Sony Foundation, the charity backed by the Sony group of companies in Australia, aims to improve the health and wellbeing of young Australians in need. Focusing on key areas of need that can be overlooked by society like youth cancer, disability, and youth homelessness.In my role as 2IC of operations and team, I am both strategic and hands on with execution across program delivery, fundraising, communications/marketing, governance, events and partnerships.Highlights include:- Establishing a new accommodation service program in 2020 including operations, managing patient referrals, marketing and promotion, data capture and social impact measurement, corporate partnerships and PR.- Overseeing design and build of three youth cancer centres in public hospitals funded by Sony Foundation- 30%+ growth of event revenue in 2018- 140% growth in value of pro-bono services- Digital revamp including implementing a new website with integrated CRM, marketing and online donations. Results: online donations (+1200% on PY), database (+16 on PY), traffic to website from social media (+28) and EDM’s (+42%) and visits to news section on website (+25%)

In this role, I managed the communications strategy and implementation for P&G ANZ beauty brands at Tomorrowland Group with a team of seven. Always On account management and earned, owned and paid campaigns across the following brands; Pantene, Olay, Head & Shoulders, Herbal Essences, Nice N Easy, Max Factor, Covergirl, Wella, Nioxin, Sebastian.Areas of expertise include; integrated strategy development and execution, advising clients, team management, content production, publisher partnerships, influencer management, digital path to purchase, social media, issues and crisis management, stakeholder management, budget management, delivering earned, owned and paid outcomes.

I am the Communications Manager for a portfolio of brands that fall under the Oral Care, Grooming, Health Care and Home Care segments including global hero brands Gillette and Oral B.My responsibities encompass Public Relations, Social Media, Content Marketing, Celebrity Management, Stakeholder Management, Influencer Partnerships, Crisis and Issue Management and Strategic Communications Planning.

The Corporate Communication & Reputation Manager’s purpose is to develop and execute the corporate communications plans behind the P&G brand name for Australia and New Zealand.In this role I focus on developing and executing plans with our PR agencies to drive awareness of the P&G brand externally. Additionally, I develop and implement the Internal Communication plans, Crisis and Issues Management and support Government Relations activity. Another aspect of this role is to act as the local manager of P&G’s Sustainability work across Australia/New Zealand which includes environmental activities, social outreach and disaster relief coordination.

I consulted for various Australian based clients whilst based in Manila including Bashful, NAC Media Group (Woolmark, Collette Dinnigan, SMH Young Writers Award, Sri Panwa Resort Thailand), Obtayne and Kenotome Solutions. Projects included; New Business Proposals, strategic development, media release writing, media relations and copywriting.

Developed and implemented a Brand Communications Strategy for Australian fashion brand SOMETHING ELSE including brand architecture, marketing, industry relations, publicity, content creation and digital campaigns (including creating social media tools and project management of website redesign).Key Highlights:• Devised and implemented strategy to maximise marketing, sales and publicity opportunities for design collaboration with iconic Australian artist Ken Done. • International Sales caretaker role for SOMETHING ELSE - managed issues regarding sales, delivery and marketing for international distributors and national sales agents for six months.

Responsible for the strategic planning and implementation of Public Relations including; media relations, product launches, events, sponsorships, celebrity associations, corporate communications, industry relations, social responsibility programs and digital communications.Key Highlights:• Secured eight designer sponsorship deals for Australian Fashion Week 2010• Secured three year beauty sponsorship with The Australian Ballet• International Book Launch – managed the complete marketing, events, promotions, publicity for Aus/NZ tour to launch Napoleon’s first book.• Managed the marketing team in lieu of Marketing Manager for approximately six months

As a Communications Officer in the Head Office, part of my role was the coordination of regionally based Communications Officers throughout the UK. Responsibilities included providing support, issues management, media relations and event assistance and resourcing while ensuring the national communication strategy was implemented and adapted within regional areas. I also assisted with the Head Office Newsdesk responding to media providing statements, spokespeople, information and answers for crucial news deadlines for print, TV and radio media. I was also a key publicist and planner for the national fundraising campaign “Red for Heart”.Key Highlights:• CIPR Pride Awards 2009 – Silver Award for "Red for Heart" Campaign (The CIPR Pride Awards recognise excellence in PR and communications across the UK.)

As the first in-house PR employee for the brand, I was responsible for the development and growth of the PR team along with strategic planning and implementation of media relations, product launches, events, sponsorships, celebrity associations, corporate communications, industry relations, social responsibility programs and digital communications.Key Highlight:• Volume of publicity for brand increased 27% in 2006 and by 43% in 2007.

Clients included; eBay, Visa International, Sony Tropfest Short Film Festival, Australian Fashion Week, Vodafone, Ben Sherman, Lacoste, Reebok, Wrangler, Napoleon Perdis Cosmetics, Streets Ice Cream.Key Highlight:• Publicist on Sony Tropfest 2005, World’s Largest Short Film Festival achieving a 10% increase in volume of publicity.