Emma Parsons Email & Phone Number

Sydney, Nsw, Au

Clients include the Commonwealth Bank, Woolworths, Tourism Australia and TAB.

Sydney, Nsw, Au

Led a national team across Sydney and Melbourne of social specialists, account managers, producers and analysts. Key clients included GSK, Fiat Chrysler, EA Games, Pernod Ricard.

Social and Content strategy, creative, brand storytelling, data and insights, influencers, team leadership and stakeholder management.

Pyrmont, New South Wales, Au

Led the national social media and content team across our Melbourne, Sydney and Adelaide offices. Key clients included St. George, Bank of Melbourne, Rams, Bank SA, Nestle and L'oreal.

Ashmore, Qld, Au

I led GC2018’s content team, comprised of journalists, copywriters, video producers, editors, photographers and videographers, local and international contractors, partners and influencers. Responsibilities:• Brand and campaign content strategy and implementation • Team growth and management • Ownership of the creative ideation process, turning data and insights into compelling stories • Senior stakeholder management and education, championing the role of content • Key content liaison across all partners, sponsors and influencers• Development and implementation of assets i.e. content calendars, tools and workflows• Management of GC2018’s official photographers (Getty) • Setting and management of budget, including procurement procedures and tenders • Setting KPIs and mining data to deliver reports/recommendations, highlighting ROI

London, Greater London, Gb

I drove accelerated brand growth and won new business whilst transforming their social/content offering. Responsibilities:• Brand and campaign social and content strategy across multiple clients • Champion of social and content, building trust to evolve creative and client relationships• Transformation of the social and content offering i.e. specialist hires and new structures • Crafting creative briefs and working collaboratively with creatives to bring ideas to life• Consultant across all clients and new business pitches• Company social media handbooks • Brand playbooks covering visual language, tone, best practice and process• Audits leveraging consumer and behavioural data to deliver insight and inform strategy• Revision and implementation of SOW’sClients included: St. George, BankSA, NIB, Toyota, G&M Eyeware, Westpac

Sydney, Nsw, Au

I led a team of social and content producers, marketers and community managers who managed the flagship profiles, as well as conceived and executed all creative and marketing campaigns across the social profiles.

Chicago, Illinois, Us

Spearheading the Leo’s social and content offering, I was responsible for building and mentoring a team of specialists across a range of house-hold name clients, in addition to being strategy lead. I worked closely with internationally acclaimed creative teams to provide our clients creative solutions grounded in consumer needs and behaviours. I was also instrumental in building the Leo Burnett Connect offering, a collective of brand, PR, digital and media strategists who worked together to provide results that drove business transformation. I identified opportunities for purpose-led content that resulted in comprehensive, integrated creative solutions. Responsibilities:• Lead a team of 7 social and content specialists, delivering creative solutions for a diverse portfolio of brands i.e. Diageo, Samsung, P&G, GIO and Big W• Consulted clients including McDonalds, Woolworths, Canon, Caltex and WWF• Experience planning, including channel architecture strategy and execution• Content planning i.e. content strategies across paid, owned & earned channels• Championed and implemented cultural engagement strategies i.e. Influencer campaigns • Nurtured partnerships, working with media and brand partners on paid and contra-deals • Ensured digitally powered optimisation of all content and channels through analytics

The Rocks, New South Wales, Au

Leading the Commbank social and content team, I managed campaigns and delivered innovative social and content strategies and ideas. I was also lead strategist for Jacobs Creek Wines, Weight Watchers, and more.

London, England, Gb

I was lead strategist and creative on their Bacardi Rum Global, Dewar’s whisky and Martini brands, helping to revise and refresh their social positioning, approach and creative executions.

New York, Ny, Us

I created and oversaw implementation of global social strategies and creative campaigns for Heineken, Diageo, The Coca Cola Company, Unilever and Converse. I developed and presented strategic campaign ideas, activations, content plans, global toolkits, influencer programs and best practice manuals.Prior to this I was travelling South America for several months (hence the small gap in roles).

London, Gb

I managed Molson Coors Brewing Company, Symantec Software Corporation, Boots UK and Activision video games. Leading a team of community managers, I delivered social strategies and creative campaigns.

London, Gb

I executed integrated creative campaigns that focused on word of mouth and brand advocacy. My speciality was influencer engagement, building a community of over 200 bloggers and a database of over 600. Clients included Aussie Hair Care, Nokia, Miele, Canon and more.

London, Gb

I drove growth and consistency amongst European offices marketing and sales efforts, including coordinating and supporting global strategies and communications and managing social channels.

London, Gb

I managed over 50 high net worth individuals’ accounts, fulfilling varied daily lifestyle requests.

Bachelor'S Degree, Visual And Performing Arts

Ba, Psychology