Emma Devine Email & Phone Number

Florida, United States

Bellevue, Wa, Us

As a Senior Operations Strategy Manager at RedCloud Consulting, I lead strategic initiatives in loyalty strategy, global operations, and marketing automation for Microsoft. My role focuses on coordinating cross-functional teams, managing high-impact partnerships, and developing scalable solutions that align with long-term business objectives. • Transformed loyalty operations, increasing Rewards redemptions by 40% YoY (+8M) by introducing 700+ gift cards across 37 markets and optimizing point-pricing strategies. • Led marketing operations for Microsoft Rewards, orchestrating cross-functional efforts across engineering, product, and marketing teams. • Designed, built, and deployed an AI-powered content automation pipeline, achieving a 1135% increase in global content distribution and expanding daily reach from 20 to 247 international markets. • Managed global strategic partnerships, product integrations, and marketing campaigns with leading brands such as Max, Spotify, Roblox, and Duolingo. • Increased workforce efficiency by 60% through the design and implementation of an automated campaign management system, improving resource allocation and facilitating data-driven decision-making. This system significantly reduced time-to-market and was later adopted group-wide for its operational excellence.

Houston, Texas, Us

• Led the development of a framework and process to enhance data-driven decision-making, utilizing OCR AI technology to consolidate and streamline documentation across various individual repositories. This alignment of metrics and terms across teams created a unified documentation strategy. • Transformed qualitative metrics into quantitative insights by categorizing and standardizing client information, resulting in cohesive and actionable data for decision-making, enabling the prioritization of features for top Azure clients. • Designed and developed prototype CRM and project management tools, tailored to the needs of senior stakeholders, and built data-driven Power BI dashboards that provided critical insights to Corporate VP-level decision-makers. • Collaborated with the Chief People Officer to research, design, and recommend advanced learning management system (LMS) strategies, enhancing employee engagement, onboarding efficiency, and knowledge retention across the organization.

Hangzhou, Jiangsu, Cn

• Directed the company's market entry into Southeast Asia (Indonesia, Malaysia, Vietnam, Philippines, Singapore, and Thailand) via Lazada and Shopify platforms.• Developed and executed individual market-entry strategies for major international brand ensuring seamless integration across multiple eCommerce platforms.• Served as the primary liaison for Western brands and their leadership teams, providing insights and guidance to help them understand and navigate the Chinese e-commerce market.• Established and launched a Leadership Development Program, devising strategies for corporate culture enhancement and fostering professional growth opportunities.

Vienna, Virginia, Us

• Directly reporting to the CEO and COO, revitalized the company’s SharePoint structure, creating Standard Operating Procedures (SOPs) and documentation to ensure alignment and security. • Partnered with LinkedIn Learning to develop specialized training modules for seasoned and incoming leaders in the aviation sector, facilitating a seamless transition to a digital-first learning environment and enhancing leadership development. • Directed strategic digital marketing initiatives on LinkedIn and Twitter, achieving a 330% increase in organic views and a 5x growth in followers within 3 months, enhancing brand visibility and market positioning. • Collaborated with external marketing and government agencies to enhance OAS's branding and communications strategies, including the website redesign. Conducted market research on new government contracts, driving new business opportunities and expanding the company's footprint in the industry.

Cupertino, California, Us

As a member of the Apple Leadership Team in Hong Kong, I led one of the largest Genius Bar programs globally, managing a team of 30+ direct reports. My role focused on driving retail customer experience strategy, ensuring metrics and SLAs were met while maintaining a strong and positive customer experience in the Genius Bar. • Served as a key member of Apple Hong Kong’s leadership team, overseeing operations, mentoring managers, and driving alignment between corporate strategies and local initiatives to deliver exceptional experiences. • Led a team of 35 Geniuses and Technical Experts in delivering seamless in-store and digital support, reducing average wait times by 15 minutes while maintaining the Apple Steps of Service. • Redesigned and implemented customer experience and sales strategies for Apple’s largest Genius Bar globally, achieving a +21-point increase in Net Promoter Score while enhancing operational efficiency.

Columbus, Oh, Us

• Led daily operations of a multi-million-dollar retail store, driving a consistent increase in revenue and profitability through strategic inventory management, workforce planning, targeted sales initiatives, and superior customer service.• Crafted and executed a comprehensive retail turnaround strategy with a focus on people, operations, and customer experience, achieving top 1% in both units/sq ft and $/sq ft globally within 10 months.• Achieved buy in from leadership team and 200+ staff to align with company vision and operational goals, ensuring seamless adoption of new processes.

Columbus, Oh, Us

• Spearheaded launch of flagship store in Mainland China, overseeing a 200-person staff recruitment and training, store operations, vendor relationship management, operations, and compliance, while delivering profitability within 11 months.• Educated leaders of leaders and retail staff of all brand visual and inventory guidelines and SOPs while navigating country and city specific constraints.

Columbus, Oh, Us

Atlanta, Ga, Us

• Consistently ranked as a top-performing Sales Representative, achieving Top Sales status in 30% of the months employed. Selected to attend the Leadership Engagement Retreat in recognition of my contributions to the team’s success.• Exceeded sales targets by 180% year-over-year by building strong client relationships, delivering tailored voice and data solutions, and strategically managing a sales pipeline across Washington, DC, and Northern Virginia.

Master Of Business Administration - Mba, Marketing, Digital Transformation

Bachelor Of Science - Bs, Marketing, International Business

Master Of Business Administration - Mba, Distinctions In Marketing And Digital Transformation

Minor: International Business, International Business