Emma Poe Email & Phone Number

Chicago, Il, Us

Dallas, Texas, Us

Leading and conducting qualitative and quantitative, generative and evaluative UX research for Pinnacle’s clients, including a large national airline.

Chicago, Il, Us

Built and manage a small-but-growing UX consulting and advisory business. Offer a wide range of research services, including initiating and conducting entire generative and evaluative research studies. • Founded the small business: Developed the business plan, stood up all operations, designed the logo and website, and launched the first digital marketing program. Secured the first client (a freelance app developer) in the first month.• Currently planning a large generative research study for the freelance app developer, which will deliver personas and journey map artifacts. This will enable the client to confidently move forward and design their first concepts for testing. Held a kick-off workshop and wrote research plan, analysis plan, and moderator guide. Created Miro work boards to conduct the analysis.

San Francisco, California, Us

Working from the ground up, built, trained, and managed a 15-person team that provided research services and actionable insights to 10 product design teams. Collaborated with multidisciplinary teams of product managers, designers, engineers, and business stakeholders.* Restructured and rebuilt the UX research team to improve performance and align team culture with Cisco values. In 2.5 years, replaced underperformers, recruited 14 additional team members, trained several interns, hired a contractor with valuable expertise to an FTE role, and finally promoted a direct report to co-manage the team.• Elevated the reputation of the UX research team. Met with the leaders of product, engineering, support, marketing, and data science groups to understand their teams’ needs, build rapport, and demonstrate the value of UX research services. As a result, realized a sharp increase in research requests.• Notable projects included: Advanced multiple projects to build the latest iteration of the Meraki Dashboard; created a research roadmap to transition Cisco customers to a cloud-based IT infrastructure management platform; and advised researchers in conducting effective research for IoT initiatives with machine learning capabilities and for information architecture (IA) projects.

Deerfield, Il, Us

Completed end-to-end generative and evaluative research projects in a highly collaborative, multidisciplinary environment. Elevated the research team by standardizing operations, democratizing research, and providing training and development. Began in a team of one, then took leadership of a junior researcher in June 2019.• Partnered with a Walgreens product design team to provide critical research and insights during development of a pharmacy software suite with inventory and dispensing modules. Iteratively tested dozens of design flows with pharmacists (end users) and championed the best end-to-end experience to maximize user delight. The inventory app was released successfully and is used in 8,600+ stores as of 2024.• Conducted a generative service design study to inform Walgreens’ business strategy for the durable medical equipment space. Interviewed eight patients and eight doctors, then presented findings and partnered with a service designer to run a co-creation workshop. Working together, narrowed down strategy and identified priority concepts for this marketplace.• Streamlined the UX research practice by implementing clear structure, repeatable processes, and consistent operations.• Captured valuable user insights to enhance development of an in-progress pharmacy software suite: In one year, hosted a series of six focus groups (~30 participants/event), conducted extensive in-person “hallway” research at pharmacy conferences, and performed dozens of evaluative studies while continuously delivering data to designers and product managers.

Chicago, Il, Us

Chicago, Il, Us

Engaged by multi-industry clientele to provide actionable insights and qualitative research that improved product development. Kin + Carta is a global digital transformation consultancy. The Solstice brand was retired in 2020.• In two years, completed 18 projects that included concept validation, usability testing, in-depth interviews and field studies. • Managed a large, generative research study for Gordon Food Service to improve inventory and menu software. Led 24 interviews with restaurant professionals, then delivered five customer personas and three journey maps in a co-creation workshop. Aligned client and consultant teams on the MVP, feature set, and following iterations.• Conducted generative field studies with farmers for DuPont Pioneer, then produced personas and journey maps they used to construct the concept for mobile and web apps. Later, provided testing services for both apps. After this success, promoted to senior position in May 2018.• Completed an engagement for USG Corporation that included two rounds of concept testing and formal educational presentations to their engineering teams. Overcome resistance to change by demonstrating the value of UX research. At the end of the project, USG incorporated concept testing as a required step in their product development process.• Led a blended, cross-functional project team (both in-house researchers and Bose employees) to complete 12 weekly concept testing research sprints to gather valuable data on a potential product concept. With these insights, Bose developed Bose Smart Speaker, a product that is still sold as of early 2024. • Notable clients: Gordon Food Service, Bose, DuPont Pioneer, and USG Corporation.

San Francisco, Ca, Us

Performed qualitative and quantitative research studies that aided clients in creating seamless, intuitive, and delightful experiences for their end users. Research included usability studies, iterative usability testing, ethnographic field studies, service design research, surveys, one-on-one interviews, concept testing, longitudinal diary studies, and card sorting.• Engaged by MNsure (Minnesota’s ACA marketplace) to improve UX on the insurance website. Identified pain points (prioritized into four severity categories) via evaluative interviews with real users who struggled to complete sign-up actions. Delivered actionable findings and recommendations to a group of 50 government employees, who immediately began making changes. • Engaged by a multinational cloud computing and virtualization technology company to support development of a B2B hiring process tool. Collaboratively managed a large, generative study with remote and in-context ethnographic interviews and collected data on tasks, touch points, pivotal moments, pain points, bright spots, and wishes. Used this data to create user personas, journey maps, and a storyboard for the in-house product design and development teams.• Notable clients: MNsure, Toyota Robotics, Sony, Walmart, Target, Citrix, Harvard Business Publishing, AcademyHealth, The Mayo Clinic, National Library of Medicine, Simple Bank, Social Interest Solutions, Symantec, Skype, and Think Tank Photo.

San Francisco, California, Us

Performed qualitative and quantitative research studies that aided clients in creating seamless, intuitive, and delightful experiences for their end users. Research included usability studies, iterative usability testing, ethnographic field studies, service design research, surveys, one-on-one interviews, concept testing, longitudinal diary studies, and card sorting.

San Francisco, Ca, Us

Wordpress sites, Adobe CS6: Photoshop, Illustrator, InDesign, Dreamweaver, Fireworks; HTML5, CSS, graphic design, social media.

• Small Spot Gardens: Business card design• Dimond Chiropractic: Brochure design and copywriting/editing• All Aflutter: Logo design• City College of San Francisco Journalism Department: Web design and content writing/editing in content management system• Whitney Consulting: Web design, project management and information architecture• CCSF AIGA Student Group: Project management and content writing• CCSF Web Development & Design Club: Web site creation: content strategy & writing, project management, information architecture, development

Richmond, California, Us

• Conducted qualitative and quantitative policy and market research and analysis related to solar energy and reported findings in PowerPoint• Designed, wrote and maintained the Legal Department and Green Team intranet pages• Wrote and designed marketing material for events and other topics• Wrote summary reports based on California state government rulings and meetings• Traveled internationally to strengthen interoffice relationships and train foreign staff• Trained colleagues on Company Intranet, IntelliContract, and Oracle usage as well as other company procedures• Managed and trained administrative assistants and data entry employees• Head of the Events Committee: Designed and coordinated company events and parties; planned and ordered food, drinks and decorations staying within a budget; communicated and collaborated with vendors; created music playlists and DJ'd parties; managed Events Committee members and led meetings• Maintained databases and records; assisted in information technology support; streamlined operating procedures; maintained schedules and arranged travel for multiple executives; processed reports and invoices in Oracle

Bs, Environmnetal Studies, Social Science Emphasis

Certificate, Web & Graphic Design, Front-End Development, Social Media, Content Writing