Emma Pieters Email & Phone Number

Kortrijk, Flemish Region, Belgium

As a Brand Development Manager for Cat at Edgard & Cooper I'm in the front-seat, co-building the future of our brand, to serve our cat audience with the best products and experiences across Europe. I led the (re)-launch of our cat portfolio in 2022. We launched over 100 SKUs, in 7 different markets, with completely new recipes and new best scoring packaging design, winning product of the year for our dry range in 2023 in both France and Belgium. Key responsibilities:- Responsible for the full (re-)launch of Edgard & Cooper's cat range in 2022 - Determine cats & their parents' needs and desires, together with my team, to obtain powerful insights - Keep an eye on market dynamics & monitor performance- Strategic positioning of our brand & product portfolio- Craft & curate product and experience positionings of our cat profile - New product development & full ownership in project management- Innovation pipeline and strategy- Guide graphic design team on packaging design - Train sales & marketing teams on product positioning

Leuven, Flemish Region, Belgium

Responsible for translating the Marketing brand strategy for Jupiler, Hertog Jan & Diekirch into trade solutions for Belgium, The Netherlands, France and Luxembourg, managing a team of 1 brand activation executive. - Alignment on Marketing activation plans with the marketing teams across the BU in both On- & Off-trade channel- Development of 360° activations & definition of key selling moments (e.g. Euro Cup 2021) - Delivery on content toolkits to be rolled out in the countries - Below the line communication plans & ensuring these are in line with brand objectives- Responsible for Brand partnerships (Jupiler x Lays & Jupiler x Heinz) - Analysis on performance of the brands in all channels & countries- Brand Management & ATL campaign development for Diekirch 150 years anniversary

Leuven, Belgium

Responsible for the brands Corona and Leffe (& Cubanisto & Hoegaarden) in Belgium and Luxembourg - Development & execution of the full marketing strategy and communication plan- Product development & innovation processes - launch of Leffe Brune 0,0% - Management of partnerships - Analysis of the marketplace and identifying gaps

Leuven; Belgium

Responsible for all Trade Marketing Jupiler in the retail landscape in Belgium- Co-development of the promotional strategy in a retail environment- Development of point-of-sales material aligned with Jupiler brand positioning- Implementation and analysis of 360° campaigns and promo activations: Jupiler BBQ glove, Jupiler epic summer campaign, Jupiler WC & EC campaign- Communication concerning brand activations towards key-account managers and field teams- Budget follow-up and reporting

Brussels Area, Belgium

The Market Visionaries Program (MVP) at AB InBev is a two-year program with a strong emphasis on sales and marketing.In the first year I focused on On Trade sales in the region of Brugge and the Belgian coast, where I was responsible for a portfolio of up to 500 horeca clients. In September 2017 I switched to Off Trade sales, first for retail customers and in January 2018 I became part of the proximity team. In addition to the field work, I had marketing and trade marketing projects to complete on the side.

Brussels Area, Belgium

Initiative Group Solvay, or simply Inisol, is an association for and by motivated masterstudents in commercial engineering at the Solvay Business School, which is attached to the Vrije Universiteit Brussel.Inisol’s activities are aimed to help students gain practical experience and to inform them before, during and after their education. Our top project is the annual trade mission, which took place in Malaysia in February - March 2016.www.inisol.com

Kuala Lumpur, Malaysia

I represented the company iLumen during the 26th Trade Mission of Initiatiefgroep Solvay to Kuala Lumpur, Malaysia. During this mission, I was responsible for the introduction of their product, the PIDbox, in Malaysia and Singapore. Prior and during this mission, I also conducted market research on the PV industry in both countries. I furthermore visited existing partners and intensified the relationship with them.

Brussels Area, Belgium

Close the Gap is an international non-profit organisation that aims to bridge the digital divide by offering high-quality, pre-owned computers donated by large and medium-sized corporations or public organisations to educational, medical, entrepreneurial and social projects in developing and emerging countries (see www.close-the-gap.org).As an intern at Close the Gap, I had several responsibilities including:- Daily support of the External and Partner Relations director on communication topics- Development and implementation of a new improved social media strategy- Market research on sector, trends, partners,...- Assist in event management- ...

Solvay Kring is the student association for the students business engineering from the Solvay Business School at the Vrije Universiteit Brussels. The association was founded in 1969 and has become one of the leading student associations in the Brussels student community. As a board member, I was responsible for the organisation of the annual prestigious prom with over 700 attendees. I was also part of the Career & Development team, organizing lectures and workshops.

Master Of Science (Msc), Business Engineering, Magna Cum Laude (84%)

Activities and Societies: Board member of the student society Solvay Kring (Business Committee), Vice-President of Initiatiefgroep solvay.

Bachelor Of Science (Bsc), Business Engineering (Handelsingenieur), Magna Cum Laude (80%)

Activities and Societies: Board member of the student society Solvay Kring (Gala Committee)

Bachelor Of Applied Science (Basc), Business/Managerial Economics, Summa Cum Laude (90%)

Activities and Societies: member of ESN LilleErasmus Exchange program

Aso, Latijn-Wiskunde, Summa Cum Laude

Activities and Societies: Amnesty International volunteer schoolgroup