Most brands invest 5% to 15% of their revenue in customer acquisition, often overspending on top-of-funnel activities. Yet acquiring new customers costs 5-7 times more than retaining existing ones.Despite this, 44% of companies prioritise acquisition over retention, while only 18% focus on keeping the customers they already have. The result? A 'Leaky Bucket,' where resources drain into acquiring new customers while existing ones slip away.Does this sound familiar?→ Your brand is constantly replacing lost customers, but your growth has hit a plateau.→ Acquisition costs keep climbing, yet the returns aren't there.→ Customers churn before they've truly engaged with your brand.→ Your marketing feels fragmented, lacking a clear path from first touch to brand loyalty.But it doesn't have to be this way.At R360Growth, we take an end-to-end 360° approach. Starting from the ground up, we align retention with acquisition to create a powerful, cohesive growth engine. Every touchpoint is optimised to turn new customers into loyal, profitable advocates. Our holistic approach blends storytelling with data to retain customers and drive growth.Here's what we deliver:→ Up to 40% increase in Customer Lifetime Value (CLV): By optimising customer journeys and implementing personalised retention strategies.→ 50% boost in customer engagement: Through tailored loyalty programs that keep your customers coming back.→ 30% reduction in churn: By identifying and addressing pain points before they lead to customer loss.Our goal is simple: to turn your existing customers into your biggest advocates and most profitable assets.Ready to stop the leaks and start growing? Book a call through our featured section or DM "Fix Leak" for details.
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Co-FounderFoundriseUnited Kingdom -
Founder & CeoR360Growth Aug 2021 - PresentLondon, England, United KingdomR360Growth is a female-led, Lisbon-based digital agency specialising in retention strategies and customer experience. We harness data-driven insights to supercharge customer retention, boost revenue, and maximise lifetime value.At R360Growth, we prioritise quality over quantity by leveraging our profound understanding of the ecommerce ecosystem to drive sustainable growth. Our strategies are designed to cultivate deep emotional connections with your customers, ensuring every interaction… Show more R360Growth is a female-led, Lisbon-based digital agency specialising in retention strategies and customer experience. We harness data-driven insights to supercharge customer retention, boost revenue, and maximise lifetime value.At R360Growth, we prioritise quality over quantity by leveraging our profound understanding of the ecommerce ecosystem to drive sustainable growth. Our strategies are designed to cultivate deep emotional connections with your customers, ensuring every interaction enhances their experience and strengthens their loyalty. Show less -
Co-FounderFoundrise Oct 2024 - PresentMunich, Bavaria, GermanyCo-Founder & Chief Marketing and Analytics Officer (CMAO) at FoundriseAs CMAO of Foundrise, Emma Powell combines her expertise in key retention metrics with her passion for supporting women in business and breaking cycles of bias in entrepreneurship. Leveraging her deep knowledge in retention-driven strategies, she ensures women-led ventures are equipped with actionable insights to stand out in competitive markets and secure funding.As the Founder & CEO of R360Growth, Emma… Show more Co-Founder & Chief Marketing and Analytics Officer (CMAO) at FoundriseAs CMAO of Foundrise, Emma Powell combines her expertise in key retention metrics with her passion for supporting women in business and breaking cycles of bias in entrepreneurship. Leveraging her deep knowledge in retention-driven strategies, she ensures women-led ventures are equipped with actionable insights to stand out in competitive markets and secure funding.As the Founder & CEO of R360Growth, Emma specializes in transforming customer journeys into loyalty ecosystems, addressing challenges like the 'Leaky Bucket' to increase Customer Lifetime Value, engagement, and loyalty. Emma also co-created the Investor Readiness Retreat, empowering women entrepreneurs with the tools and confidence to scale their businesses.Through her work at Foundrise, Emma is dedicated to fostering sustainable growth for female founders while championing inclusivity and breaking barriers in business leadership. Show less -
Ecommerce Growth StrategistCreativefolks Jul 2010 - Mar 2022HampshireWe build high-performing, conversion-focussed, functional and design-led websites. We create innovative solutions to elevate brands, position them for growth and that are built to scale. Our approach is an all-in-one solution that drives sustainable results seamlessly across web, print and digital environments. Together with Shopify Creativefolks ensure that brands are able to focus on their business, and not technology. Our team have an expert command of Shopify design and development,… Show more We build high-performing, conversion-focussed, functional and design-led websites. We create innovative solutions to elevate brands, position them for growth and that are built to scale. Our approach is an all-in-one solution that drives sustainable results seamlessly across web, print and digital environments. Together with Shopify Creativefolks ensure that brands are able to focus on their business, and not technology. Our team have an expert command of Shopify design and development, whether a business needs original design, custom features, or a far-reaching social media plan, we create compelling customer experiences for growing eCommerce brands.Klaviyo & Shopify Partner Show less -
Co Founder & Creative DirectorFreyr And Fell Mar 2017 - 2020HampshireEstablished a platform from which to launch a sustainable homewares store and creative interior studio. Led the development and delivery of an ethical brand, website and comprehensive marketing strategy.
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Communications OfficerClifford Chance Apr 2007 - Jul 2009London, United KingdomPro Bono & Community Affairs Researched and authored content for the intranet and quarterly global pro bono publication. Played an integral role within community affairs outreach projects, fairs, educational events, site tours and expositions. -
Project LeadEy Aug 2001 - Mar 2002London, United KingdomOil & GasLed the planning, execution, monitoring, controlling and closing of projects. -
Deputy Manager Branch SupportThe Institute Of Directors Sep 1998 - Aug 2001London, United KingdomResponsible for the strategic planning, development of goals, and objectives to ensure a steady growth of membership figures. Managed membership retention within the regions and branches through marketing activities, events and annual conferences.
Emma Powell Education Details
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Business Studies (With Law)
Frequently Asked Questions about Emma Powell
What company does Emma Powell work for?
Emma Powell works for Foundrise
What is Emma Powell's role at the current company?
Emma Powell's current role is Co-Founder.
What schools did Emma Powell attend?
Emma Powell attended University Of Roehampton.
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Emma Powell
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