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Strategic marketing and revenue operations leader with 10+ years experience maximizing technology, aligning and reporting revenue metrics, and partnering cross-functionally to drive business results. Experience across multiple industries, including:+ B2B SaaS/Tech+ High growth startups+ Small business & entrepreneurship+ Nonprofit organizations+ Agencies+ Secondary & higher educationKey results:✔️ Implemented new lead scoring model and MQL automation that unblocked data flow, increased quality of leads for sales, and created faster feedback loops✔️ Led cross-functional project to implement new source and campaign attribution model and update 300k+ historical records, enabling marketing to measure pipeline ROI and cost effectiveness across paid digital channels✔️ Reduced sync errors between MAP & CRM by 98%; maintained less than 1% errors on an ongoing basis after project completion✔️ Implemented a cleaner integration between our events platform and MAP that reduced data flow errors, enabled near real-time registration and attribution reporting, and reduced operations teams’ resources by 50+ hrs per year✔️ Solutioned a marketing list import process that cut time to complete in half✔️ Sourced, tested, and implemented new email marketing automation software for university; worked closely with IT and other key stakeholders to ensure a smooth transition and a seamless, secure API connection with our database and CRM✔️ Designed, managed, analyzed, and reported on analytics for 75+ daily email marketing automations to qualify and nurture 10,000+ prospects and leads in key segmentsGrowth & Learning highlights:+ Nonprofits taught me the impact of being passionate & values-driven+ Entrepreneurship and agencies taught me to be relentless & customer-focused+ Tech and startups taught me to be fast, flexible, and decisive+ Working remotely for nearly a decade has taught me how to make progress with a distributed team & communicate effectively + Becoming a working parent taught me to prioritize — and how to maximize impact with limited time and resourcesAlways looking for new connections and opportunities for speaking, mentoring, and coaching. DM me if you want to chat!Also: wife to my favorite adventurer and mother of three.#raisingfutureleaders
Degreed
View- Website:
- degreed.com
- Employees:
- 535
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Senior Director Of Gtm OperationsDegreedKnoxville, Tn, Us
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Executive MemberPavilion Oct 2024 - PresentNew York, Ny, UsPavilion is the world's #1 private community for go-to-market leaders to connect, learn, and grow together. -
Senior Director Of Gtm OperationsDegreed Mar 2024 - PresentPleasanton, California, UsLead revenue operations team covering global field ops, customer ops, marketing ops, and revenue system administration and performance. Responsible for:• Territory planning & segmentation• Coverage model & capacity planning• Pipeline modeling & forecasting• Dashboards & analytics for executives, managers, and the field• GTM data model and metrics• Quota and compensation plan design• Field performance support• Sales process architecture, workflow and automation• Revenue systems, tech stack, and vendor management• Cross-functional interlock across sales, marketing, CX, finance, deal management, legal, etc.
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Director, Marketing OperationsDegreed Feb 2023 - Mar 2024Pleasanton, California, Us
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Senior Manager, Marketing OperationsDegreed Feb 2022 - Feb 2023Pleasanton, California, UsLead marketing operations team, strategy and roadmap, ensuring alignment with GTM functions. Partner cross-functionally with executive leadership in marketing & sales and champion for operational excellence. Responsible for:• Data-driven operating model for marketing & SDR• Revenue-focused funnel strategy & lead scoring• Cross-functional business alignment• Goals and OKRs• Reporting, analytics & insights• MarTech stack optimization, automation & enablement• Budget analysis & support
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Marketing Project ManagerDegreed Oct 2020 - Feb 2022Pleasanton, California, Us• Managed project management tech stack, including implementation, training, and best practices• Advised senior department leadership on annual OKRs to align with business strategy• Responsible for annual and quarterly review presentations• Managed department and cross-functional operating cadence & meetings• Responsible for internal knowledge base • Managed and prioritized roadmap of marketing data & reporting requests to streamline workflow for revenue operations and analytics teams• Responsible for consultative project management support to project owners to streamline workflow, increase communication and visibility, and enable teams for success
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Sales And Marketing Operations ManagerSprintwell Feb 2019 - Jul 2020Irving, Texas, UsSprintwell accelerates people and products by empowering your team to approach work in a new way—resulting in higher performance, faster problem-solving, more meaningful connections, and lasting organizational change. - Internal HubSpot specialist and certified expert- Drove sales and inbound marketing automation leveraging HubSpot CRM, Marketing, and Sales software- Worked closely with CEO, Chief Product Officer, and sales to develop marketing programs and implement client generating strategies- Defined, monitored, and reported on quarterly goals, KPIs, and targets for marketing and sales activities- Managed and analyzed lead nurturing processes through A/B testing, workflows, ads, email marketing, calls-to-action, landing pages, and forms to generate traffic and convert visitors into leads- Drove marketing and email campaigns to identify prospects’ needs and convert them into customers; one campaign achieved 43% open rate and 32% CTR, resulting in 3 new customers- Drove and managed content/editorial calendar to attract a qualified audience and ensure alignment with SEO strategy and inbound marketing initiativesWorked in a remote environment using Agile and Scrum processes, as well as product & project management tools, such as Trello, ClickUp, Asana, Slack, roadmaps, etc. -
Founder & CoachEmma Moran Nov 2016 - May 2019- Developed personalized, strategic plans for customers to reach business and revenue goals, fill sales pipelines, and automate their marketing and sales processes- Performed digital marketing and sales audits for clients to identify gaps, recommend best practices, and make data-driven decisions for their business and tech stacks- Managed multiple client accounts and projects, meeting deadlines and exceeding expectations- Created, executed, and optimized all marketing campaigns for my own business, using the latest trends and best practices in digital and social marketing
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Director Of Marketing And CommunicationsJserra Catholic High School Jul 2015 - Dec 2016San Juan Capistrano, Ca, UsResponsible for developing strategic marketing plans and managing all communications and tactical marketing strategies, including: brand management, email marketing, marketing collateral (e.g. magazines, reports, apparel, etc.), advertisements, local sponsorships, video and photography, website, social media, newsletters, and PR communicationsCreated, organized, and managed all marketing communications for $10MM capital campaign under a strict 3-month deadline (e.g. print collateral, banners, campaign messaging, logo design, etc.)Drove short- and long-term marketing goals and KPIs; responsible for analyzing and presenting results to the president and leadership team, quarterly to the board, and bi-annually to all staff -
Assistant Director Of AdmissionsJserra Catholic High School Jan 2015 - Jul 2015San Juan Capistrano, Ca, UsAligned 7 internal departments and key stakeholders to collaborate in designing, executing, and filling the pipeline for a new recruitment program under tight deadlines; revenues were 2.5x advertising expenses and exceeded goals by more than 5%
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Admissions Counselor For CommunicationsFranciscan University Of Steubenville Jul 2011 - Dec 2014Steubenville, Oh, UsAssisted and drove overall recruitment objectives through the development and maintenance of advertising and marketing efforts in the following areas: email marketing, student portal design, social networking, texting, websites, online chat, and web-based surveys.Developed and managed media communications strategies to prospective students and their families. Worked with Public Relations, IT, and Admissions to achieve marketing, branding, and new student enrollment goals. Hired, trained, supervised, and evaluated student workers in the area of generating media content relevant to University branding.Represented Franciscan University of Steubenville via telephone, written correspondence, one-on-one interviews, group presentations, and annual public speaking to groups of 1,200-5,000 teens and parents. Managed a recruitment territory and exceeded recruitment goals every year.
Emma Moran Skills
Emma Moran Education Details
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Franciscan University Of SteubenvilleCommunications And Business -
Franciscan University Of SteubenvilleMaster Of Business Administration - Mba
Frequently Asked Questions about Emma Moran
What company does Emma Moran work for?
Emma Moran works for Degreed
What is Emma Moran's role at the current company?
Emma Moran's current role is Senior Director of GTM Operations.
What is Emma Moran's email address?
Emma Moran's email address is em****@****rcn.com
What is Emma Moran's direct phone number?
Emma Moran's direct phone number is +194949*****
What schools did Emma Moran attend?
Emma Moran attended Franciscan University Of Steubenville, Franciscan University Of Steubenville.
What are some of Emma Moran's interests?
Emma Moran has interest in Exercise, Social Media, Home Improvement, Strategic Management, Donor, Reading, Fine Art, Sports, Gourmet Cooking, Food.
What skills is Emma Moran known for?
Emma Moran has skills like Social Media Marketing, Public Speaking, Web Design, Leadership, Marketing, Graphic Design, Advertising, Strategy, Strategic Communications, Operational Excellence.
Who are Emma Moran's colleagues?
Emma Moran's colleagues are Bryan Rose, Annabel Thomas (Scott), Joana L., Cameron Wilhelm, Michelle Vock Laboy, Tom Herring, Stacy Beatty.
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