• Led digital projects, for Bulgari, KitchenAid and Georg Fischer, ranging from integrated marketing plans (organic initiatives, SEO, SEM, advertising, social media, print, events and internal communications), to content production and retail innovation.• Account, team and 3rd party management.• Additionally, led the digital transformation of the design studio into an agencyin the digital age (setting up new services and resources).

• I was one of the first four specialists to introduce a new, integrated approach to marketing, where I oversaw two major programs (EMBA and MBA). This shift enabled a deeper understanding of our target audiences and allowed us to tailor our marketing strategies to each program's unique needs, significantly improving campaign effectiveness.• Responsible for marketing strategy and activities for the EMBA and MBA programs,which include market and customer research, program positioning, segmentation,competitive analysis and full integrated marketing plan.• Content production and managing marketing budget and campaigns (organic, SEO,SEM, PR, direct marketing, advertising, communications and social media).

• Managed production of e-commerce platform restage for an iconic British shoe brand.• Led client & internal agency teams to deliver strategy, UX, design, and development. • Responsible for project scoping, budget, planning, and resource allocation.• Additionally led the production of the global agency website, coordinating main stakeholders & 6 international offices.

Four months sabbatical to travel in India, Nepal, Thailand, Cambodia, Vietnam, Laos, Singapore and Australia.

Cartelle is a boutique digital studio focused on interactive concepting, design, art direction, development, animation, 3D and creative programming.• I led the production of all brand projects, from brief to concept development, production and delivery. Projects varied from seasonal campaigns, global platforms, mobile development, e-commerce to innovative web technology experiments (WebGL). • Managed the design and development teams, as well as, clients and third-party vendors. • Established the agency’s processes, tools and documentation.• All campaigns I worked on received very positive feedback from clients, additionally, most of them won prestigious awards.

Random Agency is a creative digital studio, formed by visual artists, developers and engineers, creating experiences that blur the boundaries between art, design, and technology, the physical and the non-physical. • Led several brand interactive projects (2 websites, an interactive banner campaign for Adidas, a Lacoste Facebook microsite, and an iPad app for Bugaboo).• Led creative and technology teams. I was part of both the creative brainstorming as well as the production management process. • Managed clients, project scopes, budgets and schedules for diverse global engagements. • Launched several agency PR activities, which included events and art installations.• Received very positive feedback from all clients and managers.

Lucy McRae is a British-Australian artist who leads an art research studio investigating the impact future technologies have on the human body for clients including MIT, Philips, NASA, Aesop, Nike, Unilever, Adobe, Intel, and Wired Health. • Responsible for the production of a diverse range of brand campaigns & projects (from music videos, film & print campaigns, and custom-made design pieces to innovation projects such as swallowable perfume capsules). • Managed client briefings, contract negotiations, brainstorms, feasibility checks, and production.• Led the company's repositioning into a full creative studio offering consultancy, creative direction, production, and innovation workshops.• Implemented a PR & Communication plan that included re-branding of the studio, website, and all communication tools. Succeeding in winning 2 sponsorships, a TED fellowship, and mentions in over 20 publications, such as “50 People Shaping the Future” by Fast Company.

• During my studies at Hyper Island, I consulted BLM Red agency for the global brand Timberland for a local project in Spain. I designed a 3rd party influencer strategy that included social media and a blogger outreach program to increase awareness.• I recruited more influential bloggers than other country leads and additionally succeeded in making Timberland the official sponsor of the Spanish Sailing Team leading up to the London 2012 Olympics. It is a successful partnership, and it’s still an ongoing collaboration.