/Contract May 2016 - Feb 2020Social and Content strategy, creative, brand storytelling, data and insights, influencers, team leadership and stakeholder management.
-
Head Of Content (Freelance)Saatchi & Saatchi Australia Sep 2018 - Oct 2019Pyrmont, New South Wales, AuLed the national social media and content team across our Melbourne, Sydney and Adelaide offices. Key clients included St. George, Bank of Melbourne, Rams, Bank SA, Nestle and L'oreal. -
Head Of ContentGold Coast 2018 Commonwealth Games Corporation Sep 2017 - May 2018Ashmore, Qld, AuI led GC2018’s content team, comprised of journalists, copywriters, video producers, editors, photographers and videographers, local and international contractors, partners and influencers. Responsibilities:• Brand and campaign content strategy and implementation • Team growth and management • Ownership of the creative ideation process, turning data and insights into compelling stories • Senior stakeholder management and education, championing the role of content • Key content liaison across all partners, sponsors and influencers• Development and implementation of assets i.e. content calendars, tools and workflows• Management of GC2018’s official photographers (Getty) • Setting and management of budget, including procurement procedures and tenders • Setting KPIs and mining data to deliver reports/recommendations, highlighting ROI -
Head Of Content (Freelance)Saatchi & Saatchi Nov 2016 - Sep 2017London, Greater London, GbI drove accelerated brand growth and won new business whilst transforming their social/content offering. Responsibilities:• Brand and campaign social and content strategy across multiple clients • Champion of social and content, building trust to evolve creative and client relationships• Transformation of the social and content offering i.e. specialist hires and new structures • Crafting creative briefs and working collaboratively with creatives to bring ideas to life• Consultant across all clients and new business pitches• Company social media handbooks • Brand playbooks covering visual language, tone, best practice and process• Audits leveraging consumer and behavioural data to deliver insight and inform strategy• Revision and implementation of SOW’sClients included: St. George, BankSA, NIB, Toyota, G&M Eyeware, Westpac -
Social Media Consultant (Freelance)Special Broadcasting Service (Sbs) Australia Aug 2016 - Nov 2016Sydney, Nsw, AuI led a team of social and content producers, marketers and community managers who managed the flagship profiles, as well as conceived and executed all creative and marketing campaigns across the social profiles. -
Director Of Social And ContentLeo Burnett Apr 2014 - Jul 2016Chicago, Illinois, UsSpearheading the Leo’s social and content offering, I was responsible for building and mentoring a team of specialists across a range of house-hold name clients, in addition to being strategy lead. I worked closely with internationally acclaimed creative teams to provide our clients creative solutions grounded in consumer needs and behaviours. I was also instrumental in building the Leo Burnett Connect offering, a collective of brand, PR, digital and media strategists who worked together to provide results that drove business transformation. I identified opportunities for purpose-led content that resulted in comprehensive, integrated creative solutions. Responsibilities:• Lead a team of 7 social and content specialists, delivering creative solutions for a diverse portfolio of brands i.e. Diageo, Samsung, P&G, GIO and Big W• Consulted clients including McDonalds, Woolworths, Canon, Caltex and WWF• Experience planning, including channel architecture strategy and execution• Content planning i.e. content strategies across paid, owned & earned channels• Championed and implemented cultural engagement strategies i.e. Influencer campaigns • Nurtured partnerships, working with media and brand partners on paid and contra-deals • Ensured digitally powered optimisation of all content and channels through analytics -
Senior Social StrategistOne Green Bean Nov 2013 - Apr 2014The Rocks, New South Wales, AuLeading the Commbank social and content team, I managed campaigns and delivered innovative social and content strategies and ideas. I was also lead strategist for Jacobs Creek Wines, Weight Watchers, and more. -
Social Media Strategist (Freelance)Mr President Sep 2013 - Oct 2013London, England, GbI was lead strategist and creative on their Bacardi Rum Global, Dewar’s whisky and Martini brands, helping to revise and refresh their social positioning, approach and creative executions. -
Social Media Strategist (Freelance)R/Ga May 2013 - Sep 2013New York, Ny, UsI created and oversaw implementation of global social strategies and creative campaigns for Heineken, Diageo, The Coca Cola Company, Unilever and Converse. I developed and presented strategic campaign ideas, activations, content plans, global toolkits, influencer programs and best practice manuals.Prior to this I was travelling South America for several months (hence the small gap in roles). -
Senior Social Account ManagerRed Consultancy Oct 2011 - Feb 2013London, GbI managed Molson Coors Brewing Company, Symantec Software Corporation, Boots UK and Activision video games. Leading a team of community managers, I delivered social strategies and creative campaigns. -
Social Media Account Manager1000Heads Oct 2009 - Oct 2011London, GbI executed integrated creative campaigns that focused on word of mouth and brand advocacy. My speciality was influencer engagement, building a community of over 200 bloggers and a database of over 600. Clients included Aussie Hair Care, Nokia, Miele, Canon and more. -
Sales And Marketing ManagerQuintessentially Feb 2008 - Apr 2009London, GbI drove growth and consistency amongst European offices marketing and sales efforts, including coordinating and supporting global strategies and communications and managing social channels. -
Dedicated Account ManagerQuintessentially Jan 2007 - Jan 2008London, GbI managed over 50 high net worth individuals’ accounts, fulfilling varied daily lifestyle requests.
Emma Parsons Skills
Emma Parsons Education Details
-
Western Sydney UniversityVisual And Performing Arts -
The University Of QueenslandPsychology
Frequently Asked Questions about Emma Parsons
What company does Emma Parsons work for?
Emma Parsons works for M&c Saatchi Australia
What is Emma Parsons's role at the current company?
Emma Parsons's current role is Head Of Content at M&C Saatchi Australia.
What is Emma Parsons's email address?
Emma Parsons's email address is em****@****ail.com
What is Emma Parsons's direct phone number?
Emma Parsons's direct phone number is +614235*****
What schools did Emma Parsons attend?
Emma Parsons attended Western Sydney University, The University Of Queensland.
What skills is Emma Parsons known for?
Emma Parsons has skills like Digital Marketing, Social Media, Copywriting, Social Media Marketing, Public Relations, Integrated Marketing, Digital Media, Facebook, Digital Strategy, Strategy, Social Media Measurement, Online Advertising.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial